{"id":50958,"date":"2020-11-03T05:22:39","date_gmt":"2020-11-03T04:22:39","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=50958"},"modified":"2020-11-03T05:22:41","modified_gmt":"2020-11-03T04:22:41","slug":"automobili-lamborghini-sbarca-su-tiktok","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/automobili-lamborghini-sbarca-su-tiktok\/","title":{"rendered":"Automobili Lamborghini sbarca su TikTok"},"content":{"rendered":"\n<p>Automobili Lamborghini\u00e8la prima realt\u00e0 nel settore delle supersportive di lusso ad avere fatto ingresso con un proprio profilo ufficiale, @lamborghiniofficial (<a href=\"https:\/\/vm.tiktok.com\/ZSXNTMDB\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/vm.tiktok.com\/ZSXNTMDB\/<\/a>), su TikTok, la piattaforma per la creazione e condivisione di video brevi da dispositivi mobili, prescelta da Generazione Z e Millennial.<\/p>\n<p>La strategia social di grande successo di Lamborghini prosegue ora con il chiaro obiettivo di coinvolgere l\u2019audience dei giovanissimi e raccontare il brand sotto una chiave insolita, divertente e di intrattenimento. I contenuti saranno ideati e realizzati anche con il coinvolgimento di alcuni creators e il canale TikTok di Lamborghini sar\u00e0 il luogo in cui i pi\u00f9 giovani potranno vivere il racconto del marchio da un punto di vista pi\u00f9 \u201cfun\u201d, pur in maniera sempre coerente al suo posizionamento di brand innovativo ed elegante.<\/p>\n<p>Automobili Lamborghini \u00e8 presente sui principali social con ottimi numeri e con un incremento costante di appassionati, a dimostrazione dell\u2019impegno dell\u2019azienda in questo tipo di comunicazione. Instagram rappresenta per Lamborghini il social di maggior successo: in un solo anno \u00e8 passata da 23 a 28 milioni di followers, numeri che la posizionano al primo posto della classifica dei brand di supersportive di lusso pi\u00f9 amati del social. Su Facebook Lamborghini conta 12,9 Milioni di fan, mentre su Youtube la crescita \u00e8 passata dai 1,1 milioni di appassionati agli 1,6 attuali. E oggi la strategia e gli obiettivi di crescita continuano con l\u2019ingresso in TikTok: qui Lamborghini in un solo weekend ha raggiunto numeri straordinari con 3 milioni di visualizzazioni al suo primo video pubblicato e un ancor pi\u00f9 entusiasmante tasso di engagement del 27%.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":50959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[414,293],"tags":[],"class_list":["post-50958","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lamborghini","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automobili Lamborghini sbarca su TikTok - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/automobili-lamborghini-sbarca-su-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobili Lamborghini sbarca su TikTok - 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