{"id":59344,"date":"2021-06-30T09:52:52","date_gmt":"2021-06-30T07:52:52","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=59344"},"modified":"2021-06-30T09:52:54","modified_gmt":"2021-06-30T07:52:54","slug":"e-partita-kia-summer-experience-la-gamma-elettrificata-di-kia-conquista-le-spiagge-italiane","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/e-partita-kia-summer-experience-la-gamma-elettrificata-di-kia-conquista-le-spiagge-italiane\/","title":{"rendered":"E\u2019 partita \u201cKia Summer Experience\u201d La gamma elettrificata di Kia conquista le spiagge italiane"},"content":{"rendered":"\n<p><strong>Una partnership esclusiva con United Music per un\u2019estate elettrizzante fatta di musica e divertimento alla scoperta della mobilit\u00e0 sostenibile<\/strong><\/p>\n<ul>\n<li><strong>Dopo il successo al Lido di Camaiore ecco le altre tappe:\u00a0<br \/>1-2-3-4 luglio Lignano Sabbiadoro;\u00a0<br \/>8-9-10-11 luglio Cervia;<br \/>15-16-17-18 luglio Pescara;<br \/>22-23-24-25 luglio Barletta;<br \/>29-30-31 luglio e 1 agosto Nettuno<\/strong><\/li>\n<li><strong>In ogni localit\u00e0 del tour sar\u00e0 possibile testare la gamma elettrificata di Kia.<\/strong><\/li>\n<li><strong>Special guest gli speaker di Radio 105, Virgin Radio, R101 e Radio Monte Carlo.<\/strong><\/li>\n<\/ul>\n<p>\u00a0Kia prepara il meglio della propria gamma elettrificata per partire alla volta delle spiagge italiane per portare il futuro della mobilit\u00e0 sostenibile nei luoghi di villeggiatura estiva. Un\u2019occasione importante per mettere a disposizione dei potenziali clienti le vetture ibride, plug in ed elettriche di casa Kia. Per il mese di luglio Niro in tutte e tre le sue varianti (full hybrid, plug in ed EV) insieme al grande SUV Sorento e al crossover Xceed (entrambi plug in hybrid) saranno i protagonisti delle tappe della Kia Summer Experience. Non si tratta di un semplice tour estivo, bens\u00ec di un progetto integrato realizzato in partnership con United Music, l\u2019innovativo progetto digital audio di RadioMediaset.<\/p>\n<p>Per espandere ancora di pi\u00f9 il vento di innovazione che sta investendo Kia nel 2021, la collaborazione con United Music dar\u00e0 vita a un vero e proprio network a 360\u00b0 di condivisione di contenuti che ruoteranno intorno al tour e ai valori di Kia.<\/p>\n<p>Sul canale 1944 (anno di nascita del brand) di United Music \u2013 App, Sito, Carplay e Android Auto \u2013 sar\u00e0 possibile ascoltare il canale radio dedicato \u201cKia Summer Experience\u201d.<\/p>\n<p>Grazie alla collaborazione con il gruppo radiofonico infatti, gli speaker di Radio 105, Virgin Radio, R101 e Radio Monte Carlo accompagneranno la Kia Summer Experience raccontando, uno per tappa, la propria esperienza in radio e sui social.<\/p>\n<p>Il tema del movimento, della scoperta e dell\u2019ispirazione \u2013 centrali per Kia \u2013 guideranno lo sviluppo della prima serie di podcast di Kia Italia che nascer\u00e0 proprio in occasione di questo tour.<\/p>\n<p>Podcaster d\u2019eccezione Valeria Oliveri, speaker radiofonica e content creator. Per l\u2019intraprendente e curiosa Valeria Kia Summer Experience rappresenter\u00e0 l\u2019opportunit\u00e0 per raccogliere testimonianze di \u00abispirazione\u00bb nei territori toccati dal tour.\u00a0<\/p>\n<p>La produzione e distribuzione \u00e8 affidata a Dopcast (produttore di podcast e vodcast, nato dalla collaborazione tra Sony Music Italia e MNcomm) e al team \u201cIniziative Speciali\u201d di RadioMediaset.<\/p>\n<p>\u201cQuesta operazione non vuole essere il tradizionale tour sulle spiagge italiane \u2013 spiega Giuseppe Mazzara, Marketing Communication &amp; CRM Director, di Kia Italia \u2013 grazie alla partnership con United Music siamo in grado di offrire un prodotto comunicazionale che parte dal test drive nelle localit\u00e0 balneari, passa attraverso la produzione di contenuti radio e arriva al web continuando ad essere fruibile grazie ai podcast. Kia \u00e8 un brand in piena trasformazione e mai come in questo momento, saper essere innovativi anche nelle operazioni pi\u00f9 tradizionali \u00e8 fondamentale per trasmettere i valori\u00a0del nostro marchio\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":59345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[409,262],"tags":[],"class_list":["post-59344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kia","category-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E\u2019 partita \u201cKia Summer Experience\u201d La gamma elettrificata di Kia conquista le spiagge italiane - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/e-partita-kia-summer-experience-la-gamma-elettrificata-di-kia-conquista-le-spiagge-italiane\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E\u2019 partita \u201cKia Summer Experience\u201d La gamma elettrificata di Kia conquista le spiagge italiane - 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