{"id":65666,"date":"2022-03-19T05:42:03","date_gmt":"2022-03-19T04:42:03","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=65666"},"modified":"2022-03-19T05:42:04","modified_gmt":"2022-03-19T04:42:04","slug":"primo-anno-di-attivita-per-la-business-unit-dacia-in-italia","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/primo-anno-di-attivita-per-la-business-unit-dacia-in-italia\/","title":{"rendered":"PRIMO ANNO DI ATTIVIT\u00c0 PER LA BUSINESS UNIT DACIA IN ITALIA"},"content":{"rendered":"\n

Il piano strategico Renaulution, presentato a gennaio 2021 da Luca De Meo, CEO del Gruppo Renault, ha modificato radicalmente la strategia del Gruppo con l\u2019obiettivo di creare maggiore valore.<\/span><\/span><\/span><\/p>\n

Dal 1\u00b0 marzo 2021, Guido Tocci, top manager dalla pluriennale esperienza nel Gruppo Renault, ricopre la posizione di Managing Director Dacia Italia, e con lui una squadra di professionisti, orgogliosi del Brand che rappresentano.<\/span><\/span><\/span><\/p>\n

Dopo un anno di attivit\u00e0, \u00e8 sicuramente possibile tracciare un bilancio positivo del lavoro svolto, dei risultati e delle sfide che attendono Dacia.<\/span><\/span><\/span><\/p>\n

In questi 12 mesi oltre 80.000 clienti hanno acquistato i veicoli Dacia in Italia ed hanno contribuito alla crescita del Brand sul Mercato. \u00a0Il 1\u00b0 marzo 2021, Dacia era il 12\u00b0 Brand sul mercato auto e l\u20198\u00b0 nel mercato auto a privati. Ad un anno di distanza Dacia si \u00e8 posiziona al 6\u00b0 posto nel mercato auto e sul podio nel mercato auto a privati con una penetrazione del 8,36% (+3,7 punti rispetto al 1\u00b0 marzo 2021).<\/span><\/span><\/span><\/p>\n

Questi risultati sono stati ottenuti grazie ad una gamma totalmente rinnovata: Nuova Sandero, nella versione compatta Streetway, e nella versione crossover Stepway; Spring, la prima vettura 100% elettrica della gamma; Nuovo Duster, l\u2019iconico SUV che ha rivoluzionato il segmento e Nuovo Jogger, arrivato in concessionaria il 12 marzo.<\/span><\/span><\/span><\/p>\n

L\u2019obiettivo di Dacia ed il suo Core Business \u00e8 chiaro: confermarsi come la Marca che garantisce il miglior rapporto qualit\u00e0\/prezzo sul mercato, ovvero \u201cBest Value for Money\u201d, offrendo veicoli che soddisfano le reali esigenze dei clienti privati (oltre il 95% del mix di vendita).<\/span><\/span><\/span><\/p>\n

Questo \u00e8 il \u201cmantra\u201d che giornalmente viene ripetuto nei corridoi della Business Unit Dacia Italia.<\/span><\/span><\/span><\/p>\n

UN BRAND IN EVOLUZIONE INSIEME ALLA SUA RETE\u00a0<\/b><\/span><\/span><\/span><\/strong><\/h3>\n

Dacia si sta evolvendo e questo grazie anche alla Nuova Identit\u00e0 di Marca, che riflette ed afferma sempre con maggiore chiarezza i valori del Brand. Tutta la nuova Visual Identity di Dacia, presente al momento in comunicazione e presso la Dacia Arena, sar\u00e0 visibile progressivamente nella Rete di vendita Dacia. Entro la fine del 2022 il 40% dei concessionari potr\u00e0 mostrare la nuova veste. L\u2019arrivo sulle vetture \u00e8 previsto nell\u2019ultimo trimestre del 2022.<\/span><\/span><\/span><\/p>\n

\u00a0<\/span><\/h3>\n

LE ATTENZIONI AL CLIENTE CHE FANNO LA DIFFERENZA\u00a0<\/b><\/span><\/span><\/span><\/strong><\/h3>\n

La digitalizzazione della Rete di vendita, ormai da tempo, \u00e8 un elemento fondamentale per affrontare un mercato in continua evoluzione. Dacia, nel corso del 2021 ha presentato un innovativo servizio che rispecchia a pieno la strategia della Marca, volta a democratizzare i veicoli elettrici.\u00a0<\/span>Prenotando\u00a0on line la manutenzione programmata, il cliente Dacia ha a disposizione una Courtesy Car d\u2019eccezione ad uso completamente gratuito: la nuova Dacia Spring. Si potr\u00e0 quindi usufruire della prima vettura 100% elettrica della gamma Dacia e vivere un\u2019esperienza Full Electric per tutta la durata dell\u2019intervento. Dal lancio del servizio sono oltre 47.500 i prestiti effettuati con quasi 593.000 ore di mobilit\u00e0 100% green offerta, non solo ai clienti Dacia, ma all\u2019intera collettivit\u00e0.\u00a0<\/span><\/span><\/span><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Il lancio della Business Unit Dacia un anno fa e la piattaforma modulare CMF-B, centrale per la strategia prodotto del Brand, rafforza la nostra efficacia ed incrementa ulteriormente la qualit\u00e0, la competitivit\u00e0 e l\u2019attrattivit\u00e0 dei nostri veicoli. La ricetta di Dacia funziona benissimo per le piccole auto. Il maggior mercato europeo \u00e8 quello del segmento C, il segmento dei veicoli di medie dimensioni. In attesa dell\u2019arrivo di Bigster nel 2025, in questi giorni abbiamo lanciato Nuovo Jogger, la familiare 7 posti che si posiziona di diritto in questo segmento.<\/span><\/span><\/span><\/em>\u00a0<\/span><\/span><\/span><\/em>Guido Tocci, Managing Director Dacia Italia\u00a0<\/b><\/span><\/span><\/span><\/strong><\/blockquote>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":65667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[378,293],"tags":[],"class_list":["post-65666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dacia","category-news"],"yoast_head":"\nPRIMO ANNO DI ATTIVIT\u00c0 PER LA BUSINESS UNIT DACIA IN ITALIA - AbmNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/primo-anno-di-attivita-per-la-business-unit-dacia-in-italia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRIMO ANNO DI ATTIVIT\u00c0 PER LA BUSINESS UNIT DACIA IN ITALIA - 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