{"id":21988,"date":"2015-11-10T21:08:24","date_gmt":"2015-11-10T20:08:24","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=21988"},"modified":"2015-11-10T21:09:07","modified_gmt":"2015-11-10T20:09:07","slug":"psa-rilancio-sul-solco-della-storia","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/psa-rilancio-sul-solco-della-storia\/","title":{"rendered":"PSA: RILANCIO SUL SOLCO DELLA STORIA"},"content":{"rendered":"<p>Si chiama Back in the Race e in casa PSA vuol dire cambiamento, novit\u00e0, rilancio: il tutto nel solco di una storia leggendaria che ha fatto di Peugeot e Citro\u00ebn \u2013 cui si \u00e8 aggiunto DS \u2013 due marchi leggendari nella storia dell&#8217;auto. Da quando Carlos Tavares ha assunto la guida, la strategia del Gruppo PSA si \u00e8 profondamente trasformata, con l\u2019obiettivo di realizzare, nel periodo 2014-2018, l\u2019ambizione di essere un costruttore francese di livello globale, capace di generare redditi e di valorizzare il proprio know-how. La strategia si fonda su quattro leve operative. Il posizionamento dei tre marchi, con Citro\u00ebn che si concentra sulle esigenze di mobilit\u00e0 con auto originali, creative, a misura d\u2019uomo; Peugeot, generalista alto di gamma, persegue la qualit\u00e0 dei prodotti eleganti, dinamici e tecnologici, con un tocco di sportivit\u00e0; DS posizionato come marchio premium, in cui stile, raffinatezza e attenzione ai dettagli si amalgamano con una tradizione importante di innovazione e tecnologia, tanto che il suo claim \u00e8 \u201cSpirit of avant-garde\u201d. Da qui, ne consegue la seconda leva: razionalizzare le gamme esistenti, lasciando ogni marchio libero di concentrarsi sui segmenti pi\u00f9 redditizi in funzione delle proprie specificit\u00e0. Razionalizzare le gamme non vuol dire ridurre i lanci: nel 2016 sono previsti nove nuovi modelli a livello europeo. La terza leva \u00e8 l\u2019internazionalizzazione del Gruppo, la quarta la modernizzazione degli stabilimenti di produzione.<\/p>\n<p>Nei primi sei mesi del 2015 il Gruppo PSA ha superato il milione e mezzo di veicoli venduti nelle sei aree in cui \u00e8 strutturata: Cina e Sud Est asiatico, Eurasia, Europa, India e Pacifico, America Latina, Medio Oriente e Africa. \u201cIn Italia \u2013 dichiara con orgoglio Olivier Mornet, Ad PSA Italia \u2013 siamo il terzo Gruppo, con una quota di mercato intorno al 10 per cento, un fatturato di 1.530 milioni di euro nei primi nove mesi dell\u2019anno e una rete di distribuzione che copre l\u2019intero territorio e conta 234 concessionari, 244 Distributori ricambi e 933 Centri di riparazione, per un totale di oltre 5mila persone che lavorano in Italia nel Gruppo PSA\u201d.<\/p>\n<p>Dai risultati alle prospettive 2016, che passano attraverso le novit\u00e0. Nel caso di Peugeot la novit\u00e0 si chiama linea sportiva: GTi non vuole fermarsi alla 208. Nasce la Peugeot 308 GTi 2015, berlina sportiva che pu\u00f2 essere utilizzata anche nella quotidianit\u00e0, con particolare attenzione al rispetto dell\u2019ambiente. Sar\u00e0 disponibile a cinque porte \u00e8 offrir\u00e0 un moderno accostamento tra polivalenza di utilizzo e sensazioni di guida. L&#8217;abbiamo provata in pista sul circuito di Misano Adriatico e si tratta di una vera auto sportiva ma maneggevole, divertente senza esasperazioni per essere anche confortevole. Il motore \u00e8 lo stesso utilizzato sulla RCZ Coup\u00e9.<\/p>\n<p>In casa Citro\u00ebn regna \u201cl&#8217;essere diverso\u201d: sulle colline romagnole ci siamo messi alla guida della C4 Cactus, nuovo tipo di crossover, personalit\u00e0 unica nel panorama urbano, tecnologico e confortevole. A parit\u00e0 di passo, C4 Cactus offre altrettanta abitabilit\u00e0, restando per\u00f2 pi\u00f9 compatta (solo 4,16 m di lunghezza per una guida pi\u00f9 agile, specialmente in citt\u00e0).<\/p>\n<p>Infine DS: per un giro nella citt\u00e0 di Riccione abbiamo scelto DS 4 con motore THP 165 S&amp;S EAT6 e nuovo cambio automatico a sei rapporti: inserimento delle marce veloce, fluidit\u00e0, riduzione degli attriti interni. Questa vettura dinamica e raffinata possiede tutti gli standard della berlina premium e aggiunge un tocco personale: linee fluide ed eleganti e leggeri dettagli cromati sulla carrozzeria. Dalla storia al futuro: nel Gruppo PSA gli elementi ci sono tutti.<\/p>\n<p><a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21990\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano3-300x200.jpg\" alt=\"Citroen &amp; Friends Misano3\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano3-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano3.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21991\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano5-300x200.jpg\" alt=\"Citroen &amp; Friends Misano5\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano5-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano5.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21992\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano12-300x200.jpg\" alt=\"Citroen &amp; Friends Misano12\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano12-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano12.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21993\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano23-300x200.jpg\" alt=\"Citroen &amp; Friends Misano23\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano23-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano23.