{"id":69874,"date":"2026-02-27T10:08:57","date_gmt":"2026-02-27T09:08:57","guid":{"rendered":"https:\/\/www.abmnews.com\/blog\/?p=69874"},"modified":"2026-02-27T10:08:58","modified_gmt":"2026-02-27T09:08:58","slug":"branded-residences-lusso-automotive-real-estate","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/branded-residences-lusso-automotive-real-estate\/","title":{"rendered":"Branded Residences: il lusso automotive conquista il Real Estate"},"content":{"rendered":"\n<p data-path-to-node=\"8\">Nel mercato del lusso non basta pi\u00f9 possedere un oggetto d&#8217;eccellenza: bisogna &#8220;abitarlo&#8221;. \u00c8 in questa fessura che le <b data-path-to-node=\"8\" data-index-in-node=\"118\">branded residences<\/b> si sono imposte come una macchina economica perfetta, capace di trasformare la forza di un marchio in <b data-path-to-node=\"8\" data-index-in-node=\"239\">valore immobiliare<\/b>. Grazie al modello <b data-path-to-node=\"8\" data-index-in-node=\"277\">asset-light<\/b>, il brand non costruisce direttamente ma apporta stile e standard qualitativi, incassando <b data-path-to-node=\"8\" data-index-in-node=\"379\">royalties<\/b> senza immobilizzare capitali.<\/p>\n<p data-path-to-node=\"9\">Il contesto \u00e8 euforico: la pipeline si sta spostando verso il Middle East, con Dubai in testa, dove il <b data-path-to-node=\"9\" data-index-in-node=\"103\">premio di prezzo<\/b> per una firma prestigiosa pu\u00f2 toccare il 30%. Esempi lampanti sono le <b data-path-to-node=\"9\" data-index-in-node=\"190\">Bugatti Residences<\/b>, che puntano sulla <b data-path-to-node=\"9\" data-index-in-node=\"228\">scarsit\u00e0 programmata<\/b> di unit\u00e0 limitate, e le <b data-path-to-node=\"9\" data-index-in-node=\"273\">Bentley Residences<\/b> a Miami, che integrano l&#8217;auto nel lifestyle domestico con ascensori dedicati che portano il garage &#8220;dentro&#8221; casa. Anche <b data-path-to-node=\"9\" data-index-in-node=\"412\">Aston Martin<\/b> ha scelto la via della diversificazione in Brasile per stabilizzare i ricavi. La sfida? Se il servizio non \u00e8 all&#8217;altezza del nome, il rischio <b data-path-to-node=\"9\" data-index-in-node=\"567\">reputazionale<\/b> \u00e8 immenso: per un marchio auto, la reputazione vale quanto un nuovo modello in gamma.<\/p>\n\n\n\n<h2 data-path-to-node=\"5\">Scheda Tecnica<\/h2>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Modello di Business:<\/b> <b data-path-to-node=\"6,0,0\" data-index-in-node=\"21\">Asset-light<\/b> (royalties e fee per l&#8217;uso del marchio).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Mercati Leader:<\/b> Middle East (UAE, Saudi Arabia), Miami (USA), Brasile.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Premio di Prezzo:<\/b> Sovrapprezzi fino al <b data-path-to-node=\"6,2,0\" data-index-in-node=\"39\">30%<\/b> rispetto agli immobili tradizionali.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Progetto Icona (Dubai):<\/b> Bugatti Residences (182 unit\u00e0, piscine private, consegna 2026).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,4,0\"><b data-path-to-node=\"6,4,0\" data-index-in-node=\"0\">Progetto Icona (Miami):<\/b> Bentley Residences (62 piani, ascensore per auto interno, consegna 2027).<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nel mercato del lusso non basta pi\u00f9 possedere un oggetto d&#8217;eccellenza: bisogna &#8220;abitarlo&#8221;. \u00c8 in questa fessura che le branded residences si sono imposte come una macchina economica perfetta, capace di trasformare la forza di un marchio in valore immobiliare. Grazie al modello asset-light, il brand non costruisce direttamente ma apporta stile e standard qualitativi, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":69875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262,8539],"tags":[10205,10204,10201,10203,10202],"class_list":{"0":"post-69874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novita","8":"category-pagani","9":"tag-asset-light","10":"tag-bentley-residences","11":"tag-branded-residences","12":"tag-bugatti-residences","13":"tag-real-estate-lusso"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branded Residences: il lusso automotive conquista il Real Estate - AbmNews<\/title>\n<meta name=\"description\" content=\"Scopri il mercato delle branded residences: come Bugatti, Bentley e Aston Martin generano valore e royalties nel real estate di lusso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/branded-residences-lusso-automotive-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded Residences: il lusso automotive conquista il Real Estate - 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