{"id":40898,"date":"2019-11-29T17:28:59","date_gmt":"2019-11-29T16:28:59","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=40898"},"modified":"2019-11-29T17:29:01","modified_gmt":"2019-11-29T16:29:01","slug":"con-la-rassegna-six-steps-forward-for-one-step-back-incentrata-sul-valore-della-sostenibilita-inaugurato-al-volvo-studio-milano-art-encounters","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/con-la-rassegna-six-steps-forward-for-one-step-back-incentrata-sul-valore-della-sostenibilita-inaugurato-al-volvo-studio-milano-art-encounters\/","title":{"rendered":"Con la rassegna Six Steps Forward For One Step Back, incentrata sul valore della sostenibilit\u00e0, inaugurato al Volvo Studio Milano Art Encounters"},"content":{"rendered":"\n<p id=\"m_-7234491157721961441p_0\">Dopo aver fornito l\u2019occasione per alzare il sipario sull\u2019attivit\u00e0 2019 del Volvo Studio Milano, il ciclo di eventi <strong>Volvo Studio Milano for Arts<\/strong> \u2013\u00a0uno dei filoni tematici sui quali \u00e8 strutturata l&#8217;attivit\u00e0 del\u00a0Volvo Studio \u2013 ritorna con\u00a0<em>Art Encounters<\/em>, un nuovo format di eventi dedicati all\u2019arte contemporanea\u00a0sviluppato\u00a0in\u00a0<wbr \/>collaborazione con l&#8217;agenzia Lightbox.<\/p>\n<p id=\"m_-7234491157721961441p_1\">\u00a0<\/p>\n<p id=\"m_-7234491157721961441p_2\">A inaugurare il ciclo \u00e8 la\u00a0rassegna\u00a0<em>Six Steps Forward For One Step Back\u00a0<\/em>incentrata sul valore della sostenibilit\u00e0,\u00a0in linea con le attuali\u00a0priorit\u00e0 di Volvo. Il titolo\u00a0della\u00a0rassegna si rif\u00e0 all&#8217;espressione della\u00a0lingua\u00a0inglese\u00a0<em>one step forward, two steps back (<\/em>utilizzata per esprimere la difficolt\u00e0 nel\u00a0compiere\u00a0una\u00a0determinata\u00a0<wbr \/>azione) e dichiara l&#8217;obiettivo degli\u00a0incontri,\u00a0che \u00e8\u00a0quello\u00a0di compiere un\u00a0deciso\u00a0passo in avanti, a\u00a0dispetto\u00a0di ogni incertezza,\u00a0verso\u00a0nuovi modi di vivere il nostro pianeta in modo pi\u00f9\u00a0sostenibile\u00a0creando\u00a0al contempo un&#8217;occasione\u00a0di\u00a0confronto\u00a0di\u00a0<wbr \/>idee\u00a0sulla relazione fra arte e ambiente.<\/p>\n<p id=\"m_-7234491157721961441p_3\">\u00a0<\/p>\n<p id=\"m_-7234491157721961441p_4\">Il\u00a0primo\u00a0degli\u00a0incontri del ciclo\u00a0<em>Six Steps Forward For One Step Back\u00a0<\/em>si \u00e8 tenuto ieri al Volvo Studio\u00a0Milano. Protagonista \u00e8 la creativit\u00e0 dell&#8217;artista veneziana\u00a0Matilde Sambo, che\u00a0ha esposto il progetto\u00a0<em>Metempsicosi<\/em>, un\u2019installazione composta da \u201cfogli\u201d di soia, accompagnata da un intervento sonoro di\u00a0<em>field recordings\u00a0<\/em>nello spazio dello studio e dalla proiezione dell\u2019opera video <em>Fairy Cage<\/em>. La soia \u00e8 nota per la sua capacit\u00e0 di trasformazione: inizialmente molto elastica, si secca a contatto con l\u2019aria diventando fragile e facilmente soggetta a rotture. Basta bagnarla per riportarla al suo stato originario. La soia e la sua fragilit\u00e0 si ricollegano alla \u201ccura\u201d, tema ricorrente nella ricerca dell\u2019artista: per Matilde Sambo, sostenibilit\u00e0 significa proprio prendersi cura del pianeta, trovando forme di azione che non incidano su di esso.<\/p>\n<p id=\"m_-7234491157721961441p_5\">\u00a0<\/p>\n<p id=\"m_-7234491157721961441p_6\">Il progetto artistico mostrato al Volvo Studio Milano \u00e8 in linea con i valori di Volvo Cars, che da sempre pone al centro della propria azione il rispetto della persona e la sostenibilit\u00e0. Un approccio definito dalla parola svedese <em>omtanke<\/em>, traducibile come \u201cprendersi cura di\u201d. Volvo rispetta il concetto di sostenibilit\u00e0 e ci\u00f2 che questo comporta non solo nel processo di produzione delle proprie auto ma anche in termini di partecipazione attiva nella societ\u00e0.