{"id":60303,"date":"2021-07-29T13:17:41","date_gmt":"2021-07-29T11:17:41","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=60303"},"modified":"2021-07-29T13:17:44","modified_gmt":"2021-07-29T11:17:44","slug":"cristiano-fiorio-nominato-responsabile-di-alfa-romeo-formula-1","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/cristiano-fiorio-nominato-responsabile-di-alfa-romeo-formula-1\/","title":{"rendered":"Cristiano Fiorio nominato responsabile di Alfa Romeo Formula 1"},"content":{"rendered":"\n<p><strong>Cristiano FIORIO <\/strong>\u00e8 stato nominato responsabile di Alfa Romeo Formula 1 e riporta a Jean-Philippe IMPARATO, CEO del Brand Alfa Romeo.<\/p>\n<p>\u00a0<\/p>\n<p>A seguito del rinnovo della partnership tra Alfa Romeo e Sauber Motorsport, Cristiano Fiorio assume la responsabilit\u00e0 del progetto, focalizzato nel massimizzare i risultati ed il ritorno sull&#8217;investimento, con obiettivi ambiziosi di progressivo miglioramento anno dopo anno.<\/p>\n<p>\u00a0<\/p>\n<p>Alfa Romeo sta ora scrivendo il suo futuro e progettando il suo piano a lungo termine. Dotato di patrimonio unico e spiccatamente italiano, il marchio rester\u00e0 fedele alle sue radici anche attraverso il cambio di paradigma rappresentato dall&#8217;elettrificazione. Il piacere di guida e la passione rimarranno centrali e l&#8217;elettrificazione dar\u00e0 al marchio la possibilit\u00e0 di ridefinire il concetto di prestazioni sostenibili.<\/p>\n<p>\u00a0<\/p>\n<p>La presenza del marchio negli sport motoristici, e in particolare nella F1, continuer\u00e0 a giocare un ruolo chiave nel futuro, sempre interpretato con un sentimento di nobile sportivit\u00e0 italiana, il DNA di Alfa Romeo dal 1910. La F1 \u00e8 il laboratorio del cambiamento per eccellenza, pionieristica nella strategia dell\u2019ibrido, all\u2019avanguardia della tecnologia sostenibile e alla ricerca continua dell\u2019efficienza, quindi rappresenta un territorio chiave per Alfa Romeo nel suo percorso verso l&#8217;elettrificazione. Inoltre costituisce una base fondamentale per una strategia di marketing a livello globale.<\/p>\n<p>\u00a0<\/p>\n<p>Cristiano Fiorio, torinese, classe 1972, sposato con due figli, in FCA ha ricoperto la carica di responsabile Brand Marketing Communication EMEA; \u00e8 stato quindi responsabile di advertising, digital, eventi, sponsorizzazioni e saloni di tutti i brand FCA. Inoltre da novembre 2019 \u00e8 stato anche a capo del team di lancio della Nuova 500 elettrica.<\/p>\n<p>\u00a0<\/p>\n<p>Ha lavorato per il gruppo FCA dal 2013, ricoprendo negli anni diversi incarichi: dapprima responsabile dei servizi di comunicazione e cross brand per la region EMEA, assume la responsabilit\u00e0 dell\u2019ente brand promotion di tutti i marchi del Gruppo, sempre in ambito EMEA, con la responsabilit\u00e0 anche degli eventi, del licensing e del merchandising.<\/p>\n<p>\u00a0<\/p>\n<p>In precedenza ha lavorato nell\u2019ambito dei grandi eventi, del turismo e in societ\u00e0 specializzate in eventi sportivi, sports e marketing communication. \u00c8 membro del board di Basicnet (marchi Superga, Kappa, Sebago, Kway e altri).<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":60304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[354,293,7854],"tags":[],"class_list":["post-60303","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alfa-romeo","category-news","category-protagonisti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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