{"id":47953,"date":"2020-07-02T14:40:28","date_gmt":"2020-07-02T12:40:28","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=47953"},"modified":"2020-07-02T14:40:31","modified_gmt":"2020-07-02T12:40:31","slug":"la-partnership-tra-toyota-e-trek-bicycle-si-rafforza","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/la-partnership-tra-toyota-e-trek-bicycle-si-rafforza\/","title":{"rendered":"LA PARTNERSHIP TRA TOYOTA E TREK BICYCLE SI RAFFORZA"},"content":{"rendered":"\n

La partnership tra Toyota e Trek Bicycle (1)<\/sup>, avviata lo scorso anno a livello europeo, quest\u2019anno si rafforza. Toyota Motor Italia, infatti, ha esteso la collaborazione con Trek per le attivit\u00e0 sportive. In base a questo ulteriore accordo Toyota sar\u00e0 presente sulle maglie della squadra maschile e femminile Trek-Segafredo in tutte le gare italiane della stagione 2020 targate RCS Sport. Il debutto \u00e8 fissato per la Strade Bianche, in programma sabato 1 agosto.<\/p>\n

Grazie alla partnership con Trek, a Febbraio 2019 Toyota ha lanciato il nuovo allestimento della Corolla Touring Sports Trek<\/b> al Motorshow di Ginevra (https:\/\/newsroom.toyota.it\/nuova-corolla-gr-sport-e-corolla-trek-debuttano-al-salone-di-ginevra-2019\/<\/a>) ed \u00e8 stata protagonista insieme a RAV4 del 102\u00b0 Giro d\u2019Italia<\/b>, che per la prima volta nella storia ha utilizzato una flotta 100% Full Hybrid Electric.<\/p>\n

\u00a0\u2018Siamo molto soddisfatti nell\u2019aver concluso questo importante accordo con Trek \u2013 dichiara Mariano Autuori, Marketing Strategy & Communication Director di Toyota Motor Italia<\/b> – perch\u00e9 con questo brand condividiamo gli stessi valori offrendo soluzioni complementari per la mobilit\u00e0. Il significato di questa partnership va oltre \u2013 prosegue Autuori – perch\u00e9 si pone in linea con la scelta di Toyota di legarsi al mondo dello sport per affinit\u00e0 di spirito: quello della perseveranza nell\u2019affrontare le sfide e superare i propri limiti.\u2019.<\/p>\n

Quest\u2019anno il logo Toyota sar\u00e0 impresso sulle maglie di atleti fantastici come Vincenzo Nibali, lo squalo di Messina. Nibali \u00e8 stato anche coinvolto nell\u2019iniziativa \u201cil giro che vorrei\u201d che Toyota ha lanciato recentemente, con una serie di podcast che attraverso la voce di Giovanni Bruno raccontano la storia del giro seguendone alcune tappe che si sarebbero percorse proprio nei giorni scorsi. I podcast sono accessibili al sito https:\/\/www.toyota.it\/podcast-giovanni-bruno-giro-italia<\/a><\/p>\n

\u201cSiamo felici che Toyota abbia scelto di dare ulteriore spinta alla partnership\u201d ha spiegato Luca Guercilena, General Manager Trek-Segafredo<\/b>. \u201cLa scelta di implementare la sponsorizzazione, di veicolare la propria immagine in Italia con il marchio sulla maglia, \u00e8 motivo di grande soddisfazione. Significa che la squadra e il progetto sportivo che stiamo portando avanti ha un valore sostanziale agli occhi dei partner. L\u2019augurio \u00e8 quello di poter abbinare al successo mediatico quello su strada, regalando a Toyota la miglior visibilit\u00e0 nelle corse pi\u00f9 prestigiose del Belpaese\u201d.<\/p>\n

\u00a0<\/p>\n

    \n
  1. Fondata nel 1976 a Waterloo, nel Wisconsin, Trek Bicycle \u00e8 uno dei pi\u00f9 famosi marchi di biciclette a livello mondiale. Oltre ad assicurare a ciclisti per passione e per professione mezzi ed equipaggiamenti di alta qualit\u00e0, Trek considera la bicicletta non solo un mezzo di trasporto, ma un vero e proprio stile di vita.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":47954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[262,335],"tags":[],"class_list":["post-47953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita","category-toyota"],"yoast_head":"\nLA PARTNERSHIP TRA TOYOTA E TREK BICYCLE SI RAFFORZA - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/la-partnership-tra-toyota-e-trek-bicycle-si-rafforza\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA PARTNERSHIP TRA TOYOTA E TREK BICYCLE SI RAFFORZA - 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