{"id":42208,"date":"2020-01-13T19:41:46","date_gmt":"2020-01-13T18:41:46","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=42208"},"modified":"2020-01-13T19:41:48","modified_gmt":"2020-01-13T18:41:48","slug":"una-campagna-tutta-italiana-esalta-lanima-born-confident-della-t-roc","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/una-campagna-tutta-italiana-esalta-lanima-born-confident-della-t-roc\/","title":{"rendered":"Una campagna tutta italiana esalta l\u2019anima  Born Confident della T-Roc"},"content":{"rendered":"\n<p><strong>\u00c8<\/strong><strong> stata la Volkswagen pi\u00f9 venduta in Italia nel 2019, scelta da quasi 40.000 Clienti; un risultato che l\u2019ha portata nella \u201cTop 10\u201d assoluta dei modelli pi\u00f9 popolari. Cos\u00ec, nel 2020 la T-Roc \u00e8 ancora pi\u00f9 <em>Born Confident<\/em> e lo mostra attraverso una campagna di comunicazione interamente ideata e prodotta in Italia, che reinterpreta con ironia lo spirito unico del primo crossover compatto Volkswagen. La campagna riporta l\u2019offerta che propone la T-Roc 1.0 TSI 115 CV in allestimento Style a 189 Euro al mese con PVV (TAN 3,99%, TAEG 5,08%). <br \/>Il pubblico italiano potr\u00e0 scoprire le novit\u00e0 2020 della gamma T-Roc e guidarla, in particolare nella brillante motorizzazione 1.5 TSI ACT 150 CV, presso le Concessionarie Volkswagen anche in occasione del Porte Aperte del weekend di sabato 25 e domenica 26 gennaio.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Cuore della campagna di comunicazione, interamente concepita e realizzata in Italia, sono due spot televisivi che vedono due bambini incarnare lo spirito <em>Born Confident<\/em>, determinato e un po\u2019 sfrontato, della <br \/>T-Roc. In onda sulle principali reti televisive nazionali dal 10 gennaio, questi video mostrano due giovani protagonisti che, grazie alla loro innata sicurezza e intraprendenza, riescono a impressionare gli amici fingendo in modo astuto una parentela con due proprietari di una T-Roc.<\/p>\n<p>\u00a0<\/p>\n<p>I video degli spot TV sono visibili ai seguenti link:<\/p>\n<p><a href=\"https:\/\/youtu.be\/xqd_UmrbAyQ\">https:\/\/youtu.be\/xqd_UmrbAyQ<\/a><\/p>\n<p><a href=\"https:\/\/youtu.be\/rBm_IKCT14Y%20%20%0d\">https:\/\/youtu.be\/rBm_IKCT14Y\u00a0 <\/a><\/p>\n<p>\u00a0<\/p>\n<p>Alla comunicazione televisiva, la campagna affianca spot radiofonici altrettanto inusuali e ironici, in cui la T-Roc arriva a mettersi in competizione con prodotti di altre categorie merceologiche: nello specifico snack, compagnie telefoniche, bibite, detersivi e farmaci analgesici.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019uso di codici comunicativi e messaggi pubblicitari propri di altro genere di prodotti mette in risalto, con un tono volutamente paradossale, la fiducia nei propri mezzi della T-Roc che, forte del design, della qualit\u00e0 e della tecnologia Volkswagen, non ha paura di sfidare \u201cconcorrenti\u201d anche al di fuori del suo ambito.<\/p>\n<p>\u00a0<\/p>\n<p>Con questa campagna, la Volkswagen propone una promozione che permette di avere la T-Roc 1.0 TSI 115 CV in allestimento Style a 189 Euro al mese con un anticipo di 4.000 Euro, grazie alla formula Progetto Valore Volkswagen (PVV) con Valore Futuro Garantito ed estensione di garanzia 2 anni o 80.000 km in omaggio (TAN 3,99%, TAEG 5,08%).\u00a0<\/p>\n<p>\u00a0<\/p>\n<h1>2020, le novit\u00e0 della gamma italiana T-Roc<\/h1>\n<p>Per il 2020, la gamma della Volkswagen T-Roc si aggiorna con alcune modifiche agli interni, caratterizzati ora da nuovi pannelli porta rifiniti con inediti rivestimenti. L\u2019offerta del crossover compatto Volkswagen \u00e8 declinata in tre allestimenti: Style, Business e Advanced, caratterizzati da una dotazione di serie completa e da un\u2019ampia possibilit\u00e0 di personalizzazione. Tra i principali equipaggiamenti di tutte le T-Roc italiane ci sono cerchi in lega, sistema di infotainment Composition Media con display da 8 pollici interamente rivestito in vetro, App-Connect, sensori di parcheggio anteriori e posteriori Park Pilot, cruise control adattivo ACC, assistente al mantenimento di corsia Lane Assist e sistema di monitoraggio della distanza Front Assist con frenata di emergenza e riconoscimento dei pedoni. A questi, nella variante Business dedicata ai Clienti professionali si aggiungono il climatizzatore automatico Climatronic e il navigatore satellitare Discover Media. L\u2019allestimento pi\u00f9 completo Advanced include elementi distintivi sotto il profilo tecnologico e del design come i fari Full LED e la strumentazione interamente digitale Active Info Display di nuova generazione.<\/p>\n<p>\u00a0<\/p>\n<p>La gamma motori della T-Roc \u00e8 composta dai benzina 1.0 TSI 115 CV e 1.5 TSI ACT (Active Cylinder Technology, gestione attiva dei cilindri) 150 CV, e dai Turbodiesel <br \/>1.6 TDI SCR 115 CV e 2.0 TDI SCR 150 CV, quest\u2019ultimo disponibile anche con trazione integrale 4MOTION. Tutti hanno il cambio manuale a 6 rapporti, mentre l\u2019automatico a doppia frizione DSG a 7 rapporti \u00e8 disponibile con le due unit\u00e0 da 150 CV. Al vertice, lo 0-100 km\/h in 4,8 secondi e la velocit\u00e0 massima di 250 km\/h della T-Roc R sono la massima espressione dello spirito <em>Born Confident<\/em>. Associato al cambio DSG a 7 rapporti e alla trazione integrale 4MOTION, il suo potente 2.0 TSI eroga ben 300 CV.<\/p>\n<p>\u00a0<\/p>\n<p>Ulteriori dettagli, condizioni e note legali delle offerte commerciali sono disponibili sul sito ufficiale di Volkswagen Italia <a href=\"http:\/\/www.volkswagen.it\/\">www.volkswagen.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":42209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[262,347],"tags":[],"class_list":["post-42208","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita","category-volkswagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una campagna tutta italiana esalta l\u2019anima Born Confident della T-Roc - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/una-campagna-tutta-italiana-esalta-lanima-born-confident-della-t-roc\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una campagna tutta italiana esalta l\u2019anima Born Confident della T-Roc - 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