{"id":58952,"date":"2021-06-17T13:59:37","date_gmt":"2021-06-17T11:59:37","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=58952"},"modified":"2021-06-17T13:59:38","modified_gmt":"2021-06-17T11:59:38","slug":"luca-napolitano-celebra-i-115-anni-di-storia-di-lancia-con-un-docu-film-dal-titolo-eleganza-in-movimento","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/luca-napolitano-celebra-i-115-anni-di-storia-di-lancia-con-un-docu-film-dal-titolo-eleganza-in-movimento\/","title":{"rendered":"Luca Napolitano celebra i 115 anni di storia di Lancia con un docu-film  dal titolo \u201cEleganza in movimento\u201d"},"content":{"rendered":"\n<ul>\n<li><strong>Il primo episodio del docu-film pu\u00f2 essere seguito al seguente <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=5FetDQiek4w\"><strong>link<\/strong><\/a><strong>.<\/strong><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Da oggi il marchio Lancia inizia un viaggio nel tempo per raccontare i suoi 115 anni di storia, che si festeggeranno il prossimo 27 novembre, attraverso un docu-film a puntate, dal titolo \u201cEleganza in movimento\u201d. In ogni appuntamento, Luca Napolitano, Lancia Chief Executive Officer, sar\u00e0 accompagnato da un ospite e, insieme, racconteranno la storia di un marchio che continua a far sognare milioni di appassionati in tutto il mondo.<\/p>\n<p>\u00a0<\/p>\n<p>\u00abSe Lancia ha cos\u00ec tanti appassionati &#8211; racconta Luca Napolitano &#8211; lo deve al suo stile unico, all\u2019eleganza e alla bellezza senza tempo delle sue vetture. In questi 115 anni di storia, Lancia ha creato vetture che, nonostante il trascorrere del tempo, continuano a essere nel cuore della gente. Vincenzo Lancia aveva una sua personalissima idea di come dovesse essere un\u2019automobile: controcorrente, rispetto alle concezioni tecniche e stilistiche dell\u2019epoca, agile e compatta\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Nella prima puntata di questo viaggio, dal titolo \u201cDesign senza tempo\u201d, Luca Napolitano dialoga con Jean-Pierre Plou\u00e9, e insieme ripercorrono alcune tappe di questo cammino, iniziando dai primi modelli Lancia gi\u00e0<strong> fuori dagli schemi <\/strong>per il tempo, come ad esempio, la <strong>\u201c12HP\u201d,<\/strong> la prima in assoluto del 1907 con un telaio basso e molto leggero, munito di trasmissione a cardano, quando ancora tutti usavano le \u201ccatene\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>Per poi passare a vetture dallo stile disegnato attorno all\u2019innovazione tecnica che ha portato le vetture Lancia a essere innovative. Pensiamo all\u2019<strong>apertura ad armadio delle portiere<\/strong>, senza il montante centrale, brevettata a partire dagli anni Trenta e precursore per i tempi di innovazioni successive. O anche all\u2019<strong>Aprilia<\/strong> che nasce dall\u2019idea straordinaria di applicare l\u2019aerodinamica su una vettura compatta di serie.<\/p>\n<p>\u00a0<\/p>\n<p>Per Lancia si parla di <strong>artigianalit\u00e0 e cura dei dettagli<\/strong>, caratteristiche che hanno da sempre contraddistinto ogni modello, sia negli interni che negli esterni, come per l\u2019iconica <strong>Aurelia B24 Spider<\/strong>, con le sue linee depurate da ogni elemento superfluo, senza le maniglie e con le portiere che si aprono dall\u2019interno, per non \u201cdisturbare\u201d la sua linea perfetta.<\/p>\n<p>\u00a0<\/p>\n<p>Lancia \u00e8 stata sicuramente anche icona di <strong>stile italiano<\/strong> con la <strong>Thema 8.32 <\/strong>spinta da un motore Ferrari, pregiati interni in pelle e il cruscotto totalmente in radica.<\/p>\n<p>\u00a0<\/p>\n<p>\u00abLancia non \u00e8 estetica fine a se stessa, Lancia \u00e8 design &#8211; spiega Jean-Pierre Plou\u00e9 -, \u00e8 lo \u201cstile italiano<strong>\u201d <\/strong>che \u00e8 un connubio unico di eleganza classica, creativit\u00e0 e passione.E lo dico in quanto designer francese a cui Lancia ha dato una prospettiva diversa sull\u2019italianit\u00e0 e anche sul modo di fare \u201cdesign\u201d di automobili in generale. Lancia \u00e8 stata capace di creare automobili dal design ricercato, ma mai legato a un puro vezzo creativo\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Rimuovere gli eccessi fino a trovare la bellezza nella purezza delle forme e dei contenuti. Questa \u00e8 la lezione di stile che Lancia ci ha lasciato e che deve essere da stimolo per il futuro del Marchio. Ma quella \u00e8 un\u2019altra storia. E quella storia continua nei prossimi episodi della docu-serie di un brand che vanta magnifiche origini italiane, solide basi per un futuro stimolante e ricco di sfide.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":58953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[415,262],"tags":[],"class_list":["post-58952","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lancia","category-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luca Napolitano celebra i 115 anni di storia di Lancia con un docu-film dal titolo \u201cEleganza in movimento\u201d - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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