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano24.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21994\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano24-300x200.jpg\" alt=\"Citroen &amp; Friends Misano24\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano24-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Citroen-Friends-Misano24.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21995\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano12-300x200.jpg\" alt=\"DS &amp; Friends Misano12\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano12-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano12.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21996\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano14-300x200.jpg\" alt=\"DS &amp; Friends Misano14\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano14-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano14.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano18.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21997\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano18-300x200.jpg\" alt=\"DS &amp; Friends Misano18\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano18-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano18.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano19.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21998\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano19-300x200.jpg\" alt=\"DS &amp; Friends Misano19\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano19-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano19.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano30.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21999\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano30-300x200.jpg\" alt=\"DS &amp; Friends Misano30\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano30-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/DS-Friends-Misano30.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22000\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano7-300x200.jpg\" alt=\"Peugeot &amp; Friends Misano7\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano7-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano7.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22001\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano10-300x200.jpg\" alt=\"Peugeot &amp; Friends Misano10\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano10-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano10.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano36.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22002\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano36-300x199.jpg\" alt=\"Peugeot &amp; Friends Misano36\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano36-300x199.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano36.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano38.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22003\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano38-300x200.jpg\" alt=\"Peugeot &amp; Friends Misano38\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano38-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano38.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano39.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22004\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano39-300x199.jpg\" alt=\"Peugeot &amp; Friends Misano39\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano39-300x199.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/Peugeot-Friends-Misano39.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano651.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22005\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano651-300x200.jpg\" alt=\"PSA &amp; Friends Misano65\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano651-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano651.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano69.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22006\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano69-300x200.jpg\" alt=\"PSA &amp; Friends Misano69\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano69-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/11\/PSA-Friends-Misano69.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si chiama Back in the Race e in casa PSA vuol dire cambiamento, novit\u00e0, rilancio: il tutto nel solco di una storia leggendaria che ha fatto di Peugeot e Citro\u00ebn \u2013 cui si \u00e8 aggiunto DS \u2013 due marchi leggendari nella storia dell&#8217;auto. Da quando Carlos Tavares ha assunto la guida, la strategia del Gruppo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6257],"tags":[80],"class_list":["post-21988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-psa-peugeot-citroen","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PSA: RILANCIO SUL SOLCO DELLA STORIA - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/psa-rilancio-sul-solco-della-storia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PSA: RILANCIO SUL SOLCO DELLA STORIA - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Si chiama Back in the Race e in casa PSA vuol dire cambiamento, novit\u00e0, rilancio: il tutto nel solco di una storia leggendaria che ha fatto di Peugeot e Citro\u00ebn \u2013 cui si \u00e8 aggiunto DS \u2013 due marchi leggendari nella storia dell&#8217;auto. 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