{"id":25218,"date":"2016-05-24T17:47:58","date_gmt":"2016-05-24T15:47:58","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=25218"},"modified":"2016-05-24T17:47:58","modified_gmt":"2016-05-24T15:47:58","slug":"suv-peugeot-2008-masters-of-the-elements","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/suv-peugeot-2008-masters-of-the-elements\/","title":{"rendered":"SUV PEUGEOT 2008, \u201cMASTERS OF THE ELEMENTS\u201d"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Da vero \u201cMaster of the Elements\u201d &#8211; come recita il claim della campagna di lancio &#8211; il SUV Peugeot 2008 sa piegare gli elementi metereologici avversi che incontra sulla strada grazie al meglio della Best Technology Peugeot di cui \u00e8 equipaggiato: Peugeot i-Cockpit\u00ae per una guida istintiva e agile, cambio automatico EAT6 (per emissioni di CO2 e consumi sempre ottimali) e, soprattutto, Grip Control\u00ae, che assicura una migliore motricit\u00e0 su ogni terreno.<\/p>\n<p>La capacit\u00e0 di governare ogni situazione \u00e8 ben rappresentata nello spot TV. Una coppia a bordo del SUV Peugeot 2008 percorre le strade tortuose di una cittadina di mare dove sta per scatenarsi una furiosa tempesta. I protagonisti, per\u00f2, continuano, il viaggio in tutta sicurezza. Attivando il Grip Control\u00ae, il SUV 2008 prosegue agilmente sulla sua strada come se dominasse gli elementi atmosferici. Infatti pioggia, onde e vento si immobilizzano al passaggio della vettura.<\/p>\n<p>La campagna televisiva con spot 30\u201d e 45\u201d \u00e8 completata da stampa, radio e display e il concept \u201cMaster of the Elements\u201d viene esaltato ed amplificato sul web grazie alla pianificazione di banner meteo adattivi dinamici, che visualizzano il SUV nella condizione meteorologica contestualizzata in base alla posizione degli utenti. Infatti tramite geotagging, sul banner apparir\u00e0 la condizione meteo del posto in cui essi si trovano.<\/p>\n<p>L\u2019adattamento italiano della campagna tv e la realizzazione di materiali a supporto \u00e8 di Havas Worldwide Milan sotto la direzione creativa di Francesca De Luca e Erick Loi. Art Martino Caliendo, copy Marta Nava.<br \/>\nPianificazione media \u00e8 a cura di PHD.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Da vero \u201cMaster of the Elements\u201d &#8211; come recita il claim della campagna di lancio &#8211; il SUV Peugeot 2008 sa piegare gli elementi metereologici avversi che incontra sulla strada grazie al meglio della Best Technology Peugeot di cui \u00e8 equipaggiato: Peugeot i-Cockpit\u00ae per una guida istintiva e agile, cambio automatico EAT6 (per emissioni di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[300],"tags":[],"class_list":["post-25218","post","type-post","status-publish","format-standard","has-post-thumbnail","category-peugeot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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