{"id":43339,"date":"2020-02-06T16:40:52","date_gmt":"2020-02-06T15:40:52","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=43339"},"modified":"2020-02-06T16:40:54","modified_gmt":"2020-02-06T15:40:54","slug":"ford-presenta-lemoji-jacket","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/ford-presenta-lemoji-jacket\/","title":{"rendered":"Ford presenta l\u2019Emoji Jacket"},"content":{"rendered":"\n<p>Andare in bicicletta non \u00e8 mai stato cos\u00ec diffuso e consigliato. Basti osservare come i governi siano desiderosi di promuovere un approccio alla mobilit\u00e0 sempre pi\u00f9 sostenibile per le nostre citt\u00e0, il <em>bike sharing<\/em>\u00a0 sia ormai all\u2019ordine del giorno e milioni di persone, in tutta Europa, scelgano di muoversi su due ruote sia per recarsi al lavoro sia nel tempo libero, semplicemente per il piacere di pedalare.<\/p>\n<p>\u00a0<\/p>\n<p>Ma la comunicazione tra utenti della strada, in particolare tra automobilisti e ciclisti, pu\u00f2 essere molto difficile, soprattutto per questi ultimi che, spesso, devono togliere le mani dal manubrio per indicare i cambiamenti di direzione o per ringraziare. Secondo i dati condivisi nel <em>Traffic Safety Basic Facts<\/em>\u00a0 della Commissione europea, sono oltre 2.000 i ciclisti che, ogni anno, perdono la vita sulle strade di tutta Europa.<\/p>\n<p>\u00a0<\/p>\n<p>Nell\u2019ambito dell\u2019impegno di Ford con la campagna Share The Road, l\u2019Ovale Blu ha commissionato un nuovo prototipo: l<em>\u2019Emoji Jacket<\/em>. Questa creazione, unica nel suo genere, \u00e8 stata sviluppata per mostrare come molte delle pi\u00f9 comuni tensioni tra utenti della strada, potrebbero essere allentate consentendo ai ciclisti di mostrare pi\u00f9 facilmente e pi\u00f9 chiaramente ai conducenti le loro intenzioni \u2013 e, perch\u00e9 no, le loro emozioni.<\/p>\n<p><strong>Come funziona Emoji Jacket<\/strong><\/p>\n<p>Sin dalla loro creazione pi\u00f9 di 20 anni fa, gli <em>emoji <\/em>\u00a0sono stati descritti come la prima lingua nata nel mondo digitale e secondo il primo <em>Emoji Trend Report<\/em> la maggior parte delle persone si sente maggiormente a proprio agio nell\u2019esprimere emozioni attraverso gli emoji rispetto al farlo con una telefonata.<\/p>\n<p>\u00a0<\/p>\n<p>Ecco perch\u00e9 l\u2019<em>Emoji Jacket\u00a0 <\/em>presenta uno schienale LED che pu\u00f2 visualizzare:<\/p>\n<ul>\n<li>Uno dei tre seguenti <em>emoji<\/em><\/li>\n<li>La direzione<\/li>\n<li>L\u2019indicazione di un pericolo<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Il ciclista attiva ciascun <em>emoji<\/em> utilizzando un telecomando <em>wireless<\/em> montato sul manubrio della bicicletta.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Share The Road<\/strong><\/p>\n<p>Share The Road si pone l\u2019obiettivo di promuovere l\u2019armonia tra gli utenti della strada, partendo dal pensiero di Ford secondo il quale consentire a pi\u00f9 persone di pedalare in sicurezza, soprattutto per i piccoli spostamenti, avvantaggia in realt\u00e0 tutti.<\/p>\n<p>\u00a0<\/p>\n<p>A tal fine, Ford ha creato un\u2019esperienza di realt\u00e0 virtuale (<em>VR Experience<\/em>) molto coinvolgente. <em>WheelSwap<\/em> consente, infatti, agli automobilisti e ai ciclisti di mettersi gli uni nei panni degli altri e comprendere, direttamente, quanto alcuni comportamenti siano potenzialmente fatali per i loro compagni di strada. Dallo studio condotto dall\u2019Ovale Blu, \u00e8 emerso che, dopo aver vissuto il <em>VR Experience<\/em>, quasi tutti i partecipanti hanno affermato di essere seriamente intenzionati a cambiare il proprio comportamento.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":43340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[389,262],"tags":[],"class_list":["post-43339","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ford","category-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford presenta l\u2019Emoji Jacket - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/ford-presenta-lemoji-jacket\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford presenta l\u2019Emoji Jacket - 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