{"id":34808,"date":"2019-01-27T10:57:52","date_gmt":"2019-01-27T09:57:52","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=34808"},"modified":"2019-01-27T10:57:52","modified_gmt":"2019-01-27T09:57:52","slug":"peugeot-e-il-tennis-una-nuova-campagna-di-comunicazione","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/peugeot-e-il-tennis-una-nuova-campagna-di-comunicazione\/","title":{"rendered":"Peugeot e il tennis: una nuova campagna di comunicazione"},"content":{"rendered":"<h2>PEUGEOT fa segnare una nuova importante tappa del suo impegno nel tennis con una campagna pubblicitaria 2019 incentrata sul futuro del Marchio del Leone. Questa campagna di comunicazione mette in evidenza la <strong>strategia<\/strong><strong>di<\/strong><strong>PEUGEOT<\/strong>per affrontare un passaggio fondamentale della storia dell\u2019automotive: la <strong>transizione<\/strong><strong>energetica<\/strong>.<\/h2>\n<p>&nbsp;<\/p>\n<p>Presentata in occasione del primo grande <strong>Slam 2019<\/strong>, si declina in 2 film che mettono in scena due dei nuovi tennisti <strong>ambasciatori<\/strong><strong>del Marchio PEUGEOT<\/strong>, sportivi che incarnano i valori del brand: Allure, Esigenza ed Emozione.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alexander Zverev<\/strong>, giocatore tedesco n\u00b04 della classifica ATP e recente vincitore delle Nitto ATP Finals, \u00e8 associato alla futura <strong>PEUGEOT 508 SW PLUG-IN HYBRID<\/strong>. Il giocatore <strong>Lucas Pouille<\/strong>, n\u00b02 francese, \u00e8 associato alla berlina <strong>PEUGEOT 508 PLUG-IN HYBRID<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>I due film sono stati girati a Londra e sono prodotti dall\u2019agenzia Willie Beamen. Creano un legame tra il passato di PEUGEOT, quello dei giocatori e il loro futuro promettente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PEUGEOT fa segnare una nuova importante tappa del suo impegno nel tennis con una campagna pubblicitaria 2019 incentrata sul futuro del Marchio del Leone. Questa campagna di comunicazione mette in evidenza la strategiadiPEUGEOTper affrontare un passaggio fondamentale della storia dell\u2019automotive: la transizioneenergetica. &nbsp; Presentata in occasione del primo grande Slam 2019, si declina in 2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[300],"tags":[],"class_list":["post-34808","post","type-post","status-publish","format-standard","has-post-thumbnail","category-peugeot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peugeot e il tennis: una nuova campagna di comunicazione - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/peugeot-e-il-tennis-una-nuova-campagna-di-comunicazione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peugeot e il tennis: una nuova campagna di comunicazione - AbmNews\" \/>\n<meta property=\"og:description\" content=\"PEUGEOT fa segnare una nuova importante tappa del suo impegno nel tennis con una campagna pubblicitaria 2019 incentrata sul futuro del Marchio del Leone. 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