{"id":44493,"date":"2020-03-03T19:00:02","date_gmt":"2020-03-03T18:00:02","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=44493"},"modified":"2020-03-03T19:00:04","modified_gmt":"2020-03-03T18:00:04","slug":"toyota-lancia-the-unbreakable","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/toyota-lancia-the-unbreakable\/","title":{"rendered":"TOYOTA LANCIA \u2018THE UNBREAKABLE\u2019"},"content":{"rendered":"\n<p>Nel 2017 Toyota ha avviato la campagna di comunicazione globale \u2018<strong>Start Your Impossible<\/strong>\u2019 a testimonianza del proprio impegno per creare una societ\u00e0 inclusiva, nella quale eliminare ogni discriminazione e barriera, e consentire a tutti gli individui di muoversi liberamente senza limitazioni \u2013 l\u2019autonomia di movimento \u00e8 proprio una delle espressioni pi\u00f9 nobili di libert\u00e0.<\/p>\n<p>Oggi Toyota lancia \u2018<strong>The Unbreakable<\/strong>\u2019, un nuovo capitolo della campagna globale \u2018Start Your Impossible\u2019. Gli <strong>Unbreakable<\/strong> sono persone fuori dal comune, che hanno superato con coraggio una sfida difficile, fisica o emotiva, per diventare ancora pi\u00f9 forti di prima. Con essi Toyota vuole celebrare coloro che hanno il coraggio di \u201csfidare l\u2019impossibile\u201d e che, di fronte a insuccessi o avversit\u00e0, sono in grado di rinascere pi\u00f9 forti di prima e, per questo motivo, sono fonte d\u2019ispirazione per chiunque trovi ostacoli lungo il proprio percorso: niente \u00e8 impossibile se ci crediamo davvero! Sono le loro cicatrici a rendere uniche queste persone: nei pochi mesi che ci separano dalla cerimonia di inaugurazione delle Olimpiadi a Tokyo, Toyota Motor Italia racconter\u00e0 \u2013 nella prima parte della campagna &#8211; le storie fantastiche di 7 atleti del <strong>Toyota Team<\/strong> con una serie di film digital, attraverso la metafora del <strong>Kintsugi<\/strong>, l&#8217;antica tecnica di restauro giapponese che consiste nel riparare con l\u2019oro i frammenti di un oggetto rotto, esaltandone le fratture per renderlo ancora pi\u00f9 prezioso.<\/p>\n<p>Ciascuno di loro rivela come \u00e8 riuscito a superare il momento pi\u00f9 difficile della propria vita, non solo sportiva. Al termine del racconto ricever\u00e0 il simbolo dello spirito di un Unbreakable, una scultura a forma di goccia, il <strong>Doroppu<\/strong>, realizzata dalla maestra Kintsugi <strong>Chiara Lorenzetti<\/strong>.<\/p>\n<p>Ma \u2018Unbreakable\u2019 sono anche tutti coloro che sono andati oltre i propri limiti e le regole della societ\u00e0 per <strong>rendere la libert\u00e0 di muoversi un diritto per tutti<\/strong>. Toyota ne ha scelti 7 \u2013 i nuovi Unbreakable &#8211; per raccontare le proprie storie impossibili.<\/p>\n<p>I nuovi Unbreakable saranno i protagonisti, insieme agli atleti del Toyota Team, di un \u2018digital contest\u2019 che vive su un <strong>sito<\/strong> creato ad hoc, <a href=\"https:\/\/toyota-unbreakable.sn77.net\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/toyota-unbreakable.sn77.net\/&amp;source=gmail&amp;ust=1583344563367000&amp;usg=AFQjCNFbL7mS2ffcjhTyFTgYrAUU8xknUg\">the-unbreakable.it<\/a>. L\u2019utente potr\u00e0 votare fino al 31 marzo la sua storia \u201cimpossibile\u201d preferita, quella che ritiene pi\u00f9 emozionante, partecipando all\u2019estrazione finale, con la possibilit\u00e0 di vincere un viaggio per due persone a Tokyo durante le Olimpiadi.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":44494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[262,335],"tags":[],"class_list":["post-44493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita","category-toyota"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOYOTA LANCIA \u2018THE UNBREAKABLE\u2019 - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/toyota-lancia-the-unbreakable\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOYOTA LANCIA \u2018THE UNBREAKABLE\u2019 - 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