{"id":57903,"date":"2021-05-24T10:28:38","date_gmt":"2021-05-24T08:28:38","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=57903"},"modified":"2021-05-24T10:28:40","modified_gmt":"2021-05-24T08:28:40","slug":"kia-amplia-il-suo-roster-di-influencer-benvenuto-al-tennista-lorenzo-musetti","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/kia-amplia-il-suo-roster-di-influencer-benvenuto-al-tennista-lorenzo-musetti\/","title":{"rendered":"Kia amplia il suo roster di influencer Benvenuto al tennista Lorenzo Musetti"},"content":{"rendered":"\n<p>Che il 2021 sia l\u2019anno del grande cambiamento per Kia, ormai \u00e8 assodato: dopo la presentazione del nuovo logo, l\u2019annuncio della brand strategy e la world premiere di EV6, Kia Italia aggiunge un nuovo tassello a questo insieme di novit\u00e0. Da oggi il roster degli influencer che seguono il marchio si arricchisce di una vera e propria punta di diamante del panorama sportivo internazionale, il tennista Lorenzo Musetti.<\/p>\n<p>\u00a0<\/p>\n<p>Classe 2002, Lorenzo Musetti \u00e8 numero 82 del ranking mondiale ATP vantando il record di atleta pi\u00f9 giovane all\u2019interno della prestigiosa classifica. Non solo, Lorenzo vanta una serie di primati che lo collocano, nonostante la giovanissima et\u00e0, tra i pi\u00f9 promettenti atleti del panorama internazionale. Solo per citare alcune delle imprese, si ricorda che Musetti tra gli Under 18 ha vinto sette titoli, tra cui gli Australian Open nel 2019, all&#8217;et\u00e0 di 16 anni, quando \u00e8 diventato il pi\u00f9 giovane italiano di sempre a essersi aggiudicato uno Slam a livello juniores.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cPoter vantare una collaborazione con un atleta cos\u00ec promettente \u00e8 sicuramente una grande opportunit\u00e0 per i piani di influencer marketing di Kia \u2013 spiega Giuseppe Mazzara, Marketing Communication &amp; CRM Director di Kia Italia \u2013 Questo ci permetter\u00e0 di rendere ancora pi\u00f9 efficace la nostra comunicazione digitale, andando a rafforzare il nostro posizionamento nell\u2019ambito del tennis, un settore gi\u00e0 conosciuto da Kia\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>La soddisfazione per questa collaborazione arriva anche dallo stesso Musetti: \u201cEntrare nella squadra di influencer di una grande azienda come Kia \u00e8 sicuramente qualcosa di stimolante e che mi rende orgoglioso. Raccontare sui social network la mia esperienza di sportivo in crescita al fianco di Kia sar\u00e0 sicuramente divertente\u201d<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":57904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[409,262],"tags":[],"class_list":["post-57903","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kia","category-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kia amplia il suo roster di influencer Benvenuto al tennista Lorenzo Musetti - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/kia-amplia-il-suo-roster-di-influencer-benvenuto-al-tennista-lorenzo-musetti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kia amplia il suo roster di influencer Benvenuto al tennista Lorenzo Musetti - 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