{"id":36714,"date":"2019-09-20T10:40:56","date_gmt":"2019-09-20T08:40:56","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=36714"},"modified":"2019-09-20T10:40:58","modified_gmt":"2019-09-20T08:40:58","slug":"fiat-professional-e-al-fianco-dei-professionisti-che-affrontano-qualunque-sfida","status":"publish","type":"post","link":"http:\/\/www.abmnews.com\/blog\/fiat-professional-e-al-fianco-dei-professionisti-che-affrontano-qualunque-sfida\/","title":{"rendered":"Fiat Professional \u00e8 al fianco dei professionisti che affrontano qualunque sfida"},"content":{"rendered":"\n<p>\u00c8 on air la nuova campagna multi-soggetto dedicata ai veicoli di Fiat Professional, il marchio di FCA che da oltre un secolo \u00e8 al fianco dei professionisti non solo nel loro lavoro quotidiano ma anche dopo. Infatti, c&#8217;\u00e8 sempre un amico, un familiare o un vicino pronto a chiedere un favore nei momenti pi\u00f9 improbabili. E un vero professionista affronta qualunque sfida, anche quelle meno consuete.<\/p>\n<p>\u00a0<\/p>\n<p>Ideata e realizzata dall&#8217;agenzia Leo Burnett, la campagna di comunicazione si sviluppa intorno a questo &#8220;impegno&#8221; continuo dei professionisti che per\u00f2 possono sempre contare sugli affidabili veicoli di Fiat Professional. Del resto, il marchio italiano \u00e8 il miglior partner del mondo produttivo grazie alla sua ampia e articolata gamma che ricopre ogni <em>mission<\/em> di lavoro, grazie anche alla grande versatilit\u00e0 negli allestimenti. Insomma, un&#8217;offerta &#8220;full liner&#8221; che risponde a qualunque tipologia di trasporto, di persone o merci, e che copre tutti i segmenti &#8211; dalle <em>car-derived<\/em> van ai grandi furgoni &#8211; proponendo ogni tipo di carrozzeria, portata e volume, oltre a offrire una completa scelta di varianti di passo, lunghezza e altezza e vanta motori ad alta efficienza e con diverse alimentazioni.<\/p>\n<p>\u00a0<\/p>\n<p>Tutti gli spot sono stati diretti dal regista Harald Zwart per la Casa di Produzione Indiana mentre l&#8217;intera campagna di comunicazione \u00e8 pianificata dall&#8217;agenzia Starcom sui diversi media (TV, radio, stampa e <em>digital<\/em>) e diffusa prima in Italia e successivamente in altri Paesi europei.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-36719\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT0-1-300x132.jpg\" alt=\"\" width=\"300\" height=\"132\" srcset=\"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT0-1-300x132.jpg 300w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT0-1-768x339.jpg 768w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT0-1-696x307.jpg 696w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT0-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-36718\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT4-1-300x132.jpg\" alt=\"\" width=\"300\" height=\"132\" srcset=\"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT4-1-300x132.jpg 300w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT4-1-768x339.jpg 768w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT4-1-696x307.jpg 696w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT4-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-36717\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT3-1-300x132.jpg\" alt=\"\" width=\"300\" height=\"132\" srcset=\"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT3-1-300x132.jpg 300w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT3-1-768x339.jpg 768w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT3-1-696x307.jpg 696w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT3-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-36716\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT2-1-300x132.jpg\" alt=\"\" width=\"300\" height=\"132\" srcset=\"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT2-1-300x132.jpg 300w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT2-1-768x339.jpg 768w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT2-1-696x307.jpg 696w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT2-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-36715\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT1-1-300x132.jpg\" alt=\"\" width=\"300\" height=\"132\" srcset=\"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT1-1-300x132.jpg 300w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT1-1-768x339.jpg 768w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT1-1-696x307.jpg 696w, http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/FIAT1-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":36715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6685,293],"tags":[],"class_list":["post-36714","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fiat-professional","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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