{"id":49025,"date":"2020-08-21T07:53:10","date_gmt":"2020-08-21T05:53:10","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=49025"},"modified":"2020-08-21T07:53:12","modified_gmt":"2020-08-21T05:53:12","slug":"road-to-norway-cinque-tappe-con-bmw-durante-importanti-manifestazioni-sportive-per-scoprire-la-guida-a-zero-emissioni-e-vincere-la-partecipazione-alla-maratona-del-sole-di-mezzanotte","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/road-to-norway-cinque-tappe-con-bmw-durante-importanti-manifestazioni-sportive-per-scoprire-la-guida-a-zero-emissioni-e-vincere-la-partecipazione-alla-maratona-del-sole-di-mezzanotte\/","title":{"rendered":"Road to Norway: cinque tappe con BMW durante importanti manifestazioni sportive per scoprire la guida a zero emissioni e vincere la partecipazione alla \u201cMaratona del sole di mezzanotte\u201d."},"content":{"rendered":"\n<p>Dopo il progetto del 2019, che aveva come destinazione l\u2019Islanda, per il 2020 BMW rilancia la propria presenza come Official Car di alcune manifestazioni sportive puntando ancora pi\u00f9 a nord, con il progetto \u201cRoad to Norway \u2013 Midnight Sun\u201d.<\/p>\n<p>Da agosto a dicembre 2020 BMW sar\u00e0 presente nei villaggi di cinque manifestazioni di rilievo nazionale, una ciclistica e quattro podistiche. Per quest\u2019anno BMW ha scelto il <strong>running<\/strong> e il <strong>ciclismo<\/strong> come contesti all\u2019interno dei quali comunicare \u201c<strong>The Science Of Breath\u201d<\/strong>, in quanto discipline che rappresentano al meglio non solo il perfetto equilibrio fra <strong>performance, benessere personale e attenzione ambientale<\/strong>, ma anche i valori del marchio BMW. In questi sport il respiro diventa uno strumento fondamentale per migliorare la prestazione e trasformarla in un\u2019attivit\u00e0 tanto rigenerante quanto sostenibile nel lungo periodo.<\/p>\n<p>Ogni tappa sar\u00e0 l\u2019occasione approfondire la \u201cscienza del respiro\u201d e immergersi nell\u2019esperienza del mondo <strong>BMW i<\/strong> e <strong>BMW Plug-in Hybrid.<\/strong><\/p>\n<p>A tutti coloro che si registreranno presso lo stand BMW e poi si recheranno presso un Concessionario ufficiale BMW per effettuare un test drive di una vettura elettrica o ibrida plug-in della gamma BMW, verr\u00e0 offerta la possibilit\u00e0 di vincere un viaggio a Troms\u00f8 (Norvegia) per unirsi ai maratoneti provenienti da ogni parte del mondo che correranno la Maratona del Sole di Mezzanotte, certificata come la maratona pi\u00f9 a nord del mondo.<\/p>\n<p>Prosegue anche per il 2020 la collaborazione con Daniele Vecchioni, atleta e coach, esperto di corsa e movimento e fondatore di \u201cCorrere Naturale\u201d metodo che sottolinea l\u2019importanza della respirazione corretta durante la pratica sportiva. I canali ufficiali BMW (sito <a href=\"https:\/\/www.bmw.it\/it\/home.html\">bmw.it<\/a>, Instagram e LinkedIn) ospiteranno alcuni contenuti dedicati all\u2019iniziativa.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Ecco il calendario completo degli appuntamenti:<\/strong><\/p>\n<p>Campionato Italiano di Ciclismo\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 23 agosto<\/p>\n<p>Venice Marathon\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 25 ottobre<\/p>\n<p>Firenze Marathon\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 29 novembre<\/p>\n<p>Milano21 Half Marathon\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 29 novembre<\/p>\n<p>We Run Rome\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 31 dicembre<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":49026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[363,262],"tags":[],"class_list":["post-49025","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bmw","category-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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