{"id":69874,"date":"2026-02-27T10:08:57","date_gmt":"2026-02-27T09:08:57","guid":{"rendered":"https:\/\/www.abmnews.com\/blog\/?p=69874"},"modified":"2026-02-27T10:08:58","modified_gmt":"2026-02-27T09:08:58","slug":"branded-residences-lusso-automotive-real-estate","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/branded-residences-lusso-automotive-real-estate\/","title":{"rendered":"Branded Residences: il lusso automotive conquista il Real Estate"},"content":{"rendered":"\n<p data-path-to-node=\"8\">Nel mercato del lusso non basta pi\u00f9 possedere un oggetto d&#8217;eccellenza: bisogna &#8220;abitarlo&#8221;. \u00c8 in questa fessura che le <b data-path-to-node=\"8\" data-index-in-node=\"118\">branded residences<\/b> si sono imposte come una macchina economica perfetta, capace di trasformare la forza di un marchio in <b data-path-to-node=\"8\" data-index-in-node=\"239\">valore immobiliare<\/b>. Grazie al modello <b data-path-to-node=\"8\" data-index-in-node=\"277\">asset-light<\/b>, il brand non costruisce direttamente ma apporta stile e standard qualitativi, incassando <b data-path-to-node=\"8\" data-index-in-node=\"379\">royalties<\/b> senza immobilizzare capitali.<\/p>\n<p data-path-to-node=\"9\">Il contesto \u00e8 euforico: la pipeline si sta spostando verso il Middle East, con Dubai in testa, dove il <b data-path-to-node=\"9\" data-index-in-node=\"103\">premio di prezzo<\/b> per una firma prestigiosa pu\u00f2 toccare il 30%. Esempi lampanti sono le <b data-path-to-node=\"9\" data-index-in-node=\"190\">Bugatti Residences<\/b>, che puntano sulla <b data-path-to-node=\"9\" data-index-in-node=\"228\">scarsit\u00e0 programmata<\/b> di unit\u00e0 limitate, e le <b data-path-to-node=\"9\" data-index-in-node=\"273\">Bentley Residences<\/b> a Miami, che integrano l&#8217;auto nel lifestyle domestico con ascensori dedicati che portano il garage &#8220;dentro&#8221; casa. Anche <b data-path-to-node=\"9\" data-index-in-node=\"412\">Aston Martin<\/b> ha scelto la via della diversificazione in Brasile per stabilizzare i ricavi. La sfida? Se il servizio non \u00e8 all&#8217;altezza del nome, il rischio <b data-path-to-node=\"9\" data-index-in-node=\"567\">reputazionale<\/b> \u00e8 immenso: per un marchio auto, la reputazione vale quanto un nuovo modello in gamma.<\/p>\n\n\n\n<h2 data-path-to-node=\"5\">Scheda Tecnica<\/h2>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Modello di Business:<\/b> <b data-path-to-node=\"6,0,0\" data-index-in-node=\"21\">Asset-light<\/b> (royalties e fee per l&#8217;uso del marchio).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Mercati Leader:<\/b> Middle East (UAE, Saudi Arabia), Miami (USA), Brasile.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Premio di Prezzo:<\/b> Sovrapprezzi fino al <b data-path-to-node=\"6,2,0\" data-index-in-node=\"39\">30%<\/b> rispetto agli immobili tradizionali.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Progetto Icona (Dubai):<\/b> Bugatti Residences (182 unit\u00e0, piscine private, consegna 2026).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,4,0\"><b data-path-to-node=\"6,4,0\" data-index-in-node=\"0\">Progetto Icona (Miami):<\/b> Bentley Residences (62 piani, ascensore per auto interno, consegna 2027).<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":69875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[262,8539],"tags":[10205,10204,10201,10203,10202],"class_list":["post-69874","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita","category-pagani","tag-asset-light","tag-bentley-residences","tag-branded-residences","tag-bugatti-residences","tag-real-estate-lusso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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