{"id":22348,"date":"2015-12-13T20:11:34","date_gmt":"2015-12-13T19:11:34","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=22348"},"modified":"2015-12-13T20:11:34","modified_gmt":"2015-12-13T19:11:34","slug":"smart-fortwo-e-forfour-pronte-a-conquistare-i-nativi-digitali","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/smart-fortwo-e-forfour-pronte-a-conquistare-i-nativi-digitali\/","title":{"rendered":"SMART FORTWO E FORFOUR PRONTE A CONQUISTARE I NATIVI DIGITALI"},"content":{"rendered":"<p>La rivoluzione continua: dopo aver trasformato il concetto di mobilit\u00e0 urbana ed essere stata la prima venduta a rate, prima elettrica 100 per cento e in sharing con car2go, oggi smart si lascia conquistare anche online grazie alla piattaforma smartFORstore.it, vero e proprio guanto di sfida della piccola di Casa Mercedes al continuo incremento della domanda di beni on line. Negli ultimi dieci anni, in Italia, il fenomeno dell\u2019e-commerce ha visto una crescita esponenziale, arrivando a generare un fatturato di oltre 24 miliardi di euro nel 2014 (+ 14 miliardi in 5 anni). In questo contesto, smart ha commissionato all\u2019Istituto Piepoli una ricerca di mercato per analizzare il fenomeno, coinvolgendo persone dai 25 ai 50 anni con titolo di studio elevato e spiccata attitudine digital. I risultati sono stati validati e verificati attraverso un\u2019indagine quantitativa rivolta alla fan base di smart su Facebook e Twitter. Una community molto attiva nel valutare le proposte della Casa, il cui contributo \u00e8 stato significativo nella realizzazione della piattaforma online smartFORstore.it, primo vero showroom virtuale dedicato all\u2019acquisto di un\u2019auto.<\/p>\n<p>Su smartFORstore gli appassionati possono scoprire il mondo smart e le caratteristiche di fortwo e forfour grazie a un\u2019esperienza unica e su misura, che consente di vivere una live experience con un personal shopper dedicato, prenotare e acquistare auto in edizione limitata, in anteprima sul web. I clienti di smartFORstore (aperto h 24, 365 giorni l\u2019anno) possono scegliere se pagare l\u2019auto in un\u2019unica soluzione o aprire un finanziamento, con tre opzioni di rata, grazie a Mercedes-Benz Financial Services. Si pu\u00f2 indicare il luogo di consegna preferito, a casa o presso lo smart center pi\u00f9 vicino. Inoltre, dall\u2019ordine online alla consegna si rimane in contatto con il mondo smart vivendo un\u2019esperienza unica con il marchio. Il cliente riceve foto e messaggi dalla sua smart \u2013 dalla catena di montaggio fino all\u2019arrivo in citt\u00e0 \u2013 insieme a gadget esclusivi e personalizzati. \u201cCon oltre 23mila vetture vendute in 11 mesi, l\u2019Italia continua ad amare la smart e proprio dal nostro Paese doveva nascere questa rivoluzione\u201d, dichiara Cesare Salvini, Direttore Marketing Mercedes-Benz Cars Italia.<\/p>\n<p>Prima protagonista dell\u2019offerta on line \u00e8 smart red &amp; the city, versione in anteprima per il web, disponibile per fortwo e forfour 70, trendy e sempre connessa grazie a smart cross connect, applicazione gratuita con sistema di navigazione satellitare offline e al supporto universale per smartphone compreso di ricarica USB. Innovativa e alla moda, questa web edition \u00e8 caratterizzata da cerchi in lega a 5 razze da 16\u201d verniciati in black e lucidati a specchio, luci LED &amp; sensor pack, Cool &amp; Audio package e interni black-anthracite. Tridion rosso e bodypanels white, tetto panorama e cambio automatico a doppia frizione twinamic sono alcuni dei dettagli che rendono smart red &amp; the city una vera instant classic. fortwo red &amp; the city \u00e8 disponibile a 16.090 euro (forfour + 700 euro).<\/p>\n<p>smartFORstore.it \u00e8 anche porta di ingresso al mondo usato smart FirstHand, sorta di Tripadvisor dell\u2019auto dove trovare l\u2019usato proposto dalla Rete italiana, con la possibilit\u00e0 di leggere le recensioni di altri clienti, confrontare le offerte e, per la prima volta, prenotare online la vettura. Attraverso il blocco di un piccolo importo su carta di credito sar\u00e0 possibile riservare la smart per sette giorni, durante i quali si avr\u00e0 tutto il tempo per finalizzare l\u2019acquisto.<\/p>\n<p><a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/Cristina_Chiabotto_smart_red___the_city.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22350\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/Cristina_Chiabotto_smart_red___the_city-200x300.jpg\" alt=\"Cristina_Chiabotto_smart_red___the_city\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/Cristina_Chiabotto_smart_red___the_city-200x300.jpg 200w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/Cristina_Chiabotto_smart_red___the_city.jpg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22351\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_1-300x225.jpg\" alt=\"smart_red_and_the_city_(1)\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_1-300x225.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22352\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_2-300x169.jpg\" alt=\"smart_red_and_the_city_(2)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_2-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_2.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22353\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_3-300x169.jpg\" alt=\"smart_red_and_the_city_(3)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_3-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_3.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22354\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_4-300x169.jpg\" alt=\"smart_red_and_the_city_(4)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_4-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_4.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22355\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_5-300x169.jpg\" alt=\"smart_red_and_the_city_(5)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_5-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_5.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22356\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_6-300x169.jpg\" alt=\"smart_red_and_the_city_(6)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_6-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_6.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22357\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_7-300x169.jpg\" alt=\"smart_red_and_the_city_(7)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_7-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_7.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22358\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_8-300x169.jpg\" alt=\"smart_red_and_the_city_(8)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_8-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_8.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22359\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_9-300x169.jpg\" alt=\"smart_red_and_the_city_(9)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_9-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_9.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22360\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_10-300x169.jpg\" alt=\"smart_red_and_the_city_(10)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_10-300x169.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smart_red_and_the_city_10.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22361\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore-300x212.jpg\" alt=\"smartFORstore\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore-300x212.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22362\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore2-300x205.jpg\" alt=\"smartFORstore2\" width=\"300\" height=\"205\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore2-300x205.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore2.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22363\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore31-300x200.jpg\" alt=\"smartFORstore3\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore31-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore31.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22364\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore4-300x200.jpg\" alt=\"smartFORstore4\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore4-300x200.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/smartFORstore4.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-22365\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/web-300x208.jpg\" alt=\"web\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/web-300x208.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2015\/12\/web.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La rivoluzione continua: dopo aver trasformato il concetto di mobilit\u00e0 urbana ed essere stata la prima venduta a rate, prima elettrica 100 per cento e in sharing con car2go, oggi smart si lascia conquistare anche online grazie alla piattaforma smartFORstore.it, vero e proprio guanto di sfida della piccola di Casa Mercedes al continuo incremento della [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[318],"tags":[80],"class_list":["post-22348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-smart","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMART FORTWO E FORFOUR PRONTE A CONQUISTARE I NATIVI DIGITALI - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/smart-fortwo-e-forfour-pronte-a-conquistare-i-nativi-digitali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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