{"id":17131,"date":"2015-04-17T23:25:07","date_gmt":"2015-04-17T21:25:07","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=17131"},"modified":"2015-04-19T07:32:11","modified_gmt":"2015-04-19T05:32:11","slug":"16-salone-di-shanghai-si-accendono-i-riflettori-su-ds-automobiles","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/16-salone-di-shanghai-si-accendono-i-riflettori-su-ds-automobiles\/","title":{"rendered":"16\u00b0 SALONE DI SHANGHAI SI ACCENDONO I RIFLETTORI SU DS AUTOMOBILES"},"content":{"rendered":"
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Il salone internazionale di Shanghai aprir\u00e0 le porte al pubblico il prossimo 21 aprile. Un appuntamento immancabile per DS, nuovo Marchio automobilistico, simbolo dell\u2019auto francese di alta gamma, che mette la Cina al centro della sua strategia di sviluppo mondiale. Tre anni dopo il suo ingresso nel Paese orientale, DS continua l\u2019offensiva: forte di 3 prodotti commercializzati in 12 mesi e di 82 punti vendita in una rete dedicata, il nuovo Marchio automobilistico lancia contemporaneamente in Cina e in Europa Nuova DS 5. Inoltre, presenta al salone un\u2019edizione speciale dell\u2019auto: DS 5 Golden Mat. Appuntamento al padiglione 7.1.<\/p>\n

Ad un mese dal lancio europeo al Salone di Ginevra, DS Automobiles, il nuovo Marchio premium del gruppo PSA, non poteva certo mancare al secondo appuntamento internazionale dell\u2019anno: il Salone di Shanghai.<\/p>\n

Un brand mondiale<\/p>\n

La Cina resta una priorit\u00e0 per il marchio DS e lo dimostra allo stand, presentando in anteprima il logo DS Automobiles, il claim \u2018Spirit of avant-garde\u2019 e l\u2019ultima nata, Nuova DS 5. L\u2019ammiraglia del Marchio, che incarna alla perfezione l\u2019identit\u00e0 DS, viene lanciata contemporaneamente in Europa e in Cina.
\n\u201cLanciare Nuova DS 5 in Europa e in Cina nello stesso momento \u00e8 un passo importante nello sviluppo della strategia d\u2019internazionalizzazione e di sviluppo prodotti. Il nostro obiettivo \u00e8 avere una gamma di 6 vetture mondiali\u201d dichiara Yves Bonnefont, Direttore Generale del Marchio DS.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Un Marchio Premium
\nSu uno stand di 986 m2, nel padiglione Premium 7.1, saranno esposti ben 10 modelli DS, tra cui Nuova DS 5. Dalla DS 23, simbolo dell\u2019eredit\u00e0 della Marca, alla show-car DS 5 MoonDust, passando per DS 5 LS, il SUV DS 6 e la nuova DS 5 Golden Mat, il visitatore sar\u00e0 immerso in un universo di raffinatezza, cura dei dettagli, design e tecnologia.<\/p>\n<\/div>\n<\/div>\n

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DS IN CINA:<\/p>\n

3 modelli lanciati in 1 anno (DS 5, DS 5 LS, DS 6)
\nUna fabbrica a Shenzhen
\n82 DS Store in 60 citt\u00e0
\n26.000 vendite nel 2014, la Cina rappresenta il 22 % delle vendite globali del Marchio<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"14BB25<\/a> \"14BB22<\/a> \"14BB21<\/a> \"14BB20<\/a> \"14BB18_JPG\"<\/a> \"14BB16_JPG\"<\/a> \"14BB15<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Il salone internazionale di Shanghai aprir\u00e0 le porte al pubblico il prossimo 21 aprile. Un appuntamento immancabile per DS, nuovo Marchio automobilistico, simbolo dell\u2019auto francese di alta gamma, che mette la Cina al centro della sua strategia di sviluppo mondiale. Tre anni dopo il suo ingresso nel Paese orientale, DS continua l\u2019offensiva: forte di 3 […]<\/p>\n","protected":false},"author":2,"featured_media":17115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6249],"tags":[6251],"class_list":["post-17131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ds-marche-auto","tag-16-salone-di-shanghai"],"yoast_head":"\n16\u00b0 SALONE DI SHANGHAI SI ACCENDONO I RIFLETTORI SU DS AUTOMOBILES - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/16-salone-di-shanghai-si-accendono-i-riflettori-su-ds-automobiles\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16\u00b0 SALONE DI SHANGHAI SI ACCENDONO I RIFLETTORI SU DS AUTOMOBILES - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Il salone internazionale di Shanghai aprir\u00e0 le porte al pubblico il prossimo 21 aprile. Un appuntamento immancabile per DS, nuovo Marchio automobilistico, simbolo dell\u2019auto francese di alta gamma, che mette la Cina al centro della sua strategia di sviluppo mondiale. 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