{"id":63269,"date":"2021-11-18T14:44:29","date_gmt":"2021-11-18T13:44:29","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=63269"},"modified":"2021-11-18T14:44:31","modified_gmt":"2021-11-18T13:44:31","slug":"le-tecnologie-di-peugeot-sport-e-jack-jones-insieme-nellendurance","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/le-tecnologie-di-peugeot-sport-e-jack-jones-insieme-nellendurance\/","title":{"rendered":"LE TECNOLOGIE DI PEUGEOT SPORT E JACK & JONES INSIEME NELL\u2019ENDURANCE"},"content":{"rendered":"\n
\n

PEUGEOT SPORT \u00e8 lieta di annunciare la sua collaborazione con il marchio internazionale di abbigliamento JACK & JONES. In qualit\u00e0 di fornitore ufficiale del team PEUGEOT SPORT che partecipa al programma del Campionato del Mondo FIA Endurance, la casa di moda danese unisce le sue forze con il team PEUGEOT, che ritorna alle gare di endurance ai massimi livelli con la nuova Hypercar PEUGEOT 9X8.<\/p>\n

L’azienda JACK & JONES (fondata 30 anni fa ed ancora di propriet\u00e0 della famiglia che l\u2019ha fondata) e PEUGEOT SPORT hanno siglato questa partnership che condivide i valori fondamentali delle due realt\u00e0, incentrati sull’innovazione, le prestazioni, la qualit\u00e0, il design high-tech, la sartorialit\u00e0 e le procedure di test approfondite. Quest\u2019approccio di JACK & JONES si adatta perfettamente all’ambiente tecnologico ed esigente del programma di endurance che PEUGEOT SPORT inizier\u00e0 nel 2022.<\/p>\n

Fornitore ufficiale della squadra danese alle ultime Olimpiadi, JACK & JONES ha presentato una gamma con tessuti tecnici di alta qualit\u00e0 che assicura comfort, stile e durata per tutte le forme e taglie. Un elemento chiave della filosofia produttiva di JACK & JONES \u00e8 la sostenibilit\u00e0, una delle numerose sinergie che la allineano alla strategia di efficienza e prestazioni responsabili di PEUGEOT SPORT.<\/p>\n

Durante una recente visita di PEUGEOT SPORT in Danimarca, i due marchi hanno sviluppato insieme una collezione con un approccio estremamente innovativo ai prodotti JACK & JONES. L’obiettivo \u00e8 quello di creare un legame reale tra i marchi attraverso l’innovazione e l’interazione tecnica comune; il laboratorio di controllo qualit\u00e0 dell’azienda danese \u00e8 uno dei pi\u00f9 avanzati nel settore della moda. \u00c8 paragonabile a un reparto di controllo qualit\u00e0 negli sport motoristici. Il design all’avanguardia, l’ingegneria, la tecnica costruttiva e la costante ricerca di miglioramento sono tutte risorse di un operatore chiave in un settore caratterizzato da una rapida evoluzione come quella del motorsport.<\/p>\n

JACK & JONES \u00e8 un marchio giovane, che si rivolge al grande pubblico, con un altissimo livello di qualit\u00e0, il che permette a PEUGEOT SPORT di rivolgersi a un target giovane e di tendenza, mentre JACK & JONES beneficia dell’immagine storica e qualitativa di PEUGEOT con i suoi valori distintivi.<\/p>\n

\u00a0<\/p>\n

Anders GAM \u2013 Direttore di JACK & JONES:<\/strong><\/p>\n

\u201cSiamo molto lieti di unire le nostre forze con un marchio prestigioso come PEUGEOT, poich\u00e9 condividiamo molte caratteristiche vincenti in termini di qualit\u00e0 e innovazione all’interno delle nostre aziende.\u201d<\/em><\/p>\n

Olivier JANSONNIE \u2013 Direttore Tecnico, PEUGEOT SPORT: <\/strong><\/p>\n

\u201cNelle gare di endurance dobbiamo progettare un’auto da corsa che sia tecnicamente eccellente: innovativa, affidabile e prestazionale, ma che corrisponda anche ai nostri valori di qualit\u00e0 e sostenibilit\u00e0 economica. Siamo molto felici di iniziare questo nuovo capitolo della nostra avventura sportiva con JACK & JONES, un\u2019azienda che nel suo settore riflette questi stessi valori.<\/em>\u201d<\/p>\n<\/div>\n

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