{"id":49545,"date":"2020-09-11T10:25:36","date_gmt":"2020-09-11T08:25:36","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=49545"},"modified":"2020-09-11T10:25:43","modified_gmt":"2020-09-11T08:25:43","slug":"bmw-italia-al-fianco-di-obiettivo-3athlon-di-alex-zanardi","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/bmw-italia-al-fianco-di-obiettivo-3athlon-di-alex-zanardi\/","title":{"rendered":"BMW Italia al fianco di Obiettivo 3athlon di Alex Zanardi."},"content":{"rendered":"\n<p>BMW Italia sar\u00e0 al fianco di Obiettivo3 per la presentazione del nuovo progetto \u201c<strong>Obiettivo 3athlon<\/strong>\u201d. Nell\u2019ambito della crescita sportiva e dell\u2019apertura verso nuove discipline, Obiettivo3 si tuffa a capofitto sul paratriathlon, avviando un nuovo progetto sviluppato con il sostegno della filiale italiana della Casa di Monaco. Il progetto sar\u00e0 presentato per la prima volta domenica 13 settembre nel corso del Festival della Comunicazione di Camogli. Alle 10:45, alla Terrazza Miramare, il giornalista Claudio Arrigoni condurr\u00e0 l\u2019evento dal titolo \u201c<strong>Con Alex, per Alex. Il progetto 3athlon di Zanardi<\/strong>\u201d e avr\u00e0 al suo fianco gli atleti Giusy Versace e Pieralberto Buccoliero.<\/p>\n<p>L\u2019idea di Obiettivo3 \u00e8 nata la sera prima delle Paralimpiadi di Rio, nel 2016, quando Alex Zanardi ripensa alla sua storia, alla sua carriera agonistica e realizza ancora una volta come la vita lo abbia messo a dura prova, ma anche come gli abbia dato moltissime opportunit\u00e0 che purtroppo non tutti hanno.<\/p>\n<p>\u00c8 dalla voglia di condividere, di rinascere, di poter far provare anche ad altri le sue stesse emozioni che \u00e8 nato in lui il desiderio di regalare un\u2019opportunit\u00e0 e di voler sostenere coloro che vorrebbero avvicinarsi allo sport ma non possono.<\/p>\n<p>\u201cLa responsabilit\u00e0 sociale \u2013 ha dichiarato Massimiliano Di Silvestre, Presidente e Amministratore Delegato di BMW Italia S.p.A. \u2013 \u00e8 per noi un asset strategico del nostro modo di fare impresa. In particolare la collaborazione con Obiettivo3 \u00e8 stata avviata sin dall\u2019inizio perch\u00e9 condividiamo i valori di inclusione sociale e fiducia nello sport come mezzo attraverso il quale affrontare le sfide della vita con un approccio positivo e orientato al futuro. Per questo motivo siamo orgogliosi di aggiungere questo progetto al nostro programma di CSR SpecialMente che dal 2002 ad oggi \u00e8 stato capace di coinvolgere pi\u00f9 di 1 milione di persone attraverso esperienze dirette e digitali\u201d.<\/p>\n<p>Obiettivo 3athlon punta ad avvicinare atleti che sono gi\u00e0 stati avviati allo sport da Obiettivo3 verso questa disciplina in grande crescita. Un team altamente specializzato guider\u00e0 le nuove reclute, implementando la loro attrezzatura con gli ausili necessari e sostenendoli nella comprensione specifica dello sport stesso. L\u2019esperienza della squadra di Obiettivo3 punta a migliorare anche la progettazione e costruzione dei mezzi a disposizione degli atleti, avviando una collaborazione tecnica con professionisti del settore. La mission \u00e8 quella di riuscire a reclutare una decina di atleti nel primo anno di vita del progetto, selezionandoli sia all\u2019interno della squadra di Obiettivo3, sia tramite l\u2019auto candidatura, attraverso l\u2019apposito form presente nell\u2019home page del sito di Obiettivo3. Una volta selezionati i partecipanti, il team si occuper\u00e0 di metterli in pista, fornendo loro l\u2019attrezzatura in comodato d\u2019uso, organizzando campus formativi dedicati e pianificando la preparazione per le prime gare.<\/p>\n<p>Della squadra di Obiettivo 3athlon fanno parte, gli atleti Pieralberto Buccoliero e Diego Gastaldi, il direttore sportivo di Obiettivo3 Pierino Dainese, il preparatore atletico Francesco Chiappero e il responsabile tecnico Stelios Paterakis.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":49546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[363,293],"tags":[],"class_list":["post-49545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bmw","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Italia al fianco di Obiettivo 3athlon di Alex Zanardi. - 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