{"id":36405,"date":"2019-09-16T15:18:33","date_gmt":"2019-09-16T13:18:33","guid":{"rendered":"http:\/\/abmnews.com\/blog\/?p=36405"},"modified":"2019-09-16T15:19:12","modified_gmt":"2019-09-16T13:19:12","slug":"nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/","title":{"rendered":"Nuovo look per il Marchio Volkswagen Veicoli Commerciali"},"content":{"rendered":"\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ol start=\"0\">\n<li>\n<p>Nuovo logo e nuova esperienza Cliente digitale: Volkswagen Veicoli Commerciali presenta il suo nuovo Marchio, contemporaneamente alla marca Volkswagen Autovetture<\/p>\n<p>La persona al centro dell\u2019attenzione. Il Marchio Volkswagen Veicoli Commerciali non \u00e8 mai stato pi\u00f9 vicino ai propri Clienti: \u201cProprio adesso partiamo con il lancio del restyling del T6. Pi\u00f9 digitale, pi\u00f9 connesso e pi\u00f9 moderno che mai\u201d, dichiara Heinz-J\u00fcrgen L\u00f6w, Responsabile Vendite e Marketing. \u201cInoltre, dall\u2019inizio di quest\u2019anno, con l\u2019ID.BUZZ, Volkswagen Veicoli Commerciali propone il veicolo a mio avviso pi\u00f9 emozionale della famiglia ID. Per il debutto del rebranding di Volkswagen Veicoli Commerciali, quindi, non potrebbe esserci momento migliore\u201d.<\/p>\n<p>Tobias Volkmer, Responsabile Marketing e Marketing di Prodotto di Volkswagen Veicoli Commerciali: \u201cIl nostro marketing sta diventando pi\u00f9 digitale e pi\u00f9 connesso. Siamo presenti ovunque sia possibile raggiungere i nostri Clienti con una comunicazione rapida ed emozionale.\u201d Volkswagen Veicoli Commerciali \u00e8 stata pienamente coinvolta da Volkswagen nel processo di sviluppo del nuovo look del Marchio. \u201cNel processo di adeguamento per Volkswagen Veicoli Commerciali abbiamo dato grande importanza all\u2019elaborazione di un\u2019interpretazione su misura per i nostri gruppi target, in cui il tema dell\u2019autenticit\u00e0, in particolare, svolge un ruolo da protagonista\u201d, continua Volkmer<\/p>\n<p>Il cambiamento sar\u00e0 visibile in modo graduale, a cominciare dal linguaggio delle immagini e passando per l\u2019intero Corporate Design di tutti i prodotti stampati, le presenze online, i partner commerciali, fino al marchio registrato vero e proprio, il logo: tutto verr\u00e0 adeguato progressivamente, seguendo questa nuova direzione. In tal modo si sottolinea il cambiamento del Marchio, che passa da classico costruttore di veicoli commerciali leggeri a moderno fornitore della mobilit\u00e0 del futuro.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":36406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[293,262,347],"tags":[],"class_list":["post-36405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-novita","category-volkswagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuovo look per il Marchio Volkswagen Veicoli Commerciali - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuovo look per il Marchio Volkswagen Veicoli Commerciali - AbmNews\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/\" \/>\n<meta property=\"og:site_name\" content=\"AbmNews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ABMnews\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T13:18:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-16T13:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ABMnewscom\" \/>\n<meta name=\"twitter:site\" content=\"@ABMnewscom\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#\\\/schema\\\/person\\\/2da21c254d26591b7993648c954826a2\"},\"headline\":\"Nuovo look per il Marchio Volkswagen Veicoli Commerciali\",\"datePublished\":\"2019-09-16T13:18:33+00:00\",\"dateModified\":\"2019-09-16T13:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg\",\"articleSection\":[\"News\",\"Novit\u00e0\",\"Volkswagen\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/\",\"url\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/\",\"name\":\"Nuovo look per il Marchio Volkswagen Veicoli Commerciali - AbmNews\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg\",\"datePublished\":\"2019-09-16T13:18:33+00:00\",\"dateModified\":\"2019-09-16T13:19:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg\",\"width\":800,\"height\":534},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.abmnews.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuovo look per il Marchio Volkswagen Veicoli Commerciali\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/\",\"name\":\"AbmNews\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#organization\",\"name\":\"AbmNews\",\"url\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.abmnews.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logoabmnews544x180.png\",\"contentUrl\":\"http:\\\/\\\/www.abmnews.