{"id":69829,"date":"2026-02-25T17:11:46","date_gmt":"2026-02-25T16:11:46","guid":{"rendered":"https:\/\/www.abmnews.com\/blog\/?p=69829"},"modified":"2026-02-25T17:11:47","modified_gmt":"2026-02-25T16:11:47","slug":"fiat-rds-sanremo-2026-grande-panda-500-ibrida","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/fiat-rds-sanremo-2026-grande-panda-500-ibrida\/","title":{"rendered":"FIAT e RDS a Sanremo 2026: Grande Panda e nuova 500 Ibrida"},"content":{"rendered":"\n

Sanremo, in questi giorni, non \u00e8 soltanto un palcoscenico: \u00e8 una citt\u00e0 che vibra, tra prove, dirette e folla in movimento. Ed \u00e8 proprio nel punto in cui il Festival \u201cesce\u201d dal teatro e si mescola alla strada \u2013 piazza Muccioli<\/strong>, a pochi passi dall\u2019Ariston \u2013 che torna l\u2019abbraccio tra FIAT Sanremo<\/strong> e RDS Loves Sanremo<\/strong>, con un\u2019idea semplice ma efficace: far vivere la musica anche fuori, con un\u2019esperienza aperta a tutti, dal 22 al 28 febbraio.<\/p>\n

Dopo il riscontro della scorsa edizione, la partnership riparte con un allestimento che mette insieme design, social e quel romanticismo pop riassunto nel claim \u201cThat\u2019s Amore\u201d. L\u2019area \u00e8 pensata come un piccolo set urbano: una segnaletica ironica invita i visitatori a scambiarsi un bacio, mentre le cartoline diventano il pretesto per trasformare il pubblico in protagonista. Si scrive un messaggio d\u2019amore, lo si affida allo staff, e poi \u2013 con la magia della radio \u2013 pu\u00f2 finire letto in diretta durante i live.<\/p>\n

Al centro della scena ci sono due facce della mobilit\u00e0 quotidiana: Grande Panda<\/strong> e Nuova 500 Ibrida<\/strong>. La prima \u00e8 la novit\u00e0 che punta a riportare \u201cspazio e praticit\u00e0\u201d in formato urbano senza perdere il gusto per le linee squadrate e riconoscibili; la seconda gioca invece la carta dell\u2019icona, con un\u2019anima mild-hybrid che parla a chi vuole restare in citt\u00e0 con leggerezza, senza rinunciare allo stile.<\/p>\n

E poi c\u2019\u00e8 la parte pi\u00f9 \u201cDolcevita\u201d: a bordo della 500, chi passa pu\u00f2 registrare un breve video da ricondividere sui social, come dentro una cartolina animata. Un gesto piccolo, ma perfetto per Sanremo: qui tutto diventa racconto, e ogni contenuto \u2013 dal ritornello alla clip \u2013 pu\u00f2 trasformarsi in memoria da portare a casa.<\/p>\n

La piazza, intanto, resta anche un vero hub radiofonico. Ogni giorno la diretta porta voci, gag e interviste con gli artisti in gara: Petra Loreggian e Giovanni Vernia sono on air da piazza Muccioli con il loro live, rendendo l\u2019attivazione un punto di passaggio naturale per fan e curiosi.<\/p>\n

Tra i nomi citati in questi giorni c\u2019\u00e8 anche Tommaso Paradiso: per muoversi tra le stradine sanremesi, in accordo con la produzione, la scelta cade su FIAT Topolino<\/strong>, simbolo di micro-mobilit\u00e0 elettrica e approccio \u201cleggero\u201d agli spostamenti in centro. In un Festival dove tutti corrono da un palco all\u2019altro, l\u2019idea di farlo con una city-microcar racconta bene il senso dell\u2019operazione: stare dentro la festa, senza appesantirla.<\/p>\n

\n

Scheda tecnica<\/h2>\n

Attivazione<\/h3>\n
    \n
  • \n

    Dove:<\/strong> Piazza Vincenzo Muccioli, Sanremo (area Ariston)<\/p>\n<\/li>\n

  • \n

    Quando:<\/strong> 22\u201328 febbraio 2026<\/strong><\/p>\n<\/li>\n

  • \n

    Partner:<\/strong> FIAT + RDS 100% Grandi Successi<\/p>\n<\/li>\n

  • \n

    Cosa succede:<\/strong> cartoline lette in diretta, video \u201cDolcevita\u201d a bordo 500, dirette radio con ospiti<\/p>\n<\/li>\n<\/ul>\n

    Modelli in piazza (dati essenziali)<\/h3>\n

    Grande Panda (Ibrida)<\/strong><\/p>\n

      \n
    • \n

      Lunghezza 3.999 mm<\/strong>, larghezza 2.017 mm<\/strong> (specchietti chiusi), altezza 1.586 mm<\/strong><\/p>\n<\/li>\n

    • \n

      Bagagliaio 412 L<\/strong><\/p>\n<\/li>\n

    • \n

      Motore 1.2 turbo 3 cilindri mild hybrid 48V<\/strong>, potenza combinata 110 CV<\/strong><\/p>\n<\/li>\n<\/ul>\n

      Nuova 500 Ibrida<\/strong><\/p>\n

        \n
      • \n

        Lunghezza 3.631 mm<\/strong>, larghezza 1.684 mm<\/strong> (specchietti chiusi), altezza 1.532 mm<\/strong><\/p>\n<\/li>\n

      • \n

        Bagagliaio 185\u2013550 dm\u00b3<\/strong><\/p>\n<\/li>\n

      • \n

        Mild hybrid benzina; potenza indicata 65 CV<\/strong> (versione 1.0 Hybrid)<\/p>\n<\/li>\n<\/ul>\n

        Topolino (elettrica)<\/strong><\/p>\n

          \n
        • \n

          Potenza max 6 kW<\/strong>, autonomia certificata 75 km (WMTC)<\/strong><\/p>\n<\/li>\n

        • \n

          Batteria 5,4 kWh<\/strong>, velocit\u00e0 max 45 km\/h<\/strong><\/p>\n<\/li>\n<\/ul>\n

          \"\" \"\" \"\" \"\"<\/h2>\n","protected":false},"excerpt":{"rendered":"

          Sanremo, in questi giorni, non \u00e8 soltanto un palcoscenico: \u00e8 una citt\u00e0 che vibra, tra prove, dirette e folla in movimento. Ed \u00e8 proprio nel punto in cui il Festival \u201cesce\u201d dal teatro e si mescola alla strada \u2013 piazza Muccioli, a pochi passi dall\u2019Ariston \u2013 che torna l\u2019abbraccio tra FIAT Sanremo e RDS Loves […]<\/p>\n","protected":false},"author":2,"featured_media":69833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[388,262],"tags":[10177,9282,10179,10178],"class_list":{"0":"post-69829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fiat","8":"category-novita","9":"tag-fiat-sanremo","10":"tag-grande-panda","11":"tag-nuova-500-ibrida","12":"tag-rds-loves-sanremo"},"yoast_head":"\nFIAT e RDS a Sanremo 2026: Grande Panda e nuova 500 Ibrida - AbmNews<\/title>\n<meta name=\"description\" content=\"Fino al 28 febbraio FIAT e RDS accendono Sanremo in piazza Muccioli\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/fiat-rds-sanremo-2026-grande-panda-500-ibrida\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIAT e RDS a Sanremo 2026: Grande Panda e nuova 500 Ibrida - 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