{"id":24337,"date":"2016-04-05T14:48:31","date_gmt":"2016-04-05T12:48:31","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=24337"},"modified":"2016-04-05T14:48:31","modified_gmt":"2016-04-05T12:48:31","slug":"gruppo-psa-svela-la-sua-nuova-identita","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/gruppo-psa-svela-la-sua-nuova-identita\/","title":{"rendered":"Gruppo PSA svela la sua nuova identit\u00e0"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Il piano strategico Push to Pass apre una pagina nuova nella storia del Gruppo. Al di l\u00e0 degli assi strategici e degli obiettivi precisi, costituisce una prima tappa verso la visione dell\u2019azienda, fondata su 2 grandi ambizioni:<\/p>\n<ul>\n<li>&#8211; \u00a0essere un costruttore automobilistico globale, un punto di riferimento, per quanto\n<p>riguarda l\u2019efficienza;<\/li>\n<li>&#8211; \u00a0un fornitore di servizi di mobilit\u00e0 apprezzato all\u2019unanimit\u00e0, per instaurare con i suoi\n<p>clienti una relazione che duri tutta la vita.<\/p>\n<p>La nuova identit\u00e0 del Gruppo \u2013 la precedente \u00ab PSA Peugeot Citro\u00ebn \u00bb risaliva al 1991 \u2013 risponde a un\u2019evoluzione del business model verso un portafoglio di attivit\u00e0 pi\u00f9 ampio. L\u2019obiettivo \u00e8 rispondere all\u2019ottimizzazione della sua base clienti esistenti, ampliandola, soprattutto grazie alla digitalizzazione.<\/p>\n<p>Questa nuova identit\u00e0 simboleggia il dinamismo dei suoi 3 marchi automobilistici forti, Peugeot, Citro\u00ebn e DS, e l\u2019insieme delle altre attivit\u00e0 del Gruppo, presenti e future. Fa eco ai 200 anni di storia industriale del Gruppo.<\/p>\n<p>Il nuovo logo \u00e8 stato interamente progettato al nostro interno, dai designer del Peugeot Design Lab, un laboratorio di Global Brand Design che mette la sua esperienza, derivata dall\u2019automobile, al servizio di clienti esterni.<\/p>\n<p>Per Jean-Pierre Plou\u00e9, Direttore dello stile, \u00ab Questo nuovo logo, puro ed elegante, esprime la nostra esigenza collettiva, aprendosi verso nuovi orizzonti: accompagna l\u2019evoluzione del Gruppo e l\u2019estensione della sua attivit\u00e0 a nuovi servizi di mobilit\u00e0. Il blu profondo, sobrio, illustra la nostra tradizione \u00bb.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il piano strategico Push to Pass apre una pagina nuova nella storia del Gruppo. Al di l\u00e0 degli assi strategici e degli obiettivi precisi, costituisce una prima tappa verso la visione dell\u2019azienda, fondata su 2 grandi ambizioni: &#8211; \u00a0essere un costruttore automobilistico globale, un punto di riferimento, per quanto riguarda l\u2019efficienza; &#8211; \u00a0un fornitore di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6257],"tags":[80],"class_list":["post-24337","post","type-post","status-publish","format-standard","has-post-thumbnail","category-psa-peugeot-citroen","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gruppo PSA svela la sua nuova identit\u00e0 - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/gruppo-psa-svela-la-sua-nuova-identita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gruppo PSA svela la sua nuova identit\u00e0 - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Il piano strategico Push to Pass apre una pagina nuova nella storia del Gruppo. 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