{"id":67568,"date":"2025-12-10T12:57:02","date_gmt":"2025-12-10T11:57:02","guid":{"rendered":"http:\/\/www.abmnews.com\/blog\/?p=67568"},"modified":"2025-12-10T12:57:04","modified_gmt":"2025-12-10T11:57:04","slug":"bruno-hohmann-nuovo-direttore-vendite-marketing-di-alpine","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/bruno-hohmann-nuovo-direttore-vendite-marketing-di-alpine\/","title":{"rendered":"Bruno Hohmann nuovo direttore vendite marketing di Alpine"},"content":{"rendered":"\n<p>Per<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"490\" data-end=\"500\">Alpine<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>il 2026 si aprir\u00e0 con un cambio di passo nella squadra che governa il business. A partire dal 1\u00b0 gennaio 2026<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"611\" data-end=\"628\">Bruno Hohmann<\/strong>, oggi<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"635\" data-end=\"685\">direttore vendite mondiali della marca Renault<\/strong>, diventer\u00e0<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"697\" data-end=\"751\">direttore vendite, marketing e customer experience<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>della casa sportiva del<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"776\" data-end=\"793\">Renault Group<\/strong>. Una nomina che arriva in una fase decisiva per il marchio, impegnato nell\u2019espansione della gamma e nel consolidamento della propria identit\u00e0 globale.<\/p>\n<p data-start=\"948\" data-end=\"1398\">Hohmann succede ad<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"967\" data-end=\"986\">Antonino Labate<\/strong>, che lascia<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"999\" data-end=\"1009\">Alpine<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1012\" data-end=\"1029\">Renault Group<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>per intraprendere nuove opportunit\u00e0 professionali, dopo aver contribuito alla costruzione del posizionamento del brand negli ultimi anni. Con il nuovo incarico, Hohmann entrer\u00e0 nel<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1211\" data-end=\"1243\">comitato direttivo di Alpine<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e riporter\u00e0 direttamente al CEO<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1276\" data-end=\"1294\">Philippe Krief<\/strong>, a conferma del peso strategico di vendite, marketing e<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1351\" data-end=\"1374\">customer experience<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>nel futuro del marchio.<\/p>\n<h3 data-start=\"1400\" data-end=\"1431\">Le parole di Philippe Krief<\/h3>\n<p data-start=\"1433\" data-end=\"1888\">\u00c8 proprio<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1443\" data-end=\"1461\">Philippe Krief<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>a sintetizzare il significato di questo passaggio di consegne. Il numero uno di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1542\" data-end=\"1552\">Alpine<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>ringrazia apertamente<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1575\" data-end=\"1585\">Labate<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>per il contributo e l\u2019impegno messi al servizio del brand, ma allo stesso tempo guarda avanti, sottolineando quanto la profonda esperienza di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1728\" data-end=\"1745\">Bruno Hohmann<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>all\u2019interno del gruppo e nei ruoli commerciali e di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1798\" data-end=\"1811\">marketing<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>internazionali sar\u00e0 una risorsa centrale per la prossima fase di sviluppo.<\/p>\n<p data-start=\"1890\" data-end=\"2287\">L\u2019obiettivo \u00e8 chiaro: consolidare l\u2019espansione della<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"1943\" data-end=\"1959\">gamma Alpine<\/strong>, rafforzare il marchio nei mercati chiave e costruire un\u2019<strong data-start=\"2017\" data-end=\"2039\">esperienza cliente<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>ancora pi\u00f9 su misura. In un contesto in cui il valore percepito e la relazione con il cliente contano quanto i cavalli e le prestazioni, la regia congiunta di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2199\" data-end=\"2210\">vendite<\/strong>,<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2212\" data-end=\"2225\">marketing<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2228\" data-end=\"2251\">customer experience<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>diventa un elemento differenziante.<\/p>\n<h3 data-start=\"2289\" data-end=\"2335\">Il profilo internazionale di Bruno Hohmann<\/h3>\n<p data-start=\"2337\" data-end=\"2772\">Dietro la scelta di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2357\" data-end=\"2367\">Alpine<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>c\u2019\u00e8 il profilo fortemente internazionale di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2412\" data-end=\"2429\">Bruno Hohmann<\/strong>. Il manager ha conseguito due lauree magistrali, una in<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2486\" data-end=\"2510\">ingegneria meccanica<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e l\u2019altra in<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2524\" data-end=\"2548\">motori a combustione<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>presso l\u2019Universit\u00e0 Federale del Paran\u00e1\/Istituto Francese del Petrolio di Curitiba, in<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2636\" data-end=\"2647\">Brasile<\/strong>. Un percorso accademico tecnico che si \u00e8 trasformato presto in una carriera manageriale all\u2019interno del<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2752\" data-end=\"2769\">Renault Group<\/strong>.<\/p>\n<p data-start=\"2774\" data-end=\"3213\">Nel 2003 Hohmann entra nel gruppo proprio in Brasile, il suo Paese d\u2019origine, ricoprendo ruoli legati al<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"2879\" data-end=\"2891\">prodotto<\/strong>. \u00c8 l\u00ec che matura una visione completa del ciclo di vita del veicolo, dalle scelte industriali fino al posizionamento sul mercato. Trascorre oltre dieci anni in America Latina, muovendosi tra team di<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3091\" data-end=\"3103\">prodotto<\/strong>,<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3105\" data-end=\"3118\">marketing<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3121\" data-end=\"3132\">vendite<\/strong>, consolidando una conoscenza diretta di uno dei mercati pi\u00f9 dinamici per l\u2019auto.<\/p>\n<h3 data-start=\"3215\" data-end=\"3258\">Dalle vendite Renault alla sfida Alpine<\/h3>\n<p data-start=\"3260\" data-end=\"3595\">Nel 2017 arriva lo sbarco in Europa, con la guida delle operazioni della marca<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3339\" data-end=\"3350\">Renault<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>nei<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3355\" data-end=\"3370\">Paesi Bassi<\/strong>. Poco dopo Hohmann entra nella sede centrale del gruppo, diventando capo di gabinetto del direttore generale: un ruolo che gli permette di leggere dall\u2019interno le grandi trasformazioni strategiche del costruttore francese.<\/p>\n<p data-start=\"3597\" data-end=\"3954\">Dal 2020 al 2023 torna in<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3623\" data-end=\"3634\">Brasile<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>per supervisionare l\u2019attuazione del piano<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3677\" data-end=\"3692\">Renaulution<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e dirigere le attivit\u00e0 commerciali nel secondo mercato pi\u00f9 grande per la marca<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3772\" data-end=\"3783\">Renault<\/strong>, in qualit\u00e0 di direttore delle operazioni commerciali. \u00c8 una fase cruciale, in cui strategia di gamma, redditivit\u00e0 e rete di vendita devono avanzare in modo coordinato.<\/p>\n<p data-start=\"3956\" data-end=\"4520\">Nel 2023 arriva la promozione a<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"3988\" data-end=\"4026\">direttore vendite mondiali Renault<\/strong>, l\u2019anticamera del nuovo incarico in<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"4063\" data-end=\"4073\">Alpine<\/strong>. Ora Hohmann porta questo bagaglio di esperienza a un marchio che punta su sportivit\u00e0, tecnologia e forte identit\u00e0 di marca. Per<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"4203\" data-end=\"4213\">Alpine<\/strong>, la combinazione di competenze su<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"4248\" data-end=\"4259\">vendite<\/strong>,<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"4261\" data-end=\"4274\">marketing<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>e<span class=\"apple-converted-space\">\u00a0<\/span><strong data-start=\"4277\" data-end=\"4300\">customer experience<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>a livello globale \u00e8 la base per affrontare l\u2019espansione internazionale e l\u2019arrivo dei nuovi modelli, con l\u2019ambizione di costruire un rapporto ancora pi\u00f9 diretto e personalizzato con la propria community di appassionati.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":67569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6394,7854],"tags":[8741],"class_list":["post-67568","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alpine","category-protagonisti","tag-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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