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logoabmnews544x180.png\",\"width\":544,\"height\":180,\"caption\":\"AbmNews\"},\"image\":{\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ABMnews\",\"https:\\\/\\\/x.com\\\/ABMnewscom\",\"https:\\\/\\\/www.instagram.com\\\/abmnewsblog\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/#\\\/schema\\\/person\\\/2da21c254d26591b7993648c954826a2\",\"name\":\"Redazione\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/888b71ec1a1241930daa72f4c66b40f2390ac7ac3003b2cea4bbb235380b9dc2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/888b71ec1a1241930daa72f4c66b40f2390ac7ac3003b2cea4bbb235380b9dc2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/888b71ec1a1241930daa72f4c66b40f2390ac7ac3003b2cea4bbb235380b9dc2?s=96&d=mm&r=g\",\"caption\":\"Redazione\"},\"url\":\"https:\\\/\\\/www.abmnews.com\\\/blog\\\/author\\\/redazione\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nuovo look per il Marchio Volkswagen Veicoli Commerciali - AbmNews","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/","og_locale":"it_IT","og_type":"article","og_title":"Nuovo look per il Marchio Volkswagen Veicoli Commerciali - AbmNews","og_url":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/","og_site_name":"AbmNews","article_publisher":"https:\/\/www.facebook.com\/ABMnews","article_published_time":"2019-09-16T13:18:33+00:00","article_modified_time":"2019-09-16T13:19:12+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg","type":"image\/jpeg"}],"author":"Redazione","twitter_card":"summary_large_image","twitter_creator":"@ABMnewscom","twitter_site":"@ABMnewscom","twitter_misc":{"Scritto da":"Redazione","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#article","isPartOf":{"@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/"},"author":{"name":"Redazione","@id":"https:\/\/www.abmnews.com\/blog\/#\/schema\/person\/2da21c254d26591b7993648c954826a2"},"headline":"Nuovo look per il Marchio Volkswagen Veicoli Commerciali","datePublished":"2019-09-16T13:18:33+00:00","dateModified":"2019-09-16T13:19:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/"},"wordCount":280,"publisher":{"@id":"https:\/\/www.abmnews.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#primaryimage"},"thumbnailUrl":"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg","articleSection":["News","Novit\u00e0","Volkswagen"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/","url":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/","name":"Nuovo look per il Marchio Volkswagen Veicoli Commerciali - AbmNews","isPartOf":{"@id":"https:\/\/www.abmnews.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#primaryimage"},"image":{"@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#primaryimage"},"thumbnailUrl":"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg","datePublished":"2019-09-16T13:18:33+00:00","dateModified":"2019-09-16T13:19:12+00:00","breadcrumb":{"@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#primaryimage","url":"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg","contentUrl":"https:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2019\/09\/media-Nuovo-look-per-il-Marchio-Volkswagen-Veicoli-Commerciali_2.jpg","width":800,"height":534},{"@type":"BreadcrumbList","@id":"https:\/\/www.abmnews.com\/blog\/nuovo-look-per-il-marchio-volkswagen-veicoli-commerciali\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.abmnews.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nuovo look per il Marchio Volkswagen Veicoli Commerciali"}]},{"@type":"WebSite","@id":"https:\/\/www.abmnews.com\/blog\/#website","url":"https:\/\/www.abmnews.com\/blog\/","name":"AbmNews","description":"","publisher":{"@id":"https:\/\/www.abmnews.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.abmnews.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.abmnews.com\/blog\/#organization","name":"AbmNews","url":"https:\/\/www.abmnews.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.abmnews.com\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2026\/01\/logoabmnews544x180.png","contentUrl":"http:\/\/www.abmnews.com\/blog\/wp-content\/uploads\/2026\/01\/logoabmnews544x180.png","width":544,"height":180,"caption":"AbmNews"},"image":{"@id":"https:\/\/www.abmnews.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ABMnews","https:\/\/x.com\/ABMnewscom","https:\/\/www.instagram.com\/abmnewsblog"]},{"@type":"Person","@id":"https:\/\/www.abmnews.com\/blog\/#\/schema\/person\/2da21c254d26591b7993648c954826a2","name":"Redazione","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/888b71ec1a1241930daa72f4c66b40f2390ac7ac3003b2cea4bbb235380b9dc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/888b71ec1a1241930daa72f4c66b40f2390ac7ac3003b2cea4bbb235380b9dc2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/888b71ec1a1241930daa72f4c66b40f2390ac7ac3003b2cea4bbb235380b9dc2?s=96&d=mm&r=g","caption":"Redazione"},"url":"https:\/\/www.abmnews.com\/blog\/author\/redazione\/"}]}},"_links":{"self":[{"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/posts\/36405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/comments?post=36405"}],"version-history":[{"count":1,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/posts\/36405\/revisions"}],"predecessor-version":[{"id":36407,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/posts\/36405\/revisions\/36407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/media\/36406"}],"wp:attachment":[{"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/media?parent=36405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/categories?post=36405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abmnews.com\/blog\/wp-json\/wp\/v2\/tags?post=36405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}