{"id":62416,"date":"2021-10-15T07:45:34","date_gmt":"2021-10-15T05:45:34","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=62416"},"modified":"2021-10-15T07:46:13","modified_gmt":"2021-10-15T05:46:13","slug":"con-il-progetto-defender-for-works-land-rover-e-sempre-al-fianco-di-croce-rossa-italiana-impegnata-nellimportante-campagna-vaccinazioni-anti-covid-19","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/con-il-progetto-defender-for-works-land-rover-e-sempre-al-fianco-di-croce-rossa-italiana-impegnata-nellimportante-campagna-vaccinazioni-anti-covid-19\/","title":{"rendered":"CON IL PROGETTO DEFENDER FOR WORKS LAND ROVER E\u2019 SEMPRE AL FIANCO DI CROCE ROSSA ITALIANA IMPEGNATA NELL\u2019IMPORTANTE CAMPAGNA VACCINAZIONI ANTI COVID-19"},"content":{"rendered":"\n<p><em>\u00a0<\/em><\/p>\n<p>All\u2019interno dell\u2019ambizioso progetto <strong>Defender ForWorks<\/strong>, che vede Land Rover Italia impegnata nella realizzazione di <em>unique edition<\/em> dell\u2019iconica Defender, per fondere i valori del brand con quelli dei suoi partner, spicca la collaborazione con <strong>Croce Rossa Italiana<\/strong>, nata mesi fa, per fronteggiare l\u2019emergenza Covid19 e supportare l\u2019organizzazione benefica nella campagna vaccinale sul nostro territorio.<\/p>\n<p>Una <strong>Defender Hard Top, <\/strong>con livrea esclusiva e allestimenti personalizzati per <strong>Croce Rossa Italiana, <\/strong>\u00e8 stata resa disponibile da Land Rover a sostegno della <strong>campagna vaccinale anti Covid-19 <\/strong>per supportare una missione umanitaria, in qualit\u00e0 di veicolo efficace per il transito degli approvvigionamenti verso gli hub, favorendo un aiuto rapido ed incisivo, volto al raggiungimento del traguardo di una vaccinazione equa e diffusa.<\/p>\n<p>Il mezzo\u00a0 \u00e8 equipaggiato con lampeggianti e sirena e con un contenitore\u00a0 refrigerato biomedicale\u00a0 con apertura frontale\u00a0per il trasporto sicuro di vaccini e prodotti biomedicali. Le pareti particolarmente spesse garantiscono il massimo isolamento e, quindi,il mantenimento della temperatura con un numero minimo di accensioni del gruppo frigorifero o riscaldante. Questo permette di limitare il consumo energetico mantenendo\u00a0precisione ed affidabilit\u00e0 nel controllo della temperatura.<\/p>\n<p>\u00a0<\/p>\n<p>Grazie alle propriet\u00e0 isotermiche, il contenitore termico per farmaci \u00e8\u00a0indispensabile per il trasporto a temperatura controllata\u00a0di plasma, vaccini, sangue, organi e campioni per analisi cliniche e ambientali.<\/p>\n<p>\u00a0<\/p>\n<p>La <strong>Defender, <\/strong>uno dei modelli pi\u00f9 emblematici, versatili e rinomati di Land Rover, permette una guida agile e sicura sia su strada che in off-road. E\u2019 anche e soprattutto la vettura da sempre impegnata in progetti di solidariet\u00e0, in missioni di aiuto verso popolazioni in difficolt\u00e0, utilizzata in caso di calamit\u00e0 naturali, ove sia necessario raggiungere luoghi inaccessibili per altri mezzi: \u00e8 l\u2019auto unstoppable protagonista di attivazioni legate al sociale.<\/p>\n<p>Il SUV della casa britannica da sempre accompagna i suoi autorevoli partner nelle loro esperienze pi\u00f9 importanti ed \u00e8 proprio per questo che nasce <strong>Defender Hard Top, <\/strong>una serie di veicoli tailor-made, 100% personalizzabili, con l\u2019obiettivo di offrire un esclusivo mezzo da lavoro su misura, che esprima con forza ed affidabilit\u00e0 i valori e i principi comuni ai rispettivi brand.<\/p>\n<p>Per meglio riflettere la doppia anima della Defender Hard Top, sono state quindi attivate alcune importanti partenership distinte, da una diversa connotazione di elementi e valori:<\/p>\n<ul>\n<li>una, pi\u00f9 \u201c<strong>hardWorks\u201d <\/strong>(istituzionale) che lega questa vettura ad associazioni ed enti fortemente impegnati nel sociale ed operativi in prima linea, sempre e solo a supporto della collettivit\u00e0, come quelle con <strong>Croce Rossa Italiana,<\/strong> con <strong>INGV, l\u2019Istituto Nazionale di Geofisica e Vulcanologia<\/strong> e con il <strong>Corpo Nazionale dei Vigili del fuoco.<\/strong><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>l\u2019altra, pi\u00f9 <strong>\u201cstyleWorks\u201d<\/strong> per rappresentare il mood lifestyle e smart della Defender Hard Top, che si esprime attraverso un approccio\u00a0 creativo mirato ad esclusive collaborazioni con partner di rilievo in ambiti pi\u00f9 leisure, tra\u00a0 cui spiccano le attivazioni con <strong>Ferretti Group, Birra Baladin, Callaway Golf, DJI, Busnelli Corporate, Barbour.<\/strong><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":62417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[416,262],"tags":[],"class_list":["post-62416","post","type-post","status-publish","format-standard","has-post-thumbnail","category-land-rover","category-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CON IL PROGETTO DEFENDER FOR WORKS LAND ROVER E\u2019 SEMPRE AL FIANCO DI CROCE ROSSA ITALIANA IMPEGNATA NELL\u2019IMPORTANTE CAMPAGNA VACCINAZIONI ANTI COVID-19 - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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