{"id":22544,"date":"2015-12-27T16:33:47","date_gmt":"2015-12-27T15:33:47","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=22544"},"modified":"2015-12-27T16:33:47","modified_gmt":"2015-12-27T15:33:47","slug":"quality-report-2015-di-auto-bild-kia-al-primo-posto","status":"publish","type":"post","link":"http:\/\/www.abmnews.com\/blog\/quality-report-2015-di-auto-bild-kia-al-primo-posto\/","title":{"rendered":"Quality Report 2015 di Auto Bild, Kia al primo posto"},"content":{"rendered":"

Kia Motors si \u00e8 aggiudicata il primo posto nella classifica stilata da Auto Bild in occasione del Quality Report 2015. L’indagine promossa dalla rivista ha preso in esame il mercato tedesco e valutato la soddisfazione dei clienti, l’affidabilit\u00e0 e la qualit\u00e0 nel tempo. Kia ha condiviso il primo posto a pari merito con Mazda ed entrambi hanno ottenuto il punteggio di 2,14 in una scala che va da 1 (valore massimo) a 5.<\/p>\n

 <\/p>\n

Il rapporto annuale sulla qualit\u00e0 di Auto Bild, che viene pubblicato dal 2001, calcola il punteggio complessivo di ciascun marchio sula base di sette gruppi di valutazioni che comprendono la ricerca che Auto Bild commissiona all’organizzazione Forsa sulla soddisfazione dei clienti (riguardante 8.187 clienti), il numero dei richiami e le relative modalit\u00e0 di intervento, le statistiche del T\u00dcV (su circa 9 milioni di ispezioni tecniche), le condizioni di garanzia dei rispettivi costruttori, e tre categorie prese in considerazione dalla redazione di Auto Bild: prove di durata, test di officina e l’analisi delle osservazioni degli oltre 10.000 lettori che pubblicano le loro segnalazioni sull’apposita rubrica (\u201cKummerkasten\u201d) della pubblicazione.<\/p>\n

 <\/p>\n

Giuseppe Bitti, MD & COO di Kia Motors Italia ha commentato: “La nostra ossessione per la qualit\u00e0 parte dai tavoli della progettazione e dagli impianti di produzione (compreso quello europeo di Zilina in Slovacchia da cui esce quasi il 60% delle vetture Kia vendute in Italia) e prosegue attraverso le reti di vendita e di assistenza; L\u2019obiettivo \u00e8 quello di continuare a far crescere la qualit\u00e0 delle nostre vetture e dei nostri servizi”.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Grazie all’esclusiva garanzia di 7-anni\/150.000 km, Kia \u00e8 il solo costruttore ad aver raggiunto il punteggio 1 per il livello di garanzia, ma il brand ha anche raccolto valutazioni altissime per la soddisfazione dei clienti, il numeri di richiami (nessuno nel 2015) e le lamentele dei lettori; molto positive anche le opinioni raccolte sull’affidabilit\u00e0 a lungo termine con un gran numero di “buono” e di “ottimo” fra gli utenti con pi\u00f9 di 100.000 km percorsi.<\/p>\n

 <\/p>\n

Auto Bild Quality Report 2015 \u2013 Classifica per marchi e punteggi<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
1. Kia (2.14)<\/td>\n11. Opel (3.0)<\/td>\n<\/tr>\n
Mazda (2.14)<\/td>\nRenault (3.0)<\/td>\n<\/tr>\n
3. Honda (2.43)<\/td>\nSeat (3.0)<\/td>\n<\/tr>\n
Hyundai (2.43)<\/td>\n14. Audi (3.14)<\/td>\n<\/tr>\n
Toyota (2.43)<\/td>\nSkoda (3.14)<\/td>\n<\/tr>\n
6. Volvo (2.57)<\/td>\n16. Citro\u00ebn (3.17)<\/td>\n<\/tr>\n
7. BMW (2.71)<\/td>\nPeugeot (3.17)<\/td>\n<\/tr>\n
Dacia (2.71)<\/td>\n18. Ford (3.29)<\/td>\n<\/tr>\n
9. Nissan (2.83)<\/td>\nVW (3.29)<\/td>\n<\/tr>\n
10. Mercedes (2.86)<\/td>\n20. Fiat (3.33)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kia Motors si \u00e8 aggiudicata il primo posto nella classifica stilata da Auto Bild in occasione del Quality Report 2015. L’indagine promossa dalla rivista ha preso in esame il mercato tedesco e valutato la soddisfazione dei clienti, l’affidabilit\u00e0 e la qualit\u00e0 nel tempo. Kia ha condiviso il primo posto a pari merito con Mazda ed […]<\/p>\n","protected":false},"author":2,"featured_media":22545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[409],"tags":[],"class_list":["post-22544","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kia"],"yoast_head":"\nQuality Report 2015 di Auto Bild, Kia al primo posto - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.abmnews.com\/blog\/quality-report-2015-di-auto-bild-kia-al-primo-posto\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Report 2015 di Auto Bild, Kia al primo posto - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Kia Motors si \u00e8 aggiudicata il primo posto nella classifica stilata da Auto Bild in occasione del Quality Report 2015. L’indagine promossa dalla rivista ha preso in esame il mercato tedesco e valutato la soddisfazione dei clienti, l’affidabilit\u00e0 e la qualit\u00e0 nel tempo. 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