{"id":64485,"date":"2022-01-06T08:38:29","date_gmt":"2022-01-06T07:38:29","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=64485"},"modified":"2022-01-06T08:38:31","modified_gmt":"2022-01-06T07:38:31","slug":"opelminded-sfida-al-futuro-i-valori-opel-evolvono-con-la-societa-contemporanea","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/opelminded-sfida-al-futuro-i-valori-opel-evolvono-con-la-societa-contemporanea\/","title":{"rendered":"Opelminded: sfida al futuro. I valori Opel evolvono con la societ\u00e0 contemporanea"},"content":{"rendered":"\n<p><span style=\"font-family: SymbolMT;\"><span style=\"font-size: small;\"><span style=\"font-family: ArialMT;\">Dalla fondazione nel 1862 a R\u00fcsselsheim, in Germania, Opel si evolve costantemente a partire dai suoi valori <\/span>\u2013 <span style=\"font-family: ArialMT;\">Tedesca, Emozionante e Accessibile <\/span>\u2013 <span style=\"font-family: ArialMT;\">per reinventarsi e accogliere le esigenze e gli umori della Societ\u00e0. Dalla prima macchina da cucire, passando per le iconiche Opel Doktorwagen e Opel Manta, fino alla nuovissima Opel Astra, l\u2019obiettivo \u00e8 sempre stato quello di mettere al centro le persone, sfidando le convenzioni e il pensiero tradizionale. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: SymbolMT;\"><span style=\"font-size: small;\"><span style=\"font-family: ArialMT;\">Il nuovo corso di Opel rispecchia lo spirito della nuova Berlino, fatto di innovazione, audacia e inclusivit\u00e0. Per guardare alla diversit\u00e0 come a un\u2019opportunit\u00e0. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: SymbolMT;\"><span style=\"font-size: small;\"><span style=\"font-family: ArialMT;\">Opel incoraggia le persone a essere s\u00e9 stesse, mostrando la propria unicit\u00e0 e contribuendo con il proprio potenziale al progresso collettivo. Combattere lo status quo e le etichette. Assumere un punto di vista diverso \u00e8 l\u2019unica strada per superarsi ed evolvere. Non c\u2019\u00e8 crescita senza messa in discussione. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: SymbolMT;\"><span style=\"font-size: small;\"><span style=\"font-family: ArialMT;\">La priorit\u00e0 del fattore umano in Opel si rivela anche nello sviluppo tecnologico e nelle soluzioni ingegneristiche. Sono costantemente allo studio dispositivi e strumenti a misura di Cliente. Ne \u00e8 un esempio l<\/span>\u2019<span style=\"font-family: ArialMT;\">introduzione del Pure Panel negli interni, in grado di regalare un\u2019esperienza confortevole e appagante al guidatore attraverso una soluzione stilistica detox. La bellezza incontra la funzionalit\u00e0 per rendere subito disponibile tutto quello di cui si ha davvero bisogno. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: ArialMT;\"><span style=\"font-size: small;\">Opel, inoltre, si impegna nella democratizzazione delle innovazioni: ogni modello offre nuove tecnologie disponibili solo su prodotti di segmenti superiori per renderle accessibili a un pubblico pi\u00f9 ampio. <\/span><\/span><\/p>\n<p><span style=\"font-family: ArialMT;\"><span style=\"font-size: small;\">Anche il tema della sostenibilit\u00e0 \u00e8 centrale per Opel che \u00e8 in prima linea nella transizione energetica. La Greenovation per Opel significa: l\u201980% della gamma offerta anche con motorizzazioni elettrificate a basse emissioni e l\u2019obiettivo, sempre pi\u00f9 vicino, di una svolta completamente elettrica. Soluzioni dinamiche e tecnologiche a tutela del piacere di guida. Uso di materiali riciclabili con un minore impatto in termini di CO<\/span><\/span><span style=\"font-family: CambriaMath;\"><span style=\"font-size: small;\">2 <\/span><\/span><span style=\"font-family: ArialMT;\"><span style=\"font-size: small;\">e una continua ricerca di soluzioni avanzate e innovative, come l\u2019Opel Vivaro-e HydroGen (primo veicolo Opel a celle a combustibile). Opel Corsa-e e Opel Mokka-e sono la dimostrazione di come si possano accogliere le nuove istanze sociali: numerose opzioni precedentemente riservate a modelli di segmento superiore, semplici nell\u2019uso e divertenti da guidare. Il tutto a zero emissioni. Il nuovo Opel Grandland e la nuova Opel Astra rappresentano lo stato dell\u2019arte della tecnologia ibrida plug- in: i vantaggi del motore elettrico o la versatilit\u00e0 delle soluzioni termiche, con un design audace e puro. <\/span><\/span><\/p>\n<p><span style=\"font-family: ArialMT;\"><span style=\"font-size: small;\">Il modo di comunicare di Opel \u00e8 sempre pi\u00f9 vicino alle persone e improntato a costruire connessioni, per anticipare i bisogni dei Clienti. La partecipazione di Opel con Mokka a X-Factor 2021 \u00e8 emblematica in questo senso, con uno spot che abbraccia la diversit\u00e0. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":64486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[293,295],"tags":[],"class_list":["post-64485","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-opel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opelminded: sfida al futuro. 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