{"id":41316,"date":"2019-12-09T11:18:26","date_gmt":"2019-12-09T10:18:26","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=41316"},"modified":"2019-12-09T11:18:29","modified_gmt":"2019-12-09T10:18:29","slug":"la-lunga-vita-dei-fusti-petronas-da-contenitori-a-elementi-di-arredo","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/la-lunga-vita-dei-fusti-petronas-da-contenitori-a-elementi-di-arredo\/","title":{"rendered":"LA LUNGA VITA DEI FUSTI PETRONAS: DA CONTENITORI A ELEMENTI DI ARREDO"},"content":{"rendered":"\n
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L’utilizzo di fusti di metallo nell’arredamento \u00e8 pratica nota sin dagli anni ’50 e offre sempre l’occasione di sperimentare soluzioni di design anticonvenzionali che in questo ultimo periodo si sono arricchite anche del concetto di riciclo eco-sostenibile.<\/p>\n

Date le sue dimensioni, il fusto di olio \u00e8 quello che si presta maggiormente alle trasformazioni creative. Non solo i classici tavoli alti da appoggio, ma ad esempio anche contenitori per oggetti, fioriere e molti altri elementi d’arredo allungano la vita dei fusti di lubrificanti altrimenti destinati allo smaltimento al termine del loro utilizzo primario. La legge prevede infatti rigidi protocolli di lavaggio ed eliminazione dei residui tossici e inquinanti presenti negli imballi, procedure che i distributori e rivenditori della rete PETRONAS seguono scrupolosamente. Tuttavia, una volta rigenerati, sono comunque pochi i fusti con omologazione certificata che vengono riutilizzati.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n

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In questo contesto si inserisce l’idea della divisione marketing Italia di PETRONAS di promuovere presso i propri Partner Distributor una originale presenza del brand grazie alla professionalit\u00e0 di due giovani appassionati di artigianato e design che hanno realizzato nuovi oggetti proprio con i fusti esausti PETRONAS. Poltrone, sedute, tavolini, calcio balilla, supporti per giradischi e barbecue\u2026 ogni barile \u00e8 stato reinterpretato e rilavorato, cogliendo dalla sua modernit\u00e0 nuovi spunti di design e urban feeling.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n

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Il progetto, attualmente in fase di sviluppo, prevede al momento che i complementi d’arredo PETRONAS siano utilizzati negli allestimenti di fiere ed eventi dove saranno presenti i Partner Distributor PETRONAS creando aree hospitality accoglienti in cui il marchio si armonizzer\u00e0 con l’ambiente sottolineando l’importanza del riciclo e del corretto utilizzo delle risorse.<\/p>\n

La filosofia di PETRONAS Lubricants International \u00e8 ben sintetizzata dal concetto Fluid Technology Solutions\u2122<\/b>. In esso sono infatti racchiusi tutti quei valori e quelle competenze che ogni giorno vengono trasferiti sul mercato: alta tecnologia frutto di un forte impegno nella Ricerca e Sviluppo, offerta esclusiva di prodotti dall\u2019elevato valore aggiunto al servizio anche delle propulsioni ibride ed elettriche e tutela dell\u2019ambiente attraverso un progetto di riduzione della CO2<\/sub>. Tutti elementi imprescindibili del modo di operare di PETRONAS oggi e domani.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n

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