{"id":42929,"date":"2020-01-28T12:47:57","date_gmt":"2020-01-28T11:47:57","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=42929"},"modified":"2020-01-28T12:47:59","modified_gmt":"2020-01-28T11:47:59","slug":"kia-motors-mobility-partner-agli-australian-open-2020","status":"publish","type":"post","link":"http:\/\/www.abmnews.com\/blog\/kia-motors-mobility-partner-agli-australian-open-2020\/","title":{"rendered":"Kia Motors mobility partner agli Australian Open 2020."},"content":{"rendered":"\n

Kia Motors Corporation festeggia con la consegna di una flotta di 130 veicoli il 19\u00b0 anno consecutivo di partnership come fornitore ufficiale di mobilit\u00e0 agli Australian Open 2020, in corso in questi giorni a Melbourne, evento fra pi\u00f9 importanti del Grande Slam.
La cerimonia ufficiale di consegna della flotta si \u00e8 svolta presso la Federation Square a Melbourne. Rafael Nadal, vincitore di 19 titoli singoli maschili del Grande Slam e Global Brand Ambassador Kia dal 2004, ha consegnato simbolicamente agli organizzatori la flotta di 130 veicoli Kia, composta dai modelli Carnival, Sorento e dalla Gran Turismo Stinger.<\/p>\n

I veicoli sono adibiti al trasporto, per tutta la durata dell\u2019evento, dei giocatori, degli ufficiali di gara e dei numerosi Vip presenti, assicurandone comfort e sicurezza in tutti i loro spostamenti dalla giornata di apertura e fino al termine della manifestazione, il 2 febbraio prossimo.<\/p>\n

“Siamo molto orgogliosi della nostra lunga e proficua partnership con Kia, una delle pi\u00f9 longeve nella storia dello sport australiano”, ha dichiarato Craig Tiley, Australian Open Tournament Director. “La collaborazione \u00e8 cos\u00ec nota che appena la gente vede per le strade di Melbourne la numerosissima flotta di auto Kia sa subito che \u00e8 in corso un\u2019altra edizione degli Australian Open. I veicoli Kia \u2013 ha aggiunto Tiley – brandizzati col marchio AO, durante i loro spostamenti contribuiscono a elevare l\u2019immagine dinamica degli Australian Open e, naturalmente, hanno un ruolo fondamentale nel buono svolgimento del Torneo”.<\/p>\n

L’anno scorso, Kia e Nadal hanno celebrato il loro 15\u00b0 anno consecutivo di partnership dal 2004, anni in cui la leggenda del tennis spagnolo – considerato uno dei pi\u00f9 grandi giocatori di tutti i tempi – ha sostenuto e promosso la campagna globale Kia “The Power to Surprise”. Dopo aver collezionato nella sua carriera 19 titoli del Grande Slam e una medaglia d’oro olimpica, se Nadal dovesse aggiudicarsi il titolo maschile di quest’anno, con 20 successi sarebbe suo il record del maggior numero di titoli vinti nel Grande Slam.\u00a0<\/p>\n

“Negli ultimi quasi due decenni, la partnership di Kia con Tennis Australia e gli Australian Open si \u00e8 evoluta fino a diventare un punto di riferimento globale, confermandosi come una delle sponsorship pi\u00f9 durature e credibili nel mondo dello sport”, ha dichiarato Artur Martins, Vice President e Chief Marketing Officer di Kia Motors Corporation.<\/p>\n

\u201cCon il passare degli anni, Kia e Tennis Australia hanno condiviso il loro costante impegno per l’innovazione, fornendo divertimento e ricordi indimenticabili ai fan \u2013 ha aggiunto Martins \u2013 Siamo felici di poter contribuire ancora una volta alla fama e alla popolarit\u00e0 degli Australian Open come una delle competizioni sportive pi\u00f9 coinvolgenti ed emozionanti al mondo”.<\/p>\n

In occasione di questa edizione, Kia ha ampliato la sua collaborazione ufficiale sostenendo l’Australian Open Ballkids Program e aggiungendo cos\u00ec il logo Kia sulle divise sostenibili dei ball kids, prodotte con filati di poliestere derivati al 100% da bottiglie in plastica riciclata PET.<\/p>\n

Confermando il proprio sostegno globale ai giovani e allo sport, Kia a oggi ha coinvolto numerosi giovani nel mondo del tennis (dal 2004 sono stati 20 i ball kids invitati da Kia ogni anno in Australia dalla Corea, 10 dall’India a partire dall’Open dell’anno scorso). Nell\u2019universo calcistico, grazie alla sponsorship della FIFA World Cup\u2122 e della UEFA Europa League, Kia ha coinvolto numerosi giovani tifosi offrendo a pi\u00f9 di 500 bambini la possibilit\u00e0 di prendere parte al programma dell’annuale Official Match Ball Carrier.<\/p>\n

Per valorizzare ulteriormente il suo ruolo in occasione degli Australian Open, quest\u2019anno Kia collabora anche con Uber nella gestione della flotta Kia Fan Fleet, composta da 30 Suv Seltos, per offrire un servizio di shuttle che permette agli utenti di Uber di andare dal business district della citt\u00e0 a Melbourne Park, sede del Torneo, gratuitamente.<\/p>\n

Ai visitatori che in questi giorni affollano Melbourne Park Kia offre un\u2019ampia gamma di attivit\u00e0 interattive. Per esempio, al Kia AO Selfie Booth, \u00e8 possibile scattarsi una foto seduti al volante della Gran Turismo Stinger accanto a un’immagine in realt\u00e0 aumentata di Rafael Nadal.<\/p>\n

Al Seltos Studio, uno spazio progettato per offrire ai fan esperienze immersive, i visitatori possono lasciarsi coinvolgere dal team Kia in numerose attivit\u00e0, come scoprire il nuovo Suv Seltos grazie a innovativi giochi di luci e musica.<\/p>\n

Nell\u2019ambito dell’iniziativa di CSR aziendale Kia Ball Drive, i fan possono acquistare le palline da tennis usate nella scorsa edizione dell\u2019Open presso un distributore automatico, il ricavato andr\u00e0 a sostenere lo sviluppo del tennis giovanile in Australia.<\/p>\n

Ulteriori dettagli sulla partnership di Kia in occasione degli Australian Open sono disponibili all’indirizzo:\u00a0www.kia.com\/worldwide\/ao2020\/index.html<\/a>.<\/p>\n

Kia Motors Corporation\u00a0<\/strong>
Fondata nel maggio del 1944, Kia Motors Corporation (www.kia.com<\/a>) \u00e8 stato il primo produttore di autoveicoli in Corea. Oggi Kia vende oltre 3 milioni di veicoli l’anno in 190 Paesi, con oltre 52.000 dipendenti in tutto il mondo, ricavi annui superiori a 49 miliardi di dollari e stabilimenti produttivi in 5 Paesi. Kia \u00e8 Main sponsor dell’Australian Open, Official automotive partner della FIFA, Partner ufficiale della UEFA Europa League e Main partner della League of Legends European Championship 2019. Lo slogan del brand, “The Power to Surprise”, rappresenta l\u2019impegno globale di Kia nel sorprendere il mondo, con prodotti che riflettono l\u2019approccio entusiasmante e stimolante, in grado di offrire un\u2019esperienza oltre le aspettative<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":42930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[409,293],"tags":[],"class_list":["post-42929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kia","category-news"],"yoast_head":"\nKia Motors mobility partner agli Australian Open 2020. - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.abmnews.com\/blog\/kia-motors-mobility-partner-agli-australian-open-2020\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kia Motors mobility partner agli Australian Open 2020. - 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