{"id":70261,"date":"2026-03-26T13:53:08","date_gmt":"2026-03-26T12:53:08","guid":{"rendered":"https:\/\/www.abmnews.com\/blog\/?p=70261"},"modified":"2026-03-26T13:53:09","modified_gmt":"2026-03-26T12:53:09","slug":"byd-sceglie-daniel-craig-per-denza-debutto-della-z9gt-a-parigi","status":"publish","type":"post","link":"https:\/\/www.abmnews.com\/blog\/byd-sceglie-daniel-craig-per-denza-debutto-della-z9gt-a-parigi\/","title":{"rendered":"BYD sceglie Daniel Craig per DENZA: debutto della Z9GT a Parigi"},"content":{"rendered":"\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">BYD<\/b> alza l\u2019asticella della propria offensiva internazionale e affida a <b data-path-to-node=\"6\" data-index-in-node=\"71\">Daniel Craig<\/b> uno dei passaggi pi\u00f9 delicati della sua strategia globale: il lancio di <b data-path-to-node=\"6\" data-index-in-node=\"156\">DENZA<\/b>, il marchio premium del gruppo. La scelta dell\u2019attore britannico, celebre per aver interpretato l&#8217;agente segreto pi\u00f9 iconico del cinema, non \u00e8 solo un\u2019operazione d&#8217;immagine. \u00c8 un segnale preciso sul posizionamento che il costruttore cinese vuole costruire attorno a un brand destinato alla fascia alta della nuova mobilit\u00e0 elettrificata.<\/p>\n<p data-path-to-node=\"7\">La collaborazione si inserisce nel percorso di espansione di DENZA, che a partire dal <b data-path-to-node=\"7\" data-index-in-node=\"86\">2026<\/b> approder\u00e0 nei principali mercati globali. L\u2019obiettivo dichiarato da <b data-path-to-node=\"7\" data-index-in-node=\"159\">Stella Li<\/b>, vicepresidente esecutiva di BYD, \u00e8 rafforzare la riconoscibilit\u00e0 del marchio attraverso i valori di eleganza, forza e autenticit\u00e0 incarnati da Craig, allontanandosi dai clich\u00e9 dell&#8217;automotive tradizionale per abbracciare i codici del lusso contemporaneo.<\/p>\n<h3 data-path-to-node=\"8\">L&#8217;ammiraglia Z9GT: debutto al Palais Garnier<\/h3>\n<p data-path-to-node=\"9\">Il momento della verit\u00e0 per questa strategia \u00e8 fissato per l&#8217;<b data-path-to-node=\"9\" data-index-in-node=\"61\">8 aprile<\/b>, data del debutto europeo della <b data-path-to-node=\"9\" data-index-in-node=\"102\">DENZA Z9GT<\/b>. La scelta della location \u00e8 fortemente simbolica: il <b data-path-to-node=\"9\" data-index-in-node=\"166\">Palais Garnier di Parigi<\/b>. Presentare l&#8217;ammiraglia nel cuore della capitale francese del design e del gusto conferma la volont\u00e0 di BYD di dialogare direttamente con l&#8217;immaginario premium europeo.<\/p>\n<p data-path-to-node=\"10\">La <b data-path-to-node=\"10\" data-index-in-node=\"3\">Z9GT<\/b> non \u00e8 solo un nuovo modello, ma il manifesto tecnologico e stilistico del marchio. In un mercato europeo dove la competizione \u00e8 agguerrita e il peso del brand conta quanto la qualit\u00e0 del prodotto, la Z9GT dovr\u00e0 dimostrare la credibilit\u00e0 di DENZA in una fascia di prezzo dominata dai costruttori storici.<\/p>\n<h3 data-path-to-node=\"11\">Una formula tra tecnologia e design europeo<\/h3>\n<p data-path-to-node=\"12\">DENZA si presenta come il primo brand premium al mondo interamente dedicato ai veicoli a nuova energia. La sua formula unisce l&#8217;innovazione tecnologica asiatica a un design d&#8217;ispirazione europea, puntando su software avanzati e sostenibilit\u00e0. Con l&#8217;arrivo di una figura simbolica come Craig, BYD punta a rendere DENZA il proprio biglietto da visita d&#8217;eccellenza per la conquista del Vecchio Continente.<\/p>\n<hr data-path-to-node=\"13\" \/>\n<h3 data-path-to-node=\"14\">Scheda Tecnica: Lancio Brand DENZA<\/h3>\n<table data-path-to-node=\"15\">\n<thead>\n<tr>\n<td><strong>Elemento<\/strong><\/td>\n<td><strong>Dettaglio<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"15,1,0,0\"><b data-path-to-node=\"15,1,0,0\" data-index-in-node=\"0\">Brand<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,1,1,0\">DENZA (Gruppo BYD)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"15,2,0,0\"><b data-path-to-node=\"15,2,0,0\" data-index-in-node=\"0\">Testimonial Globale<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,2,1,0\">Daniel Craig<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"15,3,0,0\"><b data-path-to-node=\"15,3,0,0\" data-index-in-node=\"0\">Modello di Lancio<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,3,1,0\">DENZA Z9GT (Ammiraglia)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"15,4,0,0\"><b data-path-to-node=\"15,4,0,0\" data-index-in-node=\"0\">Data Evento Parigi<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,4,1,0\">8 aprile 2026<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"15,5,0,0\"><b data-path-to-node=\"15,5,0,0\" data-index-in-node=\"0\">Location<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,5,1,0\">Palais Garnier, Parigi<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"15,6,0,0\"><b data-path-to-node=\"15,6,0,0\" data-index-in-node=\"0\">Focus Mercato<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,6,1,0\">Veicoli a Nuova Energia (Premium)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"15,7,0,0\"><b data-path-to-node=\"15,7,0,0\" data-index-in-node=\"0\">Visione Strategica<\/b><\/span><\/td>\n<td><span data-path-to-node=\"15,7,1,0\">Design europeo + Innovazione tecnologica<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":70262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[262,1],"tags":[10329,10330,10331],"class_list":["post-70261","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novita","category-senza-categoria","tag-byd-denza","tag-daniel-craig","tag-denza-z9gt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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