{"id":43227,"date":"2020-02-03T18:25:35","date_gmt":"2020-02-03T17:25:35","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=43227"},"modified":"2020-02-03T18:25:37","modified_gmt":"2020-02-03T17:25:37","slug":"ald-automotive-svela-la-sua-nuova-brand-identity","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/ald-automotive-svela-la-sua-nuova-brand-identity\/","title":{"rendered":"ALD Automotive svela la sua nuova brand identity"},"content":{"rendered":"\n<p>ALD Automotive svela la sua nuova brand identity globale e strategica. Volta a incarnare la visione dell\u2019azienda e l\u2019ambizione di essere il leader mondiale nella creazione e nella fornitura di soluzioni di mobilit\u00e0, la nuova brand identity accende i riflettori sull\u2019ampiezza delle conoscenze e competenze di ALD Automotive, sulle soluzioni di mobilit\u00e0 che la rendono sempre pi\u00f9 leader di mercato e sullo spirito di innovazione che sostiene la sua leadership.<\/p>\n<p>L\u2019industria della mobilit\u00e0 oggi sta cambiando pi\u00f9 rapidamente rispetto a ogni altro periodo della storia con trasformazioni dirompenti, come i cambiamenti climatici, l\u2019urbanizzazione e l\u2019incedere del progresso tecnologico. Questi fattori stanno avendo un impatto profondo sul modo in cui ALD sta crescendo come azienda. ALD si pone in prima linea rispetto a questi cambiamenti con l\u2019obiettivo di cogliere le nuove opportunit\u00e0, fornire le soluzioni di mobilit\u00e0 del futuro in modo da accompagnare a livello globale una clientela in costante crescita. Coraggiosa, moderna, dinamica, flessibile e personale, questa nuova brand identity punta a comunicare in maniera chiara ci\u00f2 che i clienti possono aspettarsi da ALD Automotive.<\/p>\n<p>Sono quattro i principali brand elements che illustrano il valore che ALD Automotive regala ai suoi clienti:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Una <strong>tavolozza di colori blu<\/strong> riflette la storica identit\u00e0 dell\u2019azienda e una tradizione di successi che viene da lontano, cos\u00ec come rafforza le sue ambizioni digitali con un colore dominante dai contorni high tech.<\/li>\n<li>La <strong>linea di mobilit\u00e0<\/strong> crea un collegamento visivo attraverso l\u2019intero territorio del brand: un movimento che incarna la capacit\u00e0 dell\u2019azienda di collegare, adattare e spingere i confini della mobilit\u00e0 oltre il limite<\/li>\n<li>Le <strong>persone comuni con la loro quotidianit\u00e0<\/strong> sono rappresentate attraverso sagome e primi piani per rappresentare le diverse sfaccettature delle vite dei clienti e illustrare come ALD Automotive fornisca a coloro che la scelgono valore e libert\u00e0.<\/li>\n<li><strong>La scelta di caratteri tipografici moderni e digitali<\/strong> regala al messaggio un tono moderno e audace.\u00a0<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Questi elementi del brand sono sostenuti da un nuovo slogan pubblicitario, <strong>Ready to move you<\/strong>, che riflette la capacit\u00e0 di ALD Automotive di regalare ai suoi clienti la scelta pi\u00f9 ampia in termini di libert\u00e0 e di valore dovunque si trovino.<\/p>\n<p>Questa nuova brand identity sar\u00e0 adottata nei 43 Paesi in cui ALD Automotive \u00e8 presente, una copertura geografica che \u00e8 la pi\u00f9 ampia e capillare del settore. Sar\u00e0 usata per tutti i segmenti di clientela (grandi aziende, piccole e medie imprese, imprenditori e privati) e in tutti i canali e punti di contatto, in particolare all\u2019interno dell\u2019ecosistema digitale, in costante crescita, dell\u2019azienda. Il lancio sar\u00e0 completato entro la fine del 2020.<\/p>\n<p>\u201cALD Automotive \u00e8 cresciuta in modo rapido, espandendo il suo portafoglio di servizi, la copertura internazionale e la sua clientela, sia a livello nazionale che internazionale, in linea con le tendenze del settore\u201d dichiara Mike Masterson, amministratore delegato di ALD. \u201cCome protagonisti del settore mobilit\u00e0, rimaniamo concentrati sulla preparazione del futuro. Questa nuova brand identity riflette il modo in cui stiamo cambiando per assecondare l\u2019esigenza dei nostri clienti di avere una scelta sempre maggiore, libera e di valore, di aumentare la consapevolezza del mercato e al contempo attrarre i migliori talenti da tutto il mondo\u201d.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":43228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[293],"tags":[],"class_list":["post-43227","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALD Automotive svela la sua nuova brand identity - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/ald-automotive-svela-la-sua-nuova-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALD Automotive svela la sua nuova brand identity - 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