{"id":31651,"date":"2018-03-28T16:00:06","date_gmt":"2018-03-28T14:00:06","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=31651"},"modified":"2018-03-28T08:31:41","modified_gmt":"2018-03-28T06:31:41","slug":"alessandro-zanardi-e-bmw-italia-ancora-insieme-per-la-sicurezza-stradale","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/alessandro-zanardi-e-bmw-italia-ancora-insieme-per-la-sicurezza-stradale\/","title":{"rendered":"Alessandro Zanardi e BMW Italia: ancora insieme per la sicurezza stradale"},"content":{"rendered":"<p>Grande campione e soprattutto grande uomo: <strong>Alex Zanardi<\/strong> \u00e8 sempre pi\u00f9 &#8220;connesso&#8221; con BMW Italia e scende in pista a favore della sicurezza stradale con la campagna <strong>#CoverYourPhone<\/strong><!--more--><\/p>\n<p><strong>\u00a0<\/strong>\u201cViaggiamo circondati da \u201cguidatori\u201d con gli occhi sul telefono! Scusate, non sono un santo, ma vorrei fare la mia parte nel passare parola&#8230;\u00bb. Con questo tweet del 30 ottobre 2017, <strong>Alex Zanardi \u2013 Brand Ambassador BMW,<\/strong> medaglia olimpica e pilota ufficiale BMW Motorsport \u2013 ha lanciato un appello circa l\u2019importanza di essere sempre attenti alla guida, evitando tutte quelle distrazioni causate oggi dall\u2019eccessivo utilizzo dello smartphone. Un monito che BMW Italia ha deciso subito di raccogliere, mettendosi al fianco di Alex e del suo desiderio di sensibilizzazione sfociato nella campagna sulla sicurezza stradale dal titolo <strong>#CoverYourPhone<\/strong>.<\/p>\n<p>\u201cAbbiamo accolto con entusiasmo la provocazione di Alessandro Zanardi \u2013 ha dichiarato <strong>Sergio Solero, Presidente e Amministratore Delegato BMW Italia<\/strong> \u2013 che alla fine dello scorso anno ha twittato il suo disappunto per questa pratica, divenuta ormai tanto naturale, quanto terribilmente pericolosa per la vita propria e quella degli altri. Da l\u00ec \u00e8 nato un percorso che ci ha portato a realizzare una campagna che lanciamo oggi e che ha ottenuto il supporto della Polizia di Stato, la quale ha concesso l\u2019uso del logo araldico come segno tangibile dell\u2019apprezzamento dell\u2019iniziativa e di condivisione del progetto\u201d.<\/p>\n<p>\u201cOggi, questi oggetti qui \u2013 dice Alex nel video della campagna riferendosi agli smartphone \u2013 sono diventati una dipendenza. Perci\u00f2, prima di mettermi al volante, tolgo la cover al mio smartphone e la uso per coprire lo schermo. Una piccola attenzione per evitare di distrarmi\u201d.<\/p>\n<p>Una piccola attenzione che fa di #CoverYourPhone una vera e propria call to action che invita ognuno di noi a compiere un gesto semplice, ma molto significativo come quello di coprire lo schermo del proprio smartphone montando la cover al contrario. Un modo per dire no alla distrazione e s\u00ec alla sicurezza, ma anche un invito a far circolare il pi\u00f9 possibile quel senso di responsabilit\u00e0 che ci deve accompagnare alla guida. Per questo motivo la campagna verr\u00e0 veicolata anche sui canali social di BMW Italia e dello stesso Alex Zanardi con un video apposito.<\/p>\n<p>\u201cRingrazio ancora sia Alex che la Polizia di Stato \u2013 continua Sergio Solero \u2013 e invito tutti a supportare questa campagna sia dal punto di vista dell\u2019informazione, sia della diffusione dei video, sia della viralizzazione del gesto di coprire il proprio smartphone quando guidate. Se ognuno di noi fa un video replicando il gesto suggerito da Alex e lo posta sui propri social, contribuiamo tutti a evitare tanti incidenti e salvare delle vite\u201d.<\/p>\n<p>La campagna #CoverYourPhone \u00e8 stata promossa dalla divisione marketing di BMW Italia guidata da <strong>Federico Izzo, direttore Marketing BMW<\/strong>, e realizzata dall\u2019agenzia <strong>M&amp;C Saatchi<\/strong> con la direzione creativa di <strong>Vincenzo Gasbarro e Luca Scotto Di Carlo.<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31653\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-2-10-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-2-10-300x191.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-2-10-95x60.jpg 95w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-2-10.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31654\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-3-8-300x184.jpg\" alt=\"\" width=\"300\" height=\"184\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-3-8-300x184.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-3-8.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31655\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-4-6-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-4-6-200x300.jpg 200w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-4-6.jpg 320w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31656\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-5-3-194x300.jpg\" alt=\"\" width=\"194\" height=\"300\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-5-3-194x300.jpg 194w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-5-3.jpg 311w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31657\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-22-300x190.jpg\" alt=\"\" width=\"300\" height=\"190\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-22-300x190.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-22-95x60.jpg 95w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/03\/thumbnail-22.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grande campione e soprattutto grande uomo: Alex Zanardi \u00e8 sempre pi\u00f9 &#8220;connesso&#8221; con BMW Italia e scende in pista a favore della sicurezza stradale con la campagna #CoverYourPhone<\/p>\n","protected":false},"author":2,"featured_media":31652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[363],"tags":[6978,6976,6977,80,6979],"class_list":["post-31651","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bmw","tag-coveryourphone","tag-alex-zanardi","tag-bmw-italia","tag-featured","tag-sicurezza-stradale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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