{"id":52698,"date":"2020-12-17T16:51:40","date_gmt":"2020-12-17T15:51:40","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=52698"},"modified":"2020-12-17T16:51:42","modified_gmt":"2020-12-17T15:51:42","slug":"porsche-apre-il-canale-di-vendita-online-in-tutta-europa","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/porsche-apre-il-canale-di-vendita-online-in-tutta-europa\/","title":{"rendered":"Porsche apre il canale di vendita online in tutta Europa"},"content":{"rendered":"\n<p>Aumenta il numero degli appassionati del marchio Porsche che possono realizzare il sogno di acquistare la loro auto sportiva comodamente da casa. Dopo il successo riscosso in Germania a partire dalla sua introduzione nell\u2019ottobre del 2019, il canale di vendita online della Casa Automobilistica \u00e8 stato recentemente esteso ad altri otto paesi europei. I clienti in Spagna, Portogallo, Svizzera, Italia, Francia, ma anche in Polonia, Slovenia ed Estonia possono ora acquistare vetture nuove e usate dai concessionari dei rispettivi mercati attraverso il canale di vendita digitale. A breve seguir\u00e0 anche il Regno Unito.<br \/><br \/>&#8220;I dati di vendita e il riscontro positivo di clienti e concessionari dimostrano chiaramente che con la nostra strategia di vendita online abbiamo creato le giuste premesse per la vendita di auto in modalit\u00e0 digitale che caratterizzer\u00e0 il futuro. Continueremo a perseguire questa strategia nel 2021, introducendo la vendita online in altri paesi&#8221;, ha dichiarato Barbara Frenkel, Vice President Sales per l\u2019Europa. A seconda del mercato, la vendita di auto avverr\u00e0 il pi\u00f9 possibile online, fino alla consegna a domicilio delle vetture ai clienti&#8221;.<br \/><br \/>I concessionari dei nove Paesi citati proporranno sulla piattaforma online la maggior parte delle auto nuove e usate a loro disposizione. Tra queste vi sono sia le versioni di serie dei diversi modelli Porsche sia i derivati pi\u00f9 esclusivi. Sono inoltre previsti ulteriori ampliamenti della piattaforma, per arrivare a creare un marketplace che includa tutti i prodotti e i servizi Porsche.<br \/><br \/><strong>Nuovi clienti e una vasta gamma di veicoli usati<\/strong><br \/>Le prime analisi condotte nei vari Paesi hanno gi\u00e0 messo in evidenza alcune tendenze interessanti. In Italia, ad esempio, il 40% di tutti gli acquirenti online sono nuovi clienti di Porsche. Le auto usate sono particolarmente apprezzate in Italia e rappresentano oltre il 90% delle auto vendute finora attraverso la piattaforma. E poich\u00e9 gli Italiani da sempre nutrono una passione particolare per l\u2019iconica Porsche 911, \u00e8 proprio questo il modello pi\u00f9 venduto online. La piattaforma sar\u00e0 ulteriormente sviluppata in funzione dell&#8217;analisi del comportamento d\u2019acquisto dei clienti.<br \/><br \/><strong>Espansione delle attivit\u00e0 in tutto il mondo<\/strong><br \/>Oltre al lancio in Europa e alle attivit\u00e0 in corso negli Stati Uniti, dall&#8217;autunno 2020 anche i clienti cinesi possono accedere online ai prodotti Porsche. In Cina, gli appassionati del Marchio possono cercare e trovare i veicoli usati disponibili presso i partner commerciali Porsche utilizzando WeChat, l\u2019applicazione per smartphone pi\u00f9 utilizzata nel Paese. Inoltre, alcuni prodotti lifestyle ed esperienze di guida proposti da Porsche possono essere acquistati online attraverso il nuovo flagship store Porsche su Tmall, il pi\u00f9 grande marketplace digitale B2C cinese.<br \/><br \/>&#8220;Abbiamo una strategia omnicanale molto chiara, che prevede che i nostri clienti possano passare liberamente dal canale online alle modalit\u00e0 di vendita al dettaglio pi\u00f9 tradizionali&#8221;, spiega Martin Urschel, Vice President Smart Mobility &amp; Digital Sales di Porsche. &#8220;Vediamo un enorme potenziale nell&#8217;e-commerce e intendiamo rafforzare ed espandere ulteriormente la nostra presenza digitale in tutto il mondo, avvalendoci della collaborazione della rete di concessionarie Porsche&#8221;. <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":52699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[262,304],"tags":[],"class_list":["post-52698","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita","category-porsche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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