{"id":66704,"date":"2024-11-04T11:04:24","date_gmt":"2024-11-04T10:04:24","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=66704"},"modified":"2024-11-04T11:04:30","modified_gmt":"2024-11-04T10:04:30","slug":"maurizio-andrea-bormetti-nuovo-direttore-marketing-opel-italia","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/maurizio-andrea-bormetti-nuovo-direttore-marketing-opel-italia\/","title":{"rendered":"Maurizio Andrea Bormetti nuovo Direttore Marketing Opel Italia"},"content":{"rendered":"\n<p>La Direzione Marketing di Opel in Italia si rinnova con la nomina del nuovo Direttore, Maurizio Andrea Bormetti, dal 1\u00b0 novembre 2024, in sostituzione di Eva Laureti che ha lasciato l\u2019azienda, dopo 5 anni di fondamentale contributo, per seguire nuovi sviluppi professionali.<\/p>\n<p>35 anni, nato a Sondrio, Bormetti si \u00e8 formato presso l\u2019Universit\u00e0 Cattolica del Sacro Cuore di Milano con laurea in Economia e Gestione d\u2019Impresa. Dal punto di vista professionale Bormetti ha ricoperto ruoli di crescente responsabilit\u00e0 nelle aree Vendite e Marketing di Citro\u00ebn e Peugeot, e prima ancora di altre multinazionali di differenti settori, prima di approdare in Opel Italia.<\/p>\n<p>Nel nuovo ruolo, Maurizio Andrea Bormetti, riporter\u00e0 a Federico Scopelliti, Managing Director di Opel in Italia. Come prima sfida, dovr\u00e0 affrontare importanti lanci di prodotto, con il rinnovamento dell\u2019intera gamma SUV Opel: dall\u2019aggiornamento recentemente annunciato di Opel Mokka, al nuovo Opel Frontera, alla seconda generazione di Opel Grandland. L\u2019obiettivo \u00e8 incrementare immagine e quote di mercato per Opel in Italia e rafforzare il ruolo del marchio tedesco all\u2019interno del gruppo.<\/p>\n<p>Ulteriore <em>mission<\/em> di Bormetti sar\u00e0 consolidare il viaggio di Opel verso il futuro della mobilit\u00e0, che vede, gi\u00e0 oggi, il marchio del fulmine offrire una gamma di vetture e veicoli commerciali interamente offerto con motorizzazioni elettriche e con autonomia a zero emissioni fino a 700 km, a fianco delle alternative termiche e ibride, con soluzioni adatte a tutte le necessit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":66705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[293,295,7854],"tags":[3032,4441],"class_list":["post-66704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-opel","category-protagonisti","tag-italia","tag-opel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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