<\/p>\n<p id=\"m_-7234491157721961441p_7\">\u00a0<\/p>\n<p id=\"m_-7234491157721961441p_8\">In tale contesto, si inquadra il programma del Volvo Studio Milano: luogo d\u2019incontro dedicato alla promozione e alla diffusione della Cultura, non solo automobilistica, e location per eventi incentrati sui valori forti del brand: Sicurezza, Sostenibilit\u00e0 e Centralit\u00e0 della persona. Il tutto articolato su quattro temi di fondo: Arts, Design, Music e Taste.<\/p>\n<p id=\"m_-7234491157721961441p_9\">\u00a0<\/p>\n<p id=\"m_-7234491157721961441p_10\">Il ciclo\u00a0<em>Six Steps Forward For One Step Back<\/em> si articola su sei appuntamenti che coinvolgeranno pubblico e professionisti del mondo dell\u2019arte attraverso una serie di esposizioni, performance, interventi sonori e talk; il tutto e delineare un percorso a tappe che condurr\u00e0 a <strong><em>miart<\/em><\/strong>, fiera d\u2019arte moderna e contemporanea che si terr\u00e0 a Milano dal 17 al 19 aprile 2020.<\/p>\n<p id=\"m_-7234491157721961441p_11\"><strong>\u00a0<\/strong><\/p>\n<p id=\"m_-7234491157721961441p_12\">\u201c<em>Grazie agli eventi previsti nel ciclo dedicato all\u2019Arte, il <\/em><em>Volvo Studio Milano si pone come nuovo punto di riferimento della citt\u00e0 pi\u00f9 moderna<\/em>,\u201d afferma <strong>Chiara Angeli, Direttore Sales &amp; Marketing Volvo Car<\/strong> Italia e responsabile dell\u2019attivit\u00e0 del Volvo Studio Milano. Che aggiunge: \u201c<em>Mi piace ricordare che il Volvo Studio Milano ha nella<\/em><em> divulgazione della cultura non solo automobilistica una delle sue finalit\u00e0. Attraverso eventi che si basino sulla condivisione dei valori del nostro marchio sviluppiamo proposte dal sapore diverso, talvolta provocatorie, ma comunque capaci di stimolare il dibattito sui temi a noi cari, come quello della sostenibilit\u00e0. Anche questo \u00e8 un modo per coinvolgere nella maniera pi\u00f9 ampia possibile il pubblico.<\/em>\u201d<\/p>\n<p id=\"m_-7234491157721961441p_13\"><strong>\u00a0<\/strong><\/p>\n<p id=\"m_-7234491157721961441p_14\"><strong>Volvo Studio Milano, finestra su valori di <em>brand<\/em> e mobilit\u00e0 sostenibile<\/strong><\/p>\n<p id=\"m_-7234491157721961441p_15\">Il Volvo Studio \u00e8 un <em>concept<\/em> globale di Volvo Car Group che trova a Milano la prima applicazione. Il Volvo Studio Milano \u00e8 stato inaugurato nel corso del 2017 ed \u00e8 concepito come un raffinato ed elegante ambiente di ispirazione scandinava nel quale il pubblico incontra Volvo e i suoi valori entrando in un mondo fatto di tecnologia innovativa, sicurezza e attenzione all\u2019ambiente, design, eleganza e lusso scandinavo. La Casa automobilistica racconta s\u00e9 stessa e raccoglie le opinioni del pubblico sugli scenari della mobilit\u00e0 di domani.<\/p>\n<p id=\"m_-7234491157721961441p_16\">\u00a0<\/p>\n<p id=\"m_-7234491157721961441p_17\">In tal senso, il Volvo Studio Milano vuole essere una finestra sulla citt\u00e0 di Milano a favore della Mobilit\u00e0 Sostenibile. Da sempre la citt\u00e0 \u00e8 simbolo del gusto, del design e della moda, Milano \u00e8 oggi anche un esempio di sviluppo urbanistico efficace. Da qui la scelta di aprire proprio nel cuore della nuova citt\u00e0 il primo Volvo Studio, nel quale raccontare il viaggio di Volvo verso la mobilit\u00e0 del futuro.<\/p>\n<p id=\"m_-7234491157721961441p_18\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":40899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[293,348],"tags":[],"class_list":["post-40898","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-volvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con la rassegna Six Steps Forward For One Step Back, incentrata sul valore della sostenibilit\u00e0, inaugurato al Volvo Studio Milano Art Encounters - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, 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