{"id":57817,"date":"2021-05-21T07:45:34","date_gmt":"2021-05-21T05:45:34","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=57817"},"modified":"2021-05-21T07:45:36","modified_gmt":"2021-05-21T05:45:36","slug":"smart-e-cup-i-van-orton-firmano-la-locandina-dautore-della-prima-gara-della-stagione","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/smart-e-cup-i-van-orton-firmano-la-locandina-dautore-della-prima-gara-della-stagione\/","title":{"rendered":"smart e-cup: i Van Orton firmano la locandina d\u2019autore della prima gara della stagione"},"content":{"rendered":"\n<div id=\"ppmodule_summary\" class=\"pp_moduleblock\">\n<div class=\"divmodule_summary\">\n<div class=\"div_summary\">\n<div class=\"text_summary\">\n<p><b>Il fine settimana del 22 e 23 maggio, a Pergusa, prende il via la quarta edizione della smart e-cup. Tra le novit\u00e0 di quest\u2019anno, smart porta nel primo campionato al mondo dedicato ad una vettura turismo elettrica la lunga tradizione delle locandine d\u2019autore, affidando ad una selezione di illustratori italiani il compito di interpretare i manifesti dei sei appuntamenti della stagione 2021. I primi protagonisti di questo affascinante progetto sono i Van Orton, digital artist di fama internazionale che gi\u00e0 in passato avevano collaborato con il team di Mercedes-Benz Italia, in occasione della Mille Miglia, trasformando le Stelle dell\u2019heritage in sorprendenti icone pop.<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ppmodule_textblock pp_moduleblock\">\n<div class=\"text_companyprofile\">\n<div class=\"pp-overflow-hidden pp-min-width-5\">\n<p>Prende il via il 22 e 23 maggio in Sicilia, la stagione 2021 della smart e-cup, con il primo round fissato sullo storico e difficile tracciato di Pergusa. In occasione della prima gara della stagione, smart introduce un progetto che affonda le sue radici nella lunga tradizione delle locandine d\u2019autore, invitando sei artisti italiani a dare la propria personale interpretazione ad altrettanti appuntamenti del campionato.<\/p>\n<p>I primi a scendere in pista, con manifesto dedicato alla gara di Pergusa, sono i gemelli Van Orton, la cui arte \u00e8 fortemente in influenzata dalla \u2018cultura pop\u2019.<\/p>\n<p>\u201cIl manifesto d\u2019autore \u00e8 un elemento che da sempre caratterizza le grandi competizioni sportive in ambito automobilistico\u201d, ha dichiarato Mirco Scarchilli, Responsabile Marketing Communication Experience di Mercedes-Benz Italia. \u201cPer questo abbiamo scelto di recuperare questa tradizione nella smart e-cup, reinterpretandola attraverso un linguaggio giovane e \u2018pop\u2019, che si identifica alla perfezione con lo stile ed il carattere della nostra smart.\u201d<\/p>\n<p>Dopo la coppia di artisti torinesi sar\u00e0 la volta di Michele Marconi, illustratore italiano dalla forte personalit\u00e0 stilistica; Davide Toffolo, cantante dei Tre Allegri Ragazzi Morti, noto in Italia anche come fumettista di grande talento; Emiliano Ponzi, famoso per il suo stile concettuale raffinato; Alessandro Pautasso, caratterizzato da uno stile energico e astratto e Lucamaleonte, che si \u00e8 affermato negli ultimi anni come street artist e disegnatore di successo, soprattutto nella Capitale, dove compaiono alcune tra le sue opere pi\u00f9 famose, oggi considerate identificative di alcuni quartieri.<\/p>\n<p><b>I Van Orton<\/b><\/p>\n<p>Van Orton \u00e8 un duo creativo composto da due fratelli gemelli da Torino.<\/p>\n<p>La loro arte \u00e8 fortemente influenzata dalla &#8220;cultura pop&#8221; e da un design ispirato alle vetrate delle chiese, per poi evolversi con innesti simmetrici e linee luminose. Hanno iniziato reinterpretando le icone di film cult degli anni &#8217;80, questo ha permesso loro di ottenere rapidamente molta visibilit\u00e0 e essere contattati da importanti marchi, tra cui Marvel, Microsoft, Armani, Bmw e artisti come Pearl Jam.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":57818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[7853,293,318],"tags":[],"class_list":["post-57817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-motorsport","category-news","category-smart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>smart e-cup: i Van Orton firmano la locandina d\u2019autore della prima gara della stagione - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/smart-e-cup-i-van-orton-firmano-la-locandina-dautore-della-prima-gara-della-stagione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"smart e-cup: i Van Orton firmano la locandina d\u2019autore della prima gara della stagione - 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