{"id":48384,"date":"2020-07-17T15:41:55","date_gmt":"2020-07-17T13:41:55","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=48384"},"modified":"2020-07-17T15:41:59","modified_gmt":"2020-07-17T13:41:59","slug":"al-via-le-iscrizioni-per-il-lexus-design-award-2021","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/al-via-le-iscrizioni-per-il-lexus-design-award-2021\/","title":{"rendered":"AL VIA LE ISCRIZIONI PER IL LEXUS DESIGN AWARD 2021"},"content":{"rendered":"\n

Sono aperte le candidature per il Lexus Design Award 2021. Anche se il vincitore del Lexus Design Award 2020 sar\u00e0 annunciato solo il 1\u00b0 settembre, Lexus desidera gi\u00e0 invitare a partecipare alla nona edizione di questo prestigioso concorso internazionale. Il Premio promuover\u00e0 e premier\u00e0 ancora una volta i migliori talenti emergenti del design e creativi di tutto il mondo.<\/p>\n

Lexus crede che il design abbia il potere di cambiare il mondo e vuole ispirare i designers nel produrre idee che possano contribuire a migliorare la vita delle persone. Come lo scorso anno ai designer verr\u00e0 chiesto di sviluppare dei progetti che incorporano i tre principi fondamentali del marchio Lexus: \u201cAnticipare\u201d, \u201cInnovare\u201d e \u201cCoinvolgere\u201d, mettendo in risalto la capacit\u00e0 delle loro opere di anticipare le esigenze della societ\u00e0<\/p>\n

La giuria del premio 2021 sar\u00e0 annunciata in autunno e sar\u00e0 nuovamente composta da illustri designer, accademici e opinionisti. Tra i giudici precedenti si annoverano Paola Antonelli, curatrice e direttrice del Museum of Modern Art di New York, il critico di design e curatore Aric Chen e l’architetto di fama internazionale Sir David Adjaye.<\/p>\n

Tra le proposte ricevute saranno selezionati sei finalisti. Ognuno di loro ricever\u00e0 un finanziamento per sviluppare la propria idea in un vero progetto, con la direzione di tutor di rinomati designer internazionali. Il culmine del concorso sar\u00e0 l’annuncio del vincitore del Grand Prix, che godr\u00e0 di un’esposizione globale di alto profilo per il suo lavoro e il suo talento progettuale.<\/p>\n

Il premio \u00e8 aperto a professionisti del design, studenti e appassionati di tutto il mondo. Nelle scorse edizioni, le candidature hanno abbracciato un vasto spettro di concept e ambiti, tra cui il design industriale, l’architettura, la tecnologia e l’ingegneria, la moda e l’interior design.<\/p>\n

Le candidature possono essere presentate fino all’11 ottobre 2020. Tutti i dettagli su come partecipare sono disponibili sul sitohttp:\/\/www.lexusdesignaward.com<\/a>.<\/p>\n

\u00a0<\/p>\n

Lanciata nel 1989 a livello mondiale, e nel 1993 in Italia, Lexus, brand premium del gruppo Toyota, \u00e8 attualmente presente in 90 Paesi. Si \u00e8 imposta all\u2019attenzione del mondo grazie al design distintivo<\/b> delle sue auto, all\u2019innovazione<\/b> garantita dalla tecnologia Full Hybrid Electric,<\/b> alla sicurezza<\/b> offerta di serie con il Lexus Safety System +<\/b>, e alla qualit\u00e0 superiore<\/b> assicurata dall\u2019artigianalit\u00e0 dei maestri Takumi<\/b>. A questi elementi si unisce l\u2019Omotenashi<\/i><\/b>:<\/i> il concetto giapponese di ospitalit\u00e0, che descrive anche la capacit\u00e0 di anticipare i bisogni dei propri clienti, ancora prima che si manifestino. In termini di vendite sul mercato globale Lexus \u00e8 il quarto brand dopo le tre case automobilistiche tedesche (Audi, BMW, Mercedes). Attualmente detiene la leadership globale nella vendita di vetture ibride elettriche<\/b> nel mercato Premium,<\/b> 1,773,512 unit\u00e0 (maggio 2020). Il posizionamento del brand viene espresso attraverso \u201cExperience Amazing\u201d<\/b>: creare esperienze in grado di trasformare la funzione in emozione, la performance in passione e la tecnologia in immaginazione. Lexus presenta una gamma 100% Full Hybrid Electric, che comprende una offerta completa di SUV con il nuovo UX, NX e RX, la berlina ES, la coup\u00e8 LC, fino alla prestigiosa ammiraglia LS. A tali modelli si affianca la RC F, prodotto con un\u2019anima sportiva e la raffinata LC Convertible.<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":48385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[417,293],"tags":[],"class_list":["post-48384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lexus","category-news"],"yoast_head":"\nAL VIA LE ISCRIZIONI PER IL LEXUS DESIGN AWARD 2021 - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/al-via-le-iscrizioni-per-il-lexus-design-award-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AL VIA LE ISCRIZIONI PER IL LEXUS DESIGN AWARD 2021 - 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