{"id":69206,"date":"2026-02-02T10:18:25","date_gmt":"2026-02-02T09:18:25","guid":{"rendered":"https:\/\/www.abmnews.com\/blog\/?p=69206"},"modified":"2026-02-02T10:18:26","modified_gmt":"2026-02-02T09:18:26","slug":"il-lusso-che-deroga-st-moritz-motori-e-sostenibilita-a-geometria-variabile","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/il-lusso-che-deroga-st-moritz-motori-e-sostenibilita-a-geometria-variabile\/","title":{"rendered":"Il lusso che deroga: St. Moritz, motori e sostenibilit\u00e0 a geometria variabile"},"content":{"rendered":"\n

La magia di\u00a0The I.C.E. St. Moritz<\/strong>\u00a0\u00e8 innegabile. Sul lago ghiacciato dell\u2019Engadina, l\u2019edizione 2026 ha celebrato l\u2019automobile come opera d\u2019arte, riunendo capolavori unici per storia, design e valore. Un evento iconico, capace di proiettare\u00a0St. Moritz<\/strong>\u00a0sotto i riflettori internazionali e di generare prestigio, indotto e visibilit\u00e0 globale.<\/p>\n

Ma dietro l\u2019eleganza perfetta e l\u2019estetica senza tempo, emerge una riflessione che va oltre i motori. Una riflessione che riguarda il rapporto, sempre pi\u00f9 complesso, tra lusso, ambiente e regole.<\/p>\n

La Svizzera \u00e8 tra i Paesi europei pi\u00f9 rigorosi sul fronte della mobilit\u00e0 sostenibile. Nelle grandi citt\u00e0 come\u00a0Zurigo<\/strong>,\u00a0Ginevra<\/strong>\u00a0e\u00a0Basilea<\/strong>, le restrizioni al traffico, le zone a basse emissioni e le politiche di disincentivo ai veicoli pi\u00f9 inquinanti sono realt\u00e0 consolidate. Anche i mezzi moderni, spesso ibridi o Euro 6, subiscono limitazioni sempre pi\u00f9 stringenti in nome della tutela ambientale e della qualit\u00e0 della vita urbana.<\/p>\n

Eppure, sul ghiaccio di St. Moritz, per due giorni tutto sembra sospeso. Motori storici ad alte emissioni, rombi potenti, carburante che scorre senza compromessi diventano parte dello spettacolo. Non un abuso, certo, ma una deroga implicita. Il messaggio che filtra, inevitabilmente, \u00e8 quello di un doppio standard:\u00a0la sostenibilit\u00e0 come dovere per molti, come eccezione per pochi<\/strong>.<\/p>\n

Il paradosso si fa ancora pi\u00f9 evidente se si guarda a chi crea ricchezza ogni giorno lavorando, spostandosi, entrando nelle grandi citt\u00e0 con veicoli sempre pi\u00f9 puliti e costosi, spesso penalizzati da divieti, tasse e restrizioni. Di fronte a tutto questo, l\u2019automotive d\u2019\u00e9lite sembra vivere in una dimensione parallela, dove il valore culturale e simbolico giustifica ci\u00f2 che altrove non \u00e8 pi\u00f9 ammesso.<\/p>\n

Non si tratta di demonizzare eventi come The I.C.E., che rappresentano un patrimonio culturale e un volano economico. Ma forse \u00e8 legittimo chiedersi se il vero lusso, oggi, non dovrebbe essere quello di anticipare il cambiamento anzich\u00e9 restarne esente. Perch\u00e9 la sostenibilit\u00e0, per essere credibile, deve essere coerente. E soprattutto uguale per tutti.<\/p>\n

Come direbbe il Marchese del Grillo, \u201cio posso\u201d funziona ancora. Ma in un mondo che chiede sempre pi\u00f9 responsabilit\u00e0, la domanda non \u00e8 pi\u00f9\u00a0chi pu\u00f2<\/strong>, bens\u00ec\u00a0chi deve dare l\u2019esempio<\/strong>.<\/p>\n

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