{"id":32448,"date":"2018-05-07T10:50:05","date_gmt":"2018-05-07T08:50:05","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=32448"},"modified":"2018-05-07T10:50:05","modified_gmt":"2018-05-07T08:50:05","slug":"fiat-professional-da-professionista-a-professionista","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/fiat-professional-da-professionista-a-professionista\/","title":{"rendered":"Fiat Professional: da professionista a professionista"},"content":{"rendered":"<p>Bellissima campagna pubblicitaria di <strong>Fiat Professional<\/strong> dedicata ai lavoratori professionisti. In evidenza, l\u2019importanza di affidarsi, per il proprio lavoro, alla competenza e all\u2019affidabilit\u00e0 di mezzi pensati da professionisti per professionisti<!--more--><\/p>\n<p><strong>Per il lancio della nuova piattaforma di comunicazione che sar\u00e0 on air da maggio nei principali<\/strong> Paesi della regione EMEA su televisione, digital, radio e affissioni, Fiat Professional supera il concetto di testimonial per abbracciare un linguaggio ironico e un tone of voice originale che, attraverso esempi surreali e divertenti, <strong>sottolinea la differenza tra un approccio al lavoro amatoriale e uno professionale.<\/strong> Il format della nuova campagna si rif\u00e0, infatti, a un linguaggio estremamente popolare, che raccoglie ampio apprezzamento sia sui canali televisivi tradizionali sia sul web, sino a diventare una sorta di \u201cgenere letterario\u201d 2.0: il fail. Si tratta di filmati, spesso amatoriali, di utenti che raccontano i loro maldestri tentativi di svolgere lavori o azioni quotidiane e che spesso culminano in piccoli disastri con divertenti epiloghi.<\/p>\n<p>La nuova campagna internazionale gioca sul tema del contrasto rappresentando situazioni verosimili, che potrebbero essere brillantemente risolte con il supporto dei veicoli della gamma Fiat Professional, o, al contrario, avere esiti tragicomici affidandosi invece esclusivamente all\u2019inventiva e a soluzioni e mezzi di fortuna. I visual mostrano, ad esempio, scene di lavori svolti in modo assurdo con esiti divertenti, oppure di carico maldestro di oggetti e materiali su mezzi inadeguati, contrapposte invece a una panoramica della gamma completa che esprime i valori del brand Fiat Professional: competenza, affidabilit\u00e0, determinazione, dinamismo e vicinanza al cliente.<\/p>\n<p>A sottolineare la diversa natura degli approcci, una didascalia semplice quanto efficace: le azioni maldestre sono etichettate come Unpro, \u201cnon professionale\u201d, mentre quelle efficaci dal claim Pro like you, \u201cProfessionista come te\u201d. Espressioni sintetiche ma capaci di ribadire l\u2019importanza, per la buona riuscita di qualsiasi lavoro, di affidarsi al supporto adeguato: per questo Fiat Professional \u00e8 il partner migliore per i professionisti esigenti, non solo a livello di gamma ma anche di servizi. \u00c8 possibile infatti mettersi al volante del veicolo commerciale pi\u00f9 adeguato alle proprie esigenze grazie a servizi finanziari &#8220;tagliati su misura&#8221; e a soluzioni di noleggio, per godere poi di servizi postvendita dalla rete pi\u00f9 capillare in Italia con oltre 1.800 punti di assistenza<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-32450\" src=\"http:\/\/abmnews.com\/blog\/wp-content\/uploads\/2018\/05\/180507_Fiat_Professional_HP_ENG-300x212.jpg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/05\/180507_Fiat_Professional_HP_ENG-300x212.jpg 300w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/05\/180507_Fiat_Professional_HP_ENG-768x543.jpg 768w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/05\/180507_Fiat_Professional_HP_ENG-1024x724.jpg 1024w, https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2018\/05\/180507_Fiat_Professional_HP_ENG.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bellissima campagna pubblicitaria di Fiat Professional dedicata ai lavoratori professionisti. In evidenza, l\u2019importanza di affidarsi, per il proprio lavoro, alla competenza e all\u2019affidabilit\u00e0 di mezzi pensati da professionisti per professionisti<\/p>\n","protected":false},"author":2,"featured_media":32449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6685],"tags":[80,2340,7343,7342],"class_list":["post-32448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fiat-professional","tag-featured","tag-fiat-professional","tag-lancio-della-nuova-piattaforma-di-comunicazione","tag-regione-emea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiat Professional: da professionista a professionista - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/fiat-professional-da-professionista-a-professionista\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat Professional: da professionista a professionista - AbmNews\" \/>\n<meta property=\"og:description\" content=\"Bellissima campagna pubblicitaria di Fiat Professional dedicata ai lavoratori professionisti. 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