{"id":59713,"date":"2021-07-11T16:53:55","date_gmt":"2021-07-11T14:53:55","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=59713"},"modified":"2021-07-11T16:53:57","modified_gmt":"2021-07-11T14:53:57","slug":"fiat-sostiene-gli-azzurri","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/fiat-sostiene-gli-azzurri\/","title":{"rendered":"Fiat sostiene gli Azzurri"},"content":{"rendered":"\n<p>\u201c<em>Quando abbiamo realizzato il nostro spot &#8220;The British are Coming&#8221; per lanciare la nuova 500L in America nel 2013, non ci aspettavamo che sarebbe diventato virale anni dopo. All&#8217;epoca lo spot ebbe successo negli States, con milioni di visualizzazioni. Ma ci\u00f2 che lo rende un punto di riferimento nella comunicazione \u00e8 il modo in cui \u00e8 stato riutilizzato da cos\u00ec tante persone. Sulla base del film originale infatti sono stati tantissimi i rimontaggi \u2013 fatti in casa &#8211;\u00a0 e questi sono stati condivisi con milioni di persone sui canali personali di YouTube, tramite WhatsApp e, pi\u00f9 in generale, attraverso tutti i canali social privati, per puro divertimento<\/em>\u201d <strong><em>Commenta Olivier Francois, CEO Fiat e CMO Stellantis, e aggiunge: <\/em><\/strong><em>\u201cIl \u201cThe British\u2026no, the Italians are Coming\u201d \u00e8 diventato la trama di nuove storie: come con Prada durante la finale di Coppa America all&#8217;inizio del 2021, e ancora \u2013 oggi \u2013 con l&#8217;Italia che affronta l&#8217;Inghilterra a Wembley nella Finale di Euro 2020: con il gusto in pi\u00f9 di vedere, nello stesso giorno, il primo italiano in assoluto tentare l\u2019impresa nella finale maschile del torneo di Wimbledon. \u201cThe British\/Italians are Coming\u201d potrebbe essere sulla buona strada per diventare uno degli spot pi\u00f9 riutilizzati nella storia della comunicazione, e siamo orgogliosi che riecheggi il modo spensierato in cui Fiat rimane rilevante per un pubblico sempre pi\u00f9 ampio. Forza Azzurri!\u201d<\/em><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":59714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[388,293],"tags":[],"class_list":["post-59713","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fiat","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiat sostiene gli Azzurri - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/fiat-sostiene-gli-azzurri\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat sostiene gli Azzurri - 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