{"id":21449,"date":"2015-10-09T11:29:02","date_gmt":"2015-10-09T09:29:02","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=21449"},"modified":"2015-10-09T11:29:02","modified_gmt":"2015-10-09T09:29:02","slug":"hyundai-conferma-la-propria-crescita-anche-nella-classifica-interbrand-2015","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/hyundai-conferma-la-propria-crescita-anche-nella-classifica-interbrand-2015\/","title":{"rendered":"Hyundai conferma la propria crescita anche nella classifica Interbrand 2015"},"content":{"rendered":"
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  1. Secondo la classifica dei 100 \u201cBest Global Brands\u201d, promossa da Interbrand, il valore globale del brand Hyundai sale quest\u2019anno in 39\u00b0 posizione assoluta, raggiungendo 11,3 miliardi di dollari, in crescita del 8.5% rispetto al 2014. A ci\u00f2 si aggiunge anche la 7a posizione fra i brand automotive. Da rimarcare come, negli ultimi dieci anni, Hyundai abbia incrementato il proprio valore di oltre 7 miliardi di dollari, scalando la classifica di ben 36 posizioni: nello stesso periodo, il valore del brand \u00e8 pi\u00f9 che raddoppiato (+223%), con la miglior performance mondiale fra i Costruttori automobilistici.\n

    Recentemente Hyundai ha intrapreso un viaggio di profondo cambiamento alimentato da nuove iniziative di brand marketing: come la campagna video \u201cA Message To Space\u201d, che ha superato i 70 milioni di visualizzazioni su YouTube conquistando riconoscimenti in tutto il mondo (dai \u201cClio Award\u201d ai \u201cCannes Lions\u201d fino al New York Festival). Questa crescita creativa ha permesso alla Casa di migliorare significativamente la propria immagine, rafforzandone il posizionamento in ambito culturale, sportivo, nei temi di corporate social responsibility. Soprattutto, si \u00e8 lavorato sull\u2019elevata qualit\u00e0 del prodotto: anche per questo il brand Hyundai \u00e8 oggi in grado di creare un forte legame con i clienti – anche sul piano emozionale.<\/p>\n

    \u201cNonostante la competizione nel settore, Hyundai ha migliorato il proprio posizionamento globale tramite l\u2019evoluzione del prodotto e della propria immagine\u201d spiega Mike Rocha, Interbrand Global Valuation Director. \u201cL\u2019impegno a offrire ai propri clienti un\u2019esperienza di guida superiore, ha giocato un ruolo chiave nel riuscire a differenziare l\u2019identit\u00e0 del brand nei vari mercati mondiali\u201d.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n

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    \u201cNel 2015 la componente \u201cModern Premium\u201d del nostro brand \u00e8 diventata molto pi\u00f9 riconoscibile: in futuro, ci aspettano nuove, grandi iniziative al riguardo\u201d commenta Won Hong Cho, Chief Marketing Officer di Hyundai Motor Company. \u201cGuardando al futuro, desideriamo recitare un ruolo centrale nella ridefinizione del concetto di mobilit\u00e0, plasmandolo attorno all\u2019intera umanit\u00e0, ai futuri bisogni e al benessere generale. Per questo, stiamo lavorando per diventare un brand amato per ci\u00f2 che rappresenta, non solo per la qualit\u00e0 dei veicoli che \u00e8 in grado di realizzare\u201d.<\/p>\n

    Hyundai ha recentemente digitalizzato parte del proprio processo di vendita, esplorando nuove modalit\u00e0 di interazione con i clienti e concentrandosi sulla customer satisfaction mediante un contatto pi\u00f9 personale. La maturit\u00e0 del prodotto Hyundai si riflette anche nella crescita del valore percepito (percorso che da anni accompagna il brand), mentre la nuova organizzazione delle concessionarie in tutto il mondo (Global Dealer Space Identity) permette alla clientela di vivere un\u2019esperienza a 360\u00b0 – ovunque si trovi.<\/p>\n

    IL VALORE DEL BRAND HYUNDAI DAL 2006 A OGGI<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n
    \n
    \n
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    Anno<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    Classifica Generale<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    Valore del Brand (mld $)<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
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    2015<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    39<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    11.3<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    2014<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    40<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    10.4<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
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    2013<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    43<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    \n

    9.0<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    \n

    2012<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
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    53<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    7.5<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
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    2011<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    \n

    61<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    6.0<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    \n

    2010<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    65<\/p>\n<\/div>\n<\/div>\n<\/td>\n

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    \n

    5.0<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
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    2009<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    \n

    69<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    \n

    4.6<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    2008<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    72<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    4.8<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    \n

    2007<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    72<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    4.5<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
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    2006<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    \n

    75<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    4.1<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    \n
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    CLASSIFICA INTERBRAND 2015 – BRAND AUTOMOTIVE<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n
    \n
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    Posizione<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    Azienda<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    Valore del Brand* (mld $)<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    1<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    Toyota<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    49.0<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    2<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    BMW<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    37.2<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    \n

    3<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
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    \n

    Mercedes-Benz<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    36.7<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

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    4<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
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    Honda<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
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    22.9<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    5<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    VW<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    12.5<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    6<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    Ford<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    11.5<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    7<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    Hyundai<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    11.3<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    8<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    Audi<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    10.3<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    9<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    Nissan<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    9.0<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    \n
    \n

    10<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    Porsche<\/p>\n<\/div>\n<\/div>\n<\/td>\n

    		\n
    \n
    \n

    8.0<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \n
    \n

    *Le classifiche di Interbrand sono calcolate sulla base dei bilanci finanziari delle aziende e combinati con le attivit\u00e0 di marketing, che a propria volta riflettono il profitto potenziale del brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Secondo la classifica dei 100 \u201cBest Global Brands\u201d, promossa da Interbrand, il valore globale del brand Hyundai sale quest\u2019anno in 39\u00b0 posizione assoluta, raggiungendo 11,3 miliardi di dollari, in crescita del 8.5% rispetto al 2014. A ci\u00f2 si aggiunge anche la 7a posizione fra i brand automotive. Da rimarcare come, negli ultimi dieci anni, Hyundai […]<\/p>\n","protected":false},"author":2,"featured_media":21450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[402],"tags":[],"class_list":["post-21449","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hyundai"],"yoast_head":"\nHyundai conferma la propria crescita anche nella classifica Interbrand 2015 - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/hyundai-conferma-la-propria-crescita-anche-nella-classifica-interbrand-2015\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai conferma la propria crescita anche nella classifica Interbrand 2015 - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Secondo la classifica dei 100 \u201cBest Global Brands\u201d, promossa da Interbrand, il valore globale del brand Hyundai sale quest\u2019anno in 39\u00b0 posizione assoluta, raggiungendo 11,3 miliardi di dollari, in crescita del 8.5% rispetto al 2014. A ci\u00f2 si aggiunge anche la 7a posizione fra i brand automotive. 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