{"id":32214,"date":"2018-04-24T12:00:50","date_gmt":"2018-04-24T10:00:50","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=32214"},"modified":"2018-04-24T09:09:32","modified_gmt":"2018-04-24T07:09:32","slug":"volvo-s90-ambience-concept-il-nuovo-concetto-di-lusso","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/volvo-s90-ambience-concept-il-nuovo-concetto-di-lusso\/","title":{"rendered":"Volvo S90 Ambience Concept: il nuovo concetto di lusso"},"content":{"rendered":"

Volvo Cars<\/strong> ha presentato in anteprima mondiale la S90 Ambience Concept.<\/strong> Si tratta di una novit\u00e0 assoluta nell\u2019industria automobilistica, di un\u2019esperienza sensoriale in grado di sincronizzare stimoli visivi, sonori e olfattivi destinata a ridefinire il concetto di lusso a bordo dell\u2019auto.<\/p>\n

La S90 Ambience Concept,<\/strong> che debutta di fronte al pubblico in occasione del Salone dell\u2019Automobile di Beijing, in Cina, \u00e8 basata sulla berlina di lusso a tre posti S90 Excellence \u2013 posizionata al top della gamma Volvo \u2013 ed \u00e8 progettata per soddisfare le esigenze dei passeggeri che occupano i sedili posteriori a bordo di vetture con autista.<\/p>\n

I passeggeri hanno la possibilit\u00e0 di personalizzare l\u2019atmosfera dell\u2019abitacolo utilizzando una app per smartphone intuitiva da cui si pu\u00f2 selezionare uno di sette temi visivi sincronizzati a loro volta con specifici temi sonori e olfattivi.<\/p>\n

\u201cLa Ambience Concept ridefinisce il concetto di lusso proiettandolo al di l\u00e0 delle scelte materiali, creando una vettura in grado di connettersi con i sensi dei passeggeri,\u201d ha spiegato Robin Page, responsabile del design presso Volvo Cars<\/strong>. \u201cIl progetto analizza come si sentono le persone sedute all\u2019interno dell\u2019auto, consentendo loro di influenzare il proprio umore e stato di benessere.\u201d<\/p>\n

L\u2019elemento visivo modifica il cielo della vettura in base al tema selezionato \u2013 fra i temi disponibili: Luci del Nord, Foresta Scandinava, Lago dei Cigni, Arcipelago e Pioggia \u2013, ciascuno dei quali crea un\u2019atmosfera diversa in una progressione che va da quella rilassante alla pi\u00f9 rinvigorente. C\u2019\u00e8 anche un tema Notturno per i momenti di riposo, mentre Libert\u00e0 d\u00e0 una sferzata di energia stimolante e rigenerante.<\/p>\n

L\u2019audio sincronizzato viene<\/strong> diffuso attraverso l\u2019eccellente impianto Bowers & Wilkins della vettura che include mini tweeter nel poggiatesta per un\u2019esperienza di suono avvolgente. Ogni tema \u00e8 abbinato a una di quattro fragranze realizzate in esclusiva da Byredo, che viene diffusa simultaneamente da una bocchetta posizionata nella console centrale.<\/p>\n

\u201cSiamo noti per il nostro approccio al design orientato all\u2019individuo e come leader di settore nell\u2019ambito della tecnologia per la sicurezza,\u201d ha commentato Robin Page. \u201cLa Ambience consolida questa posizione e dimostra il livello di attenzione che abbiamo per l\u2019individuo, attenzione che inizia con la sicurezza e si estende fino al benessere della persona nel suo complesso.\u201d<\/p>\n

Mentre si appresta a lanciare la S90 Ambience come concept, Volvo Cars<\/strong> ha l\u2019ambizione di rendere disponibile questa proposta sulle vetture S90 Excellence in produzione allo scopo di potenziare la gamma Excellence, soprattutto in Cina.<\/p>\n

Nel 2017, Volvo per la prima volta \u00e8 arrivata a vendere pi\u00f9 di 100.000 automobili in Cina, un risultato che ha contribuito in modo significativo al record di vendite e di crescita registrato dalla Casa per il quarto anno consecutivo. La Cina rappresenta il mercato singolo pi\u00f9 grande per Volvo Cars, oltre ad essere quello su cui si vende il maggior numero di berline S90.<\/p>\n

\u201cLa Ambience Concept \u00e8 stata sviluppata in primo luogo per il mercato cinese e costituisce un\u2019alternativa in contrasto con i contesti urbani cinesi spesso molto frenetici,\u201d ha dichiarato Martin Andersson, senior commercial product manager presso la divisione Veicoli Speciali di Volvo Cars e responsabile della gamma Excellence.<\/strong> \u201cLa S90 Ambience Concept contribuir\u00e0 a rafforzare i valori del nostro marchio di lusso in questa importante regione geografica.\u201d<\/p>\n

\"\" \"\" \"\" \"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo Cars ha presentato in anteprima mondiale la S90 Ambience Concept. Si tratta di una novit\u00e0 assoluta nell\u2019industria automobilistica, di un\u2019esperienza sensoriale in grado di sincronizzare stimoli visivi, sonori e olfattivi destinata a ridefinire il concetto di lusso a bordo dell\u2019auto.<\/p>\n","protected":false},"author":2,"featured_media":32215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[348],"tags":[80,7233,7232,5879,7231],"class_list":["post-32214","post","type-post","status-publish","format-standard","has-post-thumbnail","category-volvo","tag-featured","tag-gamma-excellence","tag-vetture-di-lusso","tag-volvo","tag-volvo-s90-ambience-concept"],"yoast_head":"\nVolvo S90 Ambience Concept: il nuovo concetto di lusso - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/volvo-s90-ambience-concept-il-nuovo-concetto-di-lusso\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo S90 Ambience Concept: il nuovo concetto di lusso - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Volvo Cars ha presentato in anteprima mondiale la S90 Ambience Concept. 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