{"id":65482,"date":"2022-03-03T06:29:13","date_gmt":"2022-03-03T05:29:13","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=65482"},"modified":"2022-03-03T06:29:15","modified_gmt":"2022-03-03T05:29:15","slug":"il-fenomeno-dacia","status":"publish","type":"post","link":"http:\/\/www.abmnews.com\/blog\/il-fenomeno-dacia\/","title":{"rendered":"IL FENOMENO DACIA"},"content":{"rendered":"\n<p>Dopo i primi 2 mesi del 2022, il fenomeno Dacia mantiene il suo appeal nei confronti dei clienti posizionandosi come secondo Brand straniero nel mercato auto a privati. Con 11.869 immatricolazioni a privati (+37%) ed una Market Share di 8,36% (+3,7pt), Dacia registra delle performance in controtendenza rispetto ad un mercato privati che scende del 23,6% rispetto ai primi 2 mesi del 2021. \u00a0<\/p>\n<p>L\u2019obiettivo di Dacia ed il suo Core Business \u00e8 chiaro: confermarsi come la Marca che garantisce il miglior rapporto qualit\u00e0\/prezzo sul mercato offrendo veicoli che soddisfano le reali esigenze dei clienti privati (oltre il 95% del mix di vendita).<\/p>\n<p>Con 6.452 immatricolazioni, Sandero continua a crescere, guadagnando per il secondo mese consecutivo il titolo di vettura straniera pi\u00f9 venduta in Italia nel mercato a privati e trovando il primato anche tra le vetture del segmento B privati. Oltre il 65% delle Sandero vendute sono del modello Stepway, il crossover cittadino dallo spirito avventuroso, di cui pi\u00f9 del 60% con motorizzazione Bi-fuel benzina\/GPL ECO-G 100.<\/p>\n<p>I risultati dei primi due mesi dell\u2019anno sono il frutto non solo delle performance di Sandero, ma delle performance ormai provate dell\u2019iconico Duster, nuovamente leader tra le auto vendute nel segmento C con 4.871 immatricolazioni.<\/p>\n<p>Un\u2019altra leadership deve essere annoverata tra i risultati di inizio anno, quella di Spring, la prima city car 100% elettrica della gamma Dacia, che si posiziona come la vettura elettrica pi\u00f9 venduta a privati nel periodo gennaio\/febbraio con 652 immatricolazioni ed una Market Share del 27,5%.<\/p>\n<p>Continua la crescita di Dacia nel mercato GPL che conferma la sua leadership con + 21% rispetto ai primi due mesi del 2021 e ad una Market Share di quasi il 40%.<\/p>\n<p>Dacia, si conferma cos\u00ec tra i protagonisti del mercato automotive. Un risultato stimolante per un brand in crescita, che si trova in una fase cruciale dello sviluppo del suo piano strategico, nel pieno del passaggio verso la sua nuova identit\u00e0 visuale, processo che coinvolger\u00e0 sia le vetture che le concessionarie.<\/p>\n<blockquote>\n<p>\u00a0<\/p>\n<p><strong><em>&#8220;\u00c8\u00a0strabiliante constatare come Dacia sia diventato un Brand solido, robusto e ben riconosciuto dai nostri clienti. Sesto Brand in assoluto e secondo Brand straniero pi\u00f9 venduto a privati nel 2022 sono risultati importanti, che posizionano la Marca tra i protagonisti del mercato auto. Tutto ci\u00f2 \u00e8 frutto del lavoro quotidiano di tutta la squadra che compone la Business Unit\u00a0Dacia. Un approccio autentico \u00e8 ci\u00f2 che ci contraddistingue, sono felice di guidare un team focalizzato sulle reali esigenze dei clienti privati, sono loro il nostro Core Business\u00bb.<\/em><\/strong><\/p>\n<p><strong>Guido Tocci, Managing Director Dacia Italia<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":64947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[378,6338,293],"tags":[],"class_list":["post-65482","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dacia","category-mercato-auto-italia","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IL FENOMENO DACIA - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/il-fenomeno-dacia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IL FENOMENO DACIA - 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