{"id":69967,"date":"2026-03-07T08:00:33","date_gmt":"2026-03-07T07:00:33","guid":{"rendered":"https:\/\/www.abmnews.com\/blog\/?p=69967"},"modified":"2026-03-07T08:00:35","modified_gmt":"2026-03-07T07:00:35","slug":"lamborghini-il-manifesto-choose-your-own-drive-per-l8-marzo","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/lamborghini-il-manifesto-choose-your-own-drive-per-l8-marzo\/","title":{"rendered":"Lamborghini: il manifesto Choose your own drive per l’8 marzo"},"content":{"rendered":"\n

In occasione della Giornata Internazionale dei Diritti delle Donne 2026, Automobili Lamborghini lancia un messaggio potente attraverso il video manifesto “Choose your own drive”<\/strong>. Non si tratta di una semplice celebrazione, ma di una riflessione profonda sull\u2019autodeterminazione femminile<\/strong> e sulla libert\u00e0 di rompere gli stereotipi culturali che spesso agiscono come vincoli invisibili.<\/p>\n

Il Manifesto: oltre gli stereotipi<\/strong><\/p>\n

Il video racconta un percorso in tre atti: bellezza, formalit\u00e0 e ruolo sociale. Attraverso immagini simboliche, Lamborghini mostra come aspettative predefinite possano limitare l’identit\u00e0. La svolta avviene nel finale, quando la protagonista sceglie l\u2019unico legame che decide per s\u00e9 stessa: la cintura di sicurezza della propria auto. Un gesto consapevole che trasforma la libert\u00e0 di scelta<\/strong> in un\u2019azione concreta.<\/p>\n

Una community femminile in forte espansione<\/strong><\/p>\n

L\u2019evoluzione del brand si riflette in una community femminile in crescita<\/strong> costante. Negli ultimi cinque anni, le donne all’interno della clientela globale sono aumentate del 30%. Oggi, circa una su dieci \u00e8 donna, con punte significative in mercati come Cina e Corea.<\/p>\n

Il modello di riferimento \u00e8 il Super SUV Urus<\/strong>, che grazie al suo equilibrio tra performance e versatilit\u00e0, si conferma il preferito dalle clienti, attirando un profilo mediamente pi\u00f9 giovane (quasi la met\u00e0 ha meno di 40 anni).<\/p>\n

Inclusione e parit\u00e0 di genere in azienda<\/strong><\/p>\n

L’impegno per la parit\u00e0 di genere<\/strong> \u00e8 radicato nel DNA di Sant’Agata Bolognese. L’azienda conta circa 3.000 dipendenti, con una presenza femminile nei ruoli manageriali che ha raggiunto il 20% nel 2025. Grazie a politiche strutturate, Lamborghini ha riconfermato la certificazione UNI\/PdR 125:2022, azzerando sostanzialmente il gap salariale e promuovendo una reale flessibilit\u00e0 organizzativa.<\/p>\n

Scheda Tecnica<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

Voce<\/strong><\/p>\n<\/td>\n

\n

Dati e Traguardi (Marzo 2026)<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n

\n

Manifesto<\/strong><\/p>\n<\/td>\n

\n

Video “Choose your own drive”<\/p>\n<\/td>\n<\/tr>\n

\n

Crescita clienti donne<\/strong><\/p>\n<\/td>\n

\n

+30% negli ultimi 5 anni<\/p>\n<\/td>\n<\/tr>\n

\n

Modello preferito<\/strong><\/p>\n<\/td>\n

\n

Lamborghini Urus<\/p>\n<\/td>\n<\/tr>\n

\n

Donne in azienda<\/strong><\/p>\n<\/td>\n

\n

20% della forza lavoro e dei manager<\/p>\n<\/td>\n<\/tr>\n

\n

Certificazione<\/strong><\/p>\n<\/td>\n

\n

UNI\/PdR 125:2022 (Parit\u00e0 di genere)<\/p>\n<\/td>\n<\/tr>\n

\n

Gap salariale<\/strong><\/p>\n<\/td>\n

\n

Sostanzialmente azzerato<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n\n\n\n

\"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

In occasione della Giornata Internazionale dei Diritti delle Donne 2026, Automobili Lamborghini lancia un messaggio potente attraverso il video manifesto “Choose your own drive”. Non si tratta di una semplice celebrazione, ma di una riflessione profonda sull\u2019autodeterminazione femminile e sulla libert\u00e0 di rompere gli stereotipi culturali che spesso agiscono come vincoli invisibili. Il Manifesto: oltre […]<\/p>\n","protected":false},"author":2,"featured_media":69969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[10238,6577],"class_list":{"0":"post-69967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lamborghini","8":"tag-8-marzo","9":"tag-lamborghini"},"yoast_head":"\nLamborghini: il manifesto Choose your own drive per l'8 marzo - AbmNews<\/title>\n<meta name=\"description\" content=\"Scopri "Choose your own drive" di Lamborghini: il manifesto sull'autodeterminazione femminile e la crescita delle donne nel lusso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abmnews.com\/blog\/lamborghini-il-manifesto-choose-your-own-drive-per-l8-marzo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lamborghini: il manifesto Choose your own drive per l'8 marzo